Each channel is now featured with vibrant and catchy ads. And all Russian television is no exception. Sometimes the question may even arise: “Who invented advertising on TV in Russia?”. The first channel was distinguished by a new advertisement in which the protagonists are squirrels. By portraying various actors, they thus entertain and bring joy to the audience during a break from the news, watching a movie or series on the same channel. Cute squirrels, acting out interesting situations and scenes, dilute any tense atmosphere.
History of the origin of advertising
Who invented advertising? The very meaning of the word "Advertising" has undergone significant changes, having passed through the centuries. Initially, it meant something loud, conveying important information. Simply put, the message was loudly "shouted out" to the people or those who needed to be informed about something.
For almost the entire time of its existence, advertising adhered to unspoken rules. The main thing that had to be observed was the creation of public notices through intermediaries. In other words, those who wanted to communicate their information began to act with the help of special workers. Those, in turn, were obliged to find means of disclosing the information and facts received. Or they pledged to create all the conditions necessary to attract people.
The next rule, or rather effect, is the inexplicable reaction. In other words, no one can know exactly what effect advertising can have on the public. Yes, advertisements and calls are created in such a way as to produce only a positive effect, but this is not 100% certain.
The next place is the importance of indicating the customer himself.
Now one more obligatory rule has been added: drugs and other prohibited substances cannot appear in advertisements. Also, the distribution of such advertising is punished with strictness by law. But who came up with the ad? We will talk about this a little later. A few facts and everything will become absolutely clear.
Advertising departments
As technology has evolved, so has advertising. Certain information began to be transmitted and distributed in new and new ways. After some time, advertising messages began to be divided into groups. The main ones are:
- Advertising designed to create the image and recognition of a particular brand.
- An advertisement that identifies specific locations where people can find everything they need tolife goods. This category also includes notifications about the location of offices, departments of companies and much more.
Who came up with advertising and when was it?
The journalist Theophrastus Renaudeau can be considered the founder and the first person to create printed advertising. But still, the origins of this case are Egyptian writings about the sale of slaves, grain and other things. Yes, at that time it was a way to attract buyers. Creating the effect of the need for such, they advertised the quality and performance of their slaves. Thus, a common opinion was created among buyers who took advantage of the offer. And this has already increased the demand for goods, namely slaves. Having undergone significant changes with the passage of time, advertising has acquired a completely different content. She got to the screens, but who came up with advertising on TV? Unfortunately, this cannot be said with certainty. But the founders were advertisers from the United States. The year 1941 is remembered for the first time a commercial was shown on television.
Who came up with the squirrel ad on TV?
Let's go back to the beginning, where a vivid example of the use of originality in the creation of commercials was described. In this case, advertising is different in that it almost does not carry a special semantic load. Squirrels don't talk about brands or stores. They just play funny scenes. Just this advertisement is a wonderful example of a light and entertaining genre. In our age, it was he who began to be valued much more.
But I should add that these cute squirrels are not alive. These are just 3D models created in a computer program, and subsequently animated with wool textures applied. Squirrels are the idea of one of the directors of the first channel. It took a very long time to implement the idea.
