Every copywriter or seo-marketer who was engaged in website promotion was puzzled by the question of how texts affect the promotion of a resource in a search engine and how to create truly unique clickable content. First, let's talk about why you need to fill the site, and based on this, we will understand what the uniqueness of the text is for and how to achieve it.
Text SEO promotion - what is it and what is it for?
So, the first task of any site is to be on the top lines of search queries, i.e. become popular among users. You can do this in different ways - with the help of advertising on Yandex. Direct and Google Adwords, by increasing the link mass on other sites, but this is best done with the help of useful, interesting, informative, reliable and, most importantly, unique content for the user - text and multimedia.
What is uniqueness for? To make it more interesting for a person to read an article? Partly yes. But the most important function of unique content is that the search engine does not consider the site a copy of another and does not block it in the search results.
How to achievehigh uniqueness of the text, without reinventing the wheel? There are several proven ways to pass anti-plagiarism without getting a meaningless set of words that are unreadable for the average user.
Anti-plagiarism - what is it and how does it work?
Deception of anti-plagiarism is possible only if you understand the principle of operation of this system. There are several services to check, the most popular are:
- ETXT.ru.
- TEXT.ru.
- Advego.
- Content-Watch.ru and some others.
They differ a little in the method of work, but the principle of operation is the same - the program selects small phrases, sends them to the search query and finds matches on the Internet. Plagiarism checker will underline non-unique fragments in different colors and indicate the source where they have already been used. You can adjust the size of phrases using the word shingle. If you set its value to 3 points, then the program will recognize the repetition of three consecutive words. By the way, this is the most popular shingle, which is automatically checked by search engines.
Anti-plagiarism bypass, respectively, can be done by eliminating the repetition of three (four, five, depending on the shingle) words. How to do it?
Own Content
The most effective way to pass anti-plagiarism is to create your own content, that is, write a copyright based on your own experience, make your own photos or other multimedia files. Of course, this is time-consuming and extremely difficult (especially for texts), since the Web today has everything and about everything. But the test result will be 95-100%. By the way, there may not be absolute uniqueness, because. the program can underline a common expression, phraseological unit or quotation. Actually, 80-90% of unique content will be enough for effective ranking.
Replacing with synonyms
The second most popular way to bypass the anti-plagiarism system is to dilute the underlined phrase with synonymous words. To do this, there are special services on the network - synonymizers, which allow you to choose the most appropriate word from the many offered. For example, the phrase "the big city did not sleep" should be replaced with "the metropolis was awake".
This also includes the change of words in places. For example, mom washed the frame - mom washed the frame. But this method does not always work and not on all services. But replacing one part of speech with another will be more effective. For example, mother washed the frame - the frame washed by mother.
Syntactic substitution
Checking for plagiarism can be successful not only by replacing words. Often, breaking the text into two sentences or changing the syntactic structure of the text is recognized by the program as unique text.
For example. Father, walking with a stroller in the park, watched the birds fly south. - My father was walking with a stroller in the park. Meanwhile, the birds flew south.
Use quotes and terms
Probably the hardesta case of copyright and rewriting, when it is impossible to do without complex terminology, irreplaceable by synonyms and direct quotations. How to cheat the anti-plagiarism program in this case? If you cannot replace a term, edit the description for it as much as possible.
For example. The latest technology - underfloor heating is available to everyone. It is a unique development of high-strength synthetic film and electrical graphite heaters placed inside.
Let's redo the text. Affordable heating in every apartment is a high-strength warm synthetic floor with graphite electric heaters.
To quote in the text and not be spammed by anti-plagiarism, you can use the passive voice or translate direct speech into indirect speech. Let's take a sentence as an example.
"Mom worked diligently mopping the floor." Let's remake the sentence with the passive voice.
"The floors were thoroughly cleaned by Mom."
Second example. Mom said, "I'll mop the floor."
Change to indirect speech. “Mom said she would clean the floor.”
Sometimes anti-plagiarism can be bypassed with the help of some free interpretation of the text by the author. The main thing is that the meaning of the text is not distorted.
How not to rewrite text
Some authors, not knowing how to pass anti-plagiarism, use forbidden tricks when writing text, which bring significant harm to the site. What should you never do in order not to get blocked by a search engine?
- In order to achieve high uniqueness, specifically allowspelling errors in the text. First, the site will not rank for misspelled words. Secondly, the resource will look illiterate and non-authoritative in the eyes of the user.
- Search engine can block a site, in the texts of which Cyrillic is replaced by Latin.
- The text should not be a heap of complex synonyms used without any meaning. Do not forget that a person will read the article, which means that he should be interested in doing this.
Remember that a successful plagiarism check is not 100% the result of a site's high position in the top. It is also important to adapt the material to the search engine and the target user.
How to create text for search promotion
How to cheat the anti-plagiarism program, we figured it out. And how do you make text help rank your site at the top of search queries?
- First, pay more attention to what you write, and not how to pass anti-plagiarism. Of course, the text should be unique, but if the meaning of what is written suffers because of this and the article becomes impossible to read, it is better to neglect uniqueness within reasonable limits (80% will be enough).
- Secondly, the test must contain key phrases. A site is ranked better in which the keys are declined and used in a different word form. For the search engine, this means that the resource is adapted for the average reader, so it will be ranked higher than the one where the keys are inserted without modification.
- Third, use interesting headlines. The more users theyinterest, the higher your site's ranking will be in search results.
This is just a part of the measures that help raise the site to the top of Yandex or Google. In fact, both uniqueness, and readability, and the correct structure, and design, and even the font of the text are extremely important. The main thing you should remember when writing an article is that the text will be read by the user, so it should be easy to understand, easy to read and informative.
