The younger generation increasingly sees its future in the infosphere, and therefore asks how to promote a blog. The bottom line is simple: you need to spread what is popular. This will be discussed in more detail in the article.
General Principles
Even in the days of Ancient Rome, the popularity formula was derived: “Bread and circuses!”. If bloggers definitely don’t feed bread, then everything is in order with spectacles in the information environment.
That is why in today's society, in order to promote a personal blog, you should first of all attract attention to yourself. The easiest way is notoriety.
Unfortunately, you don't have to look far for examples - these are sensational scandals with Kirill Tereshin, who pumped up his hands with synthol. In the video blog, the guy is gaining a crazy amount of views. At the same time, he sends greetings for a fee. And whenever interest in his person subsides, he makes another stuffing of information in order to attract attention.
He pumped synthol from his hands and inserted implants, after that he changed his face and went live with a statement that he wants to make himself look like an alien. This is far from the only example ofattention due to a change in appearance.
Why is popularity growing? The answer is simple - due to the number of citations and mentions of content that a certain person generates.
Why is this even being done?
It should be understood that, in fact, any blogger is either a seller of something (if there is any of his own products), or someone's agent (not in the truest sense of the word).
Create a blog and promote it a little. After all, such a business should bring some income. With the number of visitors more than 500 people a day, various agencies offer cooperation and willingly deduct funds both for the presence of advertising on the resource and for clicking on the link to the advertiser's website.
The case when a blogger is an “agent” of some online store just falls under the situation when links are sold to the target audience attracted to the resource of a particular person.
It's different when the store owns and promotes its own products, but the above case is much more common.
Keys
And now many thematic Internet communities are happy to share their knowledge on how to promote a blog in LiveJournal or any other resource.
This happens by tracking incoming traffic to the page. That is, monitoring the keywords for which the visitor gets to the blog. There are two options:
- Independently predict the number of visits when the frequency of mentions of "keys" increases.
- "Borrow"statistics from competing bloggers.
Alas, the second way is the most effective and productive. Keywords, in turn, are of three types:
- High frequency (HF) - the density of word mentions when analyzing blog statistics is very high.
- Mid-frequency (MF) - accordingly, there are fewer of them than queries with the highest citation frequency.
- Low-frequency (LF) - it's clear here, these phrases are mentioned the least.
These are sets of words, at the mention of which the search engine returns exactly a specific page as a result of the request. Large companies, untwisting their resources, resort to HF, as they have the appropriate financial components to achieve their goal.
Bloggers prefer mids and lows because of little competition. Nevertheless, it is difficult to compete with large corporations in terms of HF.
LiveJournal
One of the oldest blogging resources is LiveJournal, or LiveJournal as it is most commonly called. Many modern bloggers started out by rewriting other people's articles "for themselves", but they have long since abandoned this and now resort to the above methods.
There are a lot of promotion schemes. Every second willingly shares his strategy with subscribers. One of them looks like this:
- An article is printed in a regular editor like Microsoft Word, key phrases prepared in advance are inserted, the text is formatted and brought to its logical conclusion. Then the content is subjected to verification in someblog editor, images are inserted and (if required) re-formatted.
- The post is published on LiveJournal and added to social bookmarks (usually done using Sapient social submitter), announced on a large information resource (like Subscribe) and in any blogging environment.
- With the help of the Send2Blog program, an announcement is sent to blogs in LiveJournal, as well as to social networks. An extremely useful tool that supports about 11 social networks.
- Next, you should enter a link to the page for collecting statistical data. For example, Liveinternet calls this feature "add a slice", which indicates the address of the blog, as well as restrictions on incoming traffic (if any).
- After a month, you can collect the first fruits and analyze the keywords that most often brought visitors to the blog page.
- The most colorful, convenient and understandable phrases are screened out from the meaningless ones. Now you should invest in promotion according to these "keys". You need to order a couple of articles on some relevant resource, in which already selected phrases will be mentioned. You don't have to look far for examples, there are enough copywriting exchanges.
- Another way to promote a personal blog is to use projects to increase the number of external links to a page. Resources like GogetLinks help create SEO projects where members get paid for posting a link on various forums.
These are the principles of promotion and promotion. All that's left is rightplan and calculate, and also do not forget to publish really useful and interesting material that will be popular among the target audience. Quality content is one of the answers to the question of how to promote a blog on LiveJournal.
Telegram
A completely new system launched by Pavel Durov, the founder of the Vkontakte social network. The pages in the "cart" are called channels and are divided (unofficially, of course) into the following categories:
Author's - blogs with unique content that is presented to the audience of subscribers solely from the point of view of the owner. These can be unique reviews of movies, series, books, products or music. The main thing here is a unique look at things.
Linked - something like crossroad blogs, where links to interesting articles or other channels with small announcements are published, and the reader already chooses what they like.
Thematic - posts of a narrow focus are published here, which, as a rule, becomes clear from the name of the blog. Accordingly, the audience is attracted only from those readers who may be interested in the topic: sports, games, music or cinema. There are a lot of directions for development.
Entertainment channels - all kinds of blogs with movie broadcasts and game walkthroughs. It does not represent something particularly original, because there are plenty of them in any social network, they are gradually beginning to emerge in Telegram. How to promote a blog in a similar vein will be described below, but it is worth noting thatthe audience of such channels is not particularly serious. Therefore, the key to success will be really high-quality content that can attract the attention of a subscriber for a long time.
"Dust" - channels of illegal content. Alas, there are some. An honest person (both a blogger and a reader) has nothing to do in such an information environment. The promotion of such a resource will not lead to anything good.
How Telegram is useful
Before you tell how to quickly promote a blog in Telegram, you should explain why the smooth “transfusion” of content from different social networks by popular publics is gaining momentum.
It's all about the so-called smart feed, because of which public subscribers do not see some posts (if the administrator does not pay for advertising). This is how the business model of social networks is now built.
There are no smart feeds in the “cart”, therefore, subscribers will definitely see any post published on the channel. Moreover, it does not play a special role what character the article is: entertaining, advertising or informational.
One has only to type the appropriate message or dictate it in audio recording mode and send it, the subscriber will see it as soon as he picks up the phone and enters the channel. The advantages of the new messenger are obvious.
Promotion principles
If you already have a promoted public in any other social network, then smoothly transferring content and subscribers to Telegram will not be difficult. After all, there is already a contingent, target audience and main topics. Just enoughinform that the community is gradually “moving” to the messenger, and that part of the content is now published in the “cart”. So you can promote your blog for free.
If you have to start from scratch, then you should resort to the help of directories or exchanges to "scrape" the first hundred subscribers. Or just add all contacts from the phone book on your mobile device to the channel.
But then you can promote your blog for free only by mutual PR. That is, to negotiate with the administrator of another channel on the placement of advertising, in return, it is located on its own blog. Or resort to "donat" methods and buy ads.
You should not go straight to these methods, because hardly anyone will agree to mutual PR with a small number of readers. You can, of course, use the method of viral advertising and simply scatter a link to the community in the comments of various social networks. But it looks stupid and will eventually lead to blocking access to the public. So the method is, frankly, one time.
10 steps to success
To create a channel, you should decide on the most important thing - what content to bring to the masses. Whether it will be a channel with news from the world of cinema and music or politics and economics, it does not matter. The main thing is that the information is presented with taste, and the reader is always interested.
Things to do:
- Of course, decide on a theme. As they say, every beginning is always difficult, because for many the first step is not easy.
- Create a channel. It's not that hard, but if you're having trouble, use the help of any search engine.
- Come up with a name. Alas, there are problems here too. After all, how to christen a boat, so it will float. If you have difficulty choosing a name, it is better to write down everything that comes to mind on a piece of paper and choose the most attractive option.
- Description of the blog. This is necessary so that the reader understands the main theme of the channel and does not hesitate between the thought of subscribing or scrolling further. Be sure to include your nickname so that a potential advertiser can contact the business proposal.
- Set an avatar. The word itself is translated as "incarnation", is a picture that reflects the essence of the channel. It should be simple and minimalistic, and also comply with the laws of composition (symmetry and lack of overload).
- Filling. This is the most interesting part - the first published posts, which are designed to attract subscribers to the channel.
- Invite friends. To do this, you need to know a few nuances. You should not use the mass invitation of all contacts from the phone book: firstly, Telegram has a limit of 200 people, and secondly, as soon as someone presses the “this is spam” button, the messenger will prohibit writing messages to the “personal” and about how to promote a blog, you have to forget. This matter should be treated more carefully - write a personal message to everyone asking them to familiarize themselves with the content and (if they are interested) subscribe and call their friends.
- Call strangers. have been described aboveways to attract people to the channel: viral advertising, announcements in other networks and news resources.
- Catalogs. This is the name of all kinds of resources, where lists of publics and channels that may seem interesting are often published. The payment for such a case can be either money or counter PR. There are directories where you can do it for free.
- Mutual PR. This is an effective way to attract members to the channel. It is recommended to look for blogs with the same number of subscribers and similar topics. Then the probability of successful interaction will be higher.
After these 10 steps are completed, it remains to please the participants with good content and think further about how to promote the blog. Ways and methods can be different: polls, competitions with rewards, headings, broadcasts and much more. Anything you can imagine.
WordPress
This platform is nothing fundamentally new. On how to promote your blog on WordPress, there are also many guides written on various thematic resources. The main postulates are given below:
- In the same way as in the case of LiveJournal, a post is published and statistics are tracked using analytical resources like Liveinternet.
- Use the Google XML Sitemaps plugin to create a "sitemap" to improve your blog's indexing by search engines.
- Make sure that the 404 error looks stylized, in accordance with the general design and contains links to otherswebsite page.
- Buttons that can share the announcement of an article in social networks actively contribute to solving the problem of how to promote a blog on WordPress. You can use UpToLike or Pluso plugins. Above, the way to “drag and drop” content and subscribers to Telegram was outlined. Here the essence is the same: an announcement is made on the social network with a link to the site.
- Create a semantic core. This is the set of keywords discussed above. With the help of these phrases, search engines will issue this particular blog. How to monitor the increase in the citation of "keys" has already been said: links are bought, advertising campaigns are ordered and announcements are made on news aggregators like Subscribe.
- Keeping your blog attractive. This means quite a lot: both the absence of broken links, and the colorful appearance and novelty of the material presented. The All in One SEO Pack plugin will be useful, allowing you to set the title and description of the article.
Interaction with readers is also important. It is this act that allows you to capture the general mood of subscribers and contributes to the further development and increase in the payback of the idea itself.
This is the key to success. And here it does not matter in which social network the project is implemented. Active interaction with participants allows you to realize what subscribers want: “bread” or “spectacles”. It is impossible to understand how to promote a blog on Blogger, Twitter, Facebook or Vkontakte, if you do not know how to attract the interest of those people, due to the number of which advertisers pay attention to the community.
Usefulliterature
As mentioned above, there are many resources where experienced bloggers share valuable tips on promoting their projects. All sorts of tricky tricks, life hacks and examples of plugins that allow you to monitor the citation index (TIC) and many other ways to bring your personal public to the top.
These are easy to find using search engines or advertising links that the author attached to his blog: “how I promoted the message board” or “take off from Google to the top 1”, the names can be very different.
In addition to articles, there are also printed publications:
- Grokhovsky L., "Guide to internal factors" - a book for beginners in the field of SEO. It will be an excellent tool to help young bloggers start from scratch, who, in general, have little idea of what the promotion process looks like from the inside.
- Babaev A., "Contextual advertising" - an indispensable reading about ways to monetize Internet resources and work with teasers.
- Aliona Hilt, "How to promote a blog on Instagram" - good advice from an experienced and successful blogger on promoting a resource on the Instagram social network. A lot of usefulness, life hacks and examples from the author's personal experience.
- Evgeniy Litvin, Profitable Blog: Create, Promote and Earn - PDF, DJVU, DOC and other formats in which such publications can be presented will bring with them a professional blogging experience that cannot be overestimated. After all, only a successful person can share a truly effective formula for success.
In conclusion
Summarizing, it should be noted that the very idea of personal blogging originally appeared as a hobby. And only then, over time, it transformed into the current way of making money online for young people.
Alionah Hilt's book How to Grow Your Blog on Instagram has a true saying: the main thing is to enjoy the activity. That is, blogging should remain a hobby that brings its own income.
And the path to success already depends on the desire to develop in this area and not stop there. And it doesn’t matter where the page is maintained: any social network has its own nuances, but the basic principles of development are the same everywhere - Vkontakte requires interesting and informative material, YouTube - in addition to the attractive appearance of the presenter, requires video editing skills.
In all cases, charisma, artistry, a sense of rhythm and the ability to present the material “tasty” always lead to success. You just have to try.
