Every day Instagram is gaining more and more popularity. The number of bloggers on Instagram is growing. It is no longer fashionable to post photos just like that, without any text. But how to write posts on Instagram beautifully, in paragraphs, where to start, how to get the attention of the audience? This will be discussed later in the article.
How to start posting on Instagram
The fact that bloggers on Instagram has already been said a lot, but they also started somewhere. Probably, everyone has already noticed that there is a certain classification of bloggers: some write about beauty, others about relationships, someone is a young mother and writes about motherhood, but do not forget about business accounts (shops, brands).
First you need to turn to the classification, to understand what you can tell interestingaudience that likes and attracts. And only then will there be an understanding of how to write posts on Instagram correctly.
Account classification looks something like this:
- Sellers (business). Everything is easy here, these are the accounts that offer services or goods.
- Informational. They provide information. Most often they talk about diets, nutrition, beauty, sports and so on. These posts can be on different topics.
- Entertaining. In such accounts, they usually share their lives, stories: I ate, slept, and more. But these do not have to be only reports, some offer really interesting information based on personal experience and past events.
- Thematic. Posts in such accounts are always on the same topic. For example, a dentist maintains his blog on Instagram.
What to tell him?
It's not like people don't know how to post on Instagram, they don't know what to write about. For example, speaking about dentistry, you can talk about how to brush your teeth properly, prevent caries, and so on. And, it is worth noting that such accounts are quite popular.
Okay, the blog topic is chosen, and then what? In theory, it would be necessary to write posts, share information. But if the account is new? Do not write into the void? That's right, your account needs to be promoted.
Cheat
There are 2 main types of cheat:
- paid;
- free.
Paid account promotion is the most reliable, the number of subscribers will definitely increase. Such cheating is called paid PR. But how do you promote your blog? Of course, other bloggers. Some of them indicate actions for ordering PR in their information about themselves, but what if there is no information about this? Don't be afraid to write to bloggers, they don't bite. Many, but almost all, are engaged in PR, because this is a way to earn money. Everyone's prices are different. But you should not immediately order PR from very famous bloggers, as the funds here are rather big.
Tip: before ordering PR, you can post posts in your account so that those who are interested have at least some idea about the newly minted blogger.
One of the first posts might be "Acquaintance". You need to tell subscribers basic information about you, about the subject of the blog. The presence of posts will "retain" new subscribers.
Free PR
There are also several options for how to gather an audience for free:
- Contests. Participate in contests. Firstly, when subscribing to other accounts, someone will definitely subscribe to you. Second, if you're lucky, it's good free PR. Thirdly, there are various PR contests.
- PR through friends. If you do not hide your account from friends and acquaintances, then ask them to tell other users about your blog.
- Mutual subscription. There are many accounts signing mutually. Look for them, subscribe and wait for subscribers.
Hashtags. They don't just appear on Instagram, do they? Under your posts, leave the most popular hashtags, as well as relevant blog topics. For example, a blog about proper nutrition, you can use something like the hashtags pp, weight loss, nutrition, recipes, and so on. Now on Instagram you can subscribe to hashtags. Many people use this feature, so you are guaranteed subscribers
Advice: subscribe mutually so as not to lose subscribers, and you will always have time to unsubscribe.
Audience can be gained over time, so don't get hung up on a huge number of subscribers.
So, the audience is recruited, and then what?
Posts! Write them regularly, interesting. Tips for blogging on Instagram:
- Beautiful picture. The visual appearance of the account must be appropriate. Post your photos taken with a good camera. The first thing every person looks at on Instagram is a beautiful picture. No need to take any pictures from the Internet.
- Come up with your catchphrase. You need to be remembered, and a phrase is a great way to do it!
- Regular posts, but don't overdo it. 2-3 posts a day will be enough, otherwise you will litter the entire feed with subscribers, and this is a little annoying. If you want to share a photo, use the "carousel" - this is the ability to upload several photos at once in one publication.
- Own style. Think about it. Someone is postingphotos with the same filter, someone just works on a combination of photos, and there is one blogger who posts all the photos with her dog. Create your own style of publications: from writing in the corner to a photo in one color scheme.
- Style in the text itself. Do not copy anyone, be yourself, this is what attracts subscribers. You may have a special emoji.
- Informative posts. People are not so interested to read that someone slept for 4 hours today. All this information can be posted in the story. Fortunately, now they can be saved by adding them to "actual".
- Geolocation. Tag a place by attracting followers.
- Do your text design. Divide it into paragraphs, create numbered lists, and so on. This makes the text much easier to read.
- Literacy. Not everyone is pleased to read the text of an illiterate person.
- Time for posts. Yes, a lot depends on this. The most convenient time for posting a photo is around 12:00, 15:00, 18:00 and 21:00. During this period, activity on Instagram is the greatest. Videos are best posted after 8 pm.
Why be a blogger
Blogging is a well-paid profession. That is why many go to bloggers, thinking that it is easy, but they are wrong. Approximately a month, for every 10,000 subscribers, bloggers receive 1,000 rubles, not counting advertising, affiliate programs, and payment for likes. Also bloggers are quite popular people. But being a blogger is very difficult: you need toconstantly being with the phone in hand, sharing your life, and promoting your account is not so easy. And, of course, you need to make investments, for example, in advertising.
