Earnings on the Internet has long ceased to be something inaccessible to the majority of people. Every second today has its own channel on YouTube. How to make money on the most popular video hosting in the world, because the owners of this site can boast of multi-million and stable traffic? If you still have not figured out the secret of how to create your own channel and make money on YouTube, then you should definitely not pass by this article.
Main Principle
Unlike other sites, YouTube contains an incalculable number of videos, music videos, films, various stories, on which successful creators manage to make a fortune. The profit is based on a traditional and simple business tool - advertising.
In simple terms, YouTube is a kind of analogue of a social network where everyonethe user has the opportunity to create something like an account, upload their videos, clips, trailers, films or home shootings. For many people, this is a hobby, a hobby that brings pleasure. At the same time, not everyone knows that you can create a channel on YouTube and earn money. As a rule, many people start just blogging, shooting and posting videos on various topics, but over time they realize that this activity has become not only a favorite, but also profitable.
YouTube is the third most popular video hosting site after Google search engine and Facebook social network. This resource contains a huge amount of various video information, which explains the attractiveness of YouTube for advertisers - both large companies and small start-up entrepreneurs who are willing to pay talented authors, bloggers, and owners of popular channels to promote their services and products.
You can independently check how much channels on YouTube earn using special services, which we will pay attention to in one of the following sections. However, there is no need to doubt the possibility of making a profit either. Absolutely on any site there are plenty of opportunities to earn money.
If you want to try yourself as a video blogger, the first step on this path is to register with a video hosting. The procedure is quite simple, so users usually do not have any problems.
Before you start actively working on your account, you should familiarize yourself with the main ways to make money on a YouTube channel. It's worth saying thatthere are several of them, but none is without advertising. How to open a YouTube channel and earn?
What is targeted advertising?
It is impossible not to notice the ads that appear when watching any video. A window with an offer of a service or product is displayed on the screen. Sometimes annoying ads appear several times throughout the film. Ordinary users can't stand it, and it helps the owner of the channel to earn income.
The system works according to a certain scheme. Suppose a company was formed that manufactures cosmetics. To recoup production costs and earn income, a company needs to advertise its product, show it to a huge number of potential consumers. Today it is difficult to find a more effective way to promote a business than ordering advertising on the Internet. The most popular search engines are Google and Yandex. By the way, YouTube video hosting is owned by Google.
Posting ads online is only half the battle. To sell products, you need to find those who are interested in it - the target audience, that is, people who, for example, use cosmetics. On the site you can find many different videos on women's topics, which touch on he alth and beauty issues. Whether these videos are long or short, cosmetic ads can be inserted into any of them.
What will the company get from such advertising on YouTube?Without a channel, it is quite possible to gain popularity with the target audience, but in this case, you will have to spend impressive money on advertising. The company has to pay for advertising to owners of already launched video channels with a huge number of subscribers. Thus, the owner of the channel receives money for showing ads while playing their videos.
It is difficult to answer how much you can earn on the YouTube channel. For example, Google and Yandex pay the owner money for each user click on an ad while watching a video. One click costs almost nothing, like a drop in the ocean, but the more videos are posted, the higher the attendance, the higher the percentage, the higher the income as a result. Case in point: Nescafe, a well-known brand, pays 90 cents for video ads. A regular blogger will receive approximately one third of this fee if a user clicks on an ad for Nescafe coffee while watching a video posted on the channel. Thus, creating a YouTube channel and making money is not as difficult as it might seem. The main thing is to create high-quality videos, videos, clips to increase the audience, increase the number of views and attract consumers for advertisers.
How the video should be
Contextual advertising should interest users - this is the main task of targeted marketing. In addition to the target, teaser, brand advertising, and other types of Internet popularization are also used. How to make money on a channel on YouTube? outsideDepending on the types of promotion, there is a single principle - receiving money for placed advertising. But be that as it may, it is impossible to force people to watch ads in order to make a profit, so the secret of good earnings lies in the ability of a blogger to attract an audience to his channel with interesting videos.
Videos that the owner of the channel will shoot and upload must be interesting, have high quality resolution, sound. In addition, you can only upload your own recordings, that is, unique videos. You can use other people's videos only if the authors do not mind posting them on the network. The best way to fill the channel is to regularly shoot unique videos with an interesting storyline. At the same time, you can upload videos on both different and the same topics.
All videos posted on YouTube are theoretically capable of making a profit. The following types of videos are most often used to earn money:
- Teaching videos - stories in which you can talk about your skills, hobbies, talents, appearing before the public as a master, or at least a person with great experience. This category includes videos about repairing cars, cooking various dishes, playing musical instruments, making paper crafts, etc.
- Reviews - here the boundaries are erased by fantasy. You can review on any topic that is of interest to the channel owner. Popular reviews-reviews of goods, various gadgets, movies, computer games, etc.
- Video filmed during the passage by the authora computer game is an ideal income option for gamers.
- Personal stories on intellectual, political, humorous topics.
But just making a quality video is not enough. The recording needs to be processed, to improve the quality of lighting, background and sound design. The main thing is not to be afraid of experiments. After all, those frames and shootings that turn out badly can be deleted, and you can attempt to record a new video an unlimited number of times. It’s better not to be lazy and reshoot bad moments, and then be sure to pay attention to high-quality digital processing. All users who see the video will definitely appreciate the quality of the recording, because watching a video with a good image is always more pleasant.
How to make money from scratch on a YouTube channel? To put your videos on monetization, you need a certain number of subscribers. Thus, earnings on video hosting directly depend on the quality, quantity, subject of the posted videos and on how much the channel is in demand among the Internet audience.
Promote your product
Besides advertising monetization, there are other ways to make money on a YouTube channel. No matter how many comments, and even the advertising revenue itself, selling your own products will bring much more profit. That is, with the help of video hosting, you can not only advertise other people's goods, but also quite effectively promote your own. The most affordable product that can be found in the vastness of Runet,today present at Avito. They sell things from any segment. The very format of this site allows you to negotiate with sellers about a better price. To resell a product and get a good profit for it, it is enough to make a high-quality review and post it on YouTube, and place the product on Avito, attaching a link to the video.
Types of advertising
You can connect different types of YouTube commercials. The most common option is an advertisement that a user encounters while watching a video that interests him. Moreover, it can be placed both at the beginning and in the middle of the film. Such advertisements also differ in duration. After a few seconds of playback, some of them can be turned off by the user, while others cannot be skipped. The channel owner will only get paid for ads that users watch to the end.
Advertising can be installed next to the video, on the side of it. Such ad units are usually placed in the upper right corner. The blogger will only get his percentage per view if the user clicks on the ad. On the one hand, it seems that this type of promotion is ineffective. On the other hand, this is a rather tricky way of promotion, since exactly the product that the user was looking for in the search engine during the last visits is placed in the video.
Let's say a person wanted to buy a new smartphone and was looking for suitable options in Yandex or Google. Even after closing all links, the search information will remain in the browser cache, so whenthe user will go to YouTube to watch some video, including a video on a completely different topic, he will see ads about smartphones nearby. The likelihood that the user will click on the ad is quite high. Therefore, this type of promotion is considered effective. This is a real way to earn good money on a YouTube channel.
Another type of advertising is pop-up windows and banners, by clicking on which the user provides the owner of the channel with a fixed profit. The more clicks, the more revenue from the advertiser will be in the end. For those who find ads too annoying, there is a button to close the banner (usually in the form of a cross).
What determines the amount of income?
How to create a YouTube channel and earn? In order for the profit to be stable, it is important to take care of optimization, that is, promotion of the channel. In simple words, you need to strive to ensure that the video has as many views as possible. There is no need to specially install ad units - YouTube will do this as soon as the owner of the channel connects ads from Google Adsense.
So, how do you make money on YouTube channels? To do this, you need to enable the monetization function. This is very easy to do by going to the channel settings. As soon as Google Adsense approves the monetization request, ads will automatically appear on videos. This is convenient even for inexperienced webmasters, since there is no need to understand all the processes in detail.
How to knowHow much does a YouTube channel make? For those who are interested in making money on video hosting, special services have been developed. Simple online programs help calculate the approximate income of the owner of any account. Such services include Whatstat.ru, Vspstats.com, Socialblade.com and others.
Approximate amount of profit from the channel
There shouldn't have been any questions about how to make money on a YouTube channel. You can withdraw funds from Google Adsense through mail or e-wallet. Now let's try to answer the questions of most readers: how much can you earn on a YouTube channel? In general, the principle is simple: a small amount is charged for each view, but the higher the number of views, the greater the income. Any well-known video clip can be cited as an example. For example, the famous composition Gangnam style by Korean artist PSY has been viewed by more than 3 billion users. Fame and fame brought the singer about $ 3 million in income from Google Adsense advertising.
On average, for every thousand views, channel owners receive about $1. This is just an average income. To a greater extent, the profit depends on the relevance of the topic and CTR - the click-through rate for ad units. You can calculate it based on the total number of views and the number of clicks on ads. Usually CTR is 1-2%, in rare cases it can reach 5-6%.
To calculate how much you can earn on a YouTube channel for a certainnumber of views, you must also take into account the cost per click on advertising. The price depends on the subject matter of the video content. The highest competition and decent pay in the niche of finance, economics. The price for such stories will be much higher than, for example, for culinary videos. Accordingly, the demand for such videos is much higher, which means that the cost per click will be more profitable.
If the channel is provided with a growing number of subscribers and boasts regular views, then the owner is promoting his channel correctly. An account that is watched about 90-100 thousand times during the day can bring 2-4 thousand dollars a month. This is a great result for video hosting, but it will not be easy to achieve such indicators right away. It will take a lot of time and inspiration to create interesting videos.
Income in the first months
Everyone can check how much a channel earns on YouTube. Even if there are no special skills for this, you can ask someone to shoot a video or make a video together with your friends or acquaintances, mount various fragments or sound shots from the film in an unusual way, etc.
At first, the profit will not be big - this is quite natural. To earn as much as possible on the YouTube channel, you will need perseverance and a positive attitude. Success will also depend on various factors, in particular, whether unique videos will be posted on the channel, whether they will be of interest to subscribers. There are many channels that bring owners several million dollars a year.
ForSuccessful promotion of your account on YouTube will require a lot of effort and time. Popular bloggers from Russia claim that even a novice user can receive a profit equal to 40-100 thousand rubles on their channel. The main thing is to choose the right topic and develop in it. Of course, these are not fabulous sums, but a decent income for simple and interesting work. Most bloggers post entertaining content. Such videos get a lot of views, but they are poorly monetized, that is, views do not bring high income, since such niches are not commercial.
It is advisable to get acquainted with the most popular accounts before starting a channel on YouTube. It will be possible to make money on video hosting only if the new project is bright, informative, with its own zest. If there are not enough ideas, then as a basis you can even take some foreign project that has no analogues in Runet, and make something like that yourself. This work requires creativity, enough time and patience. High results don't come easy, so don't count on $3,000 after a couple of months. It may take more than one year to reach this level. You need to be ready for this in advance and not give up in case of the first failures.
Factors that affect profit
It is worth identifying several factors at once that matter for the promotion of the channel on YouTube. First of all, the chosen topic matters. Since commercial channels are more effectively monetizedorientation, for earnings it is necessary to choose the appropriate topics. Each new uploaded video increases traffic, the number of views and provides additional income. A niche for a video blog should be chosen in such a way that the channel owner has the opportunity to constantly create new videos to upload.
Account promotion plays an important role. This method allows you to increase channel traffic in general and increase the views of a particular video by promoting, distributing links on various sites, forums, and social networks.
How much can you earn on a YouTube channel? A lot depends on the monetization tools used here. To date, they are provided by the largest Internet players - Google and Yandex. Among the tools for channel monetization, the content language deserves special attention. Simply put, the video should be understandable and accessible to a wide audience, so the video can be shot not only in Russian, but also in other languages. If the video is watched not only by Russians, Ukrainians, Belarusians, but also by the British, Americans, the profit will increase significantly. In addition, the price of one click in the foreign Internet is much higher. In addition, this will enable the author to become famous not only in Russia, but also abroad.
The third promotion tool is participation in affiliate programs. How to open a channel on YouTube and earn money? Google is the official, but not the only partner of the YouTube site. Participateyou can and should in other partner companies to get more income.
Start from scratch: first steps
If you are just thinking about how to make a channel on YouTube and earn money, plan your actions. You need to start by registering on the site. As already mentioned, there is nothing complicated in this action. The procedure is standard: you need to specify a username and email address. In addition, the service will offer you to read the instructions for using your account, which you should definitely read in order to avoid problems in the future.
Is it possible to make money with a YouTube channel? Of course, and pretty good money, if you guess with the theme. Remember that commercial niches usually bring in a lot more money. The choice of topics must be approached creatively. Many people shoot product reviews as videos. It is important to present information in a fun and not boring way. Thus, with the help of YouTube, you can solve several problems at once - promote your own products, attract new subscribers and increase profits from interested advertisers.
Channel design
After creating (registering) an account, you need to think about how to arrange a video channel. To attract a large number of subscribers, it is important to try to take into account every detail. Today, there are many services that offer a lot of different options for self-configuration and beautiful channel design.
Some users resort to the services of special companies from which they order the design of the channel. Peryou will have to pay money for fast and high-quality work, but you should not worry: sooner or later the costs will pay off anyway. In addition to paid channel design, there is also a free interface development option. Today, the network provides enough information that will allow you to independently think over the design of the channel. There are no particular difficulties in creating and registering an account, so you should not be careless about this issue. Users are more likely to subscribe if they see an original modern design in front of them.
Advice from experienced bloggers
In order to increase the number of video views, it is important to constantly work on promoting the channel. Video views depend on the effectiveness of their optimization for a specific search query. In order for users to find this particular video, it is important to choose the right keywords. To do this, you can use the wordstat.yandex.ru service, which determines the queries set by users in the Yandex search engine, but, as a rule, people often drive in the same words on YouTube. Having decided on the keyword, it can be used not only in the title, but also in the description of the video, in the comments.
To promote videos, it is recommended to use social networks, which significantly increases the chances of video views. As for direct earnings, it is important not to make a mistake with the affiliate program. In order for, for example, Google to become interested in the channel and connect the monetization function on it, it is necessary to provide the video with a huge number of visits. But there is another option: if you specify not Russia, but, say, the United States as the country of your video channel, monetization will be more profitable. Each way of earning has its own characteristics, so before using it, you should familiarize yourself with all the conditions for connecting affiliate programs on the official website. Many bloggers recommend setting up all types of monetization to get the most income.
Do you want to know how to open a YouTube channel and earn decent money? Any work requires self-development and self-improvement, so you need to constantly develop. Only those who never rest on their laurels can become famous and become truly successful. And although the task does not seem easy, everyone can solve it without investment, from scratch.
