Advertising is a powerful means of marketing promotion and at the same time the most popular. It can be called a tool for managing large masses of people. Being explicit or implicit, intrusive or delicately invading personal space, advertising works with the human subconscious, forcing them to think in a way that is beneficial to the advertiser. The phenomenon quickly spread and is now perceived as ubiquitous. Therefore, it is not surprising that, just as advertising products often appear on television, radio and other media, they are firmly entrenched on the Internet.
Social networks have invaded our lives also quietly, but much more recently. Focused on communication between people who are far away by territorial standards, soon Twitter, VKontakte and Facebook became a place of communication inprinciple, a means of extracting information, including news, music, videos and films. Advertising simply could not miss such a wide range of opportunities to conquer the audience. The administration of social networks not only uses marketing moves in their favor, but also allows their regulars to do, in fact, the same thing. Advertising in VK groups is directly related to this phenomenon.
VKontakte communities
Communities "VK", roughly speaking, are groups of people of interest. They are created for various reasons, including for the marketing promotion of their product (company, works of art, etc.). Small communities, focused on a small number of people, either remain functioning in the same form, or are closed without promotion. But giant groups, whose membership reaches a million, are not only a hobby for their administrators, but also a job, and a real means of earning money.
VK groups as a means of earning money
Advertising in VK groups is just one of the ways to make money on the community. The rest, such as applications and / or lead generation, targeted advertising, offers, also have their advantages and disadvantages.
Recently, VKontakte advertising has evolved along with the development of the most popular social network in the post-Soviet space. While the VK platform was focused not on content, but on users, the promotion was an outright spam inthe form of links, no more. This species is still found today, but is it worth saying that it is practically ineffective? The question arises: "How is advertising in VKontakte groups correctly placed?"
History of the development of advertising in VK groups
The chronology of development stops at 2010 as the introduction of microblogging "VKontakte" and "My News", and at 2011 - the reform of communities, since a new kind of them became available, namely public pages (publics). Links were still the limit of advertising in VK groups. It was a redirect to a specific community either indirectly or directly.
2012 is characterized by the emergence of reposts (“Tell friends/subscribers”) and feedback, which allowed for more advertising, and a little later, the possibility of pinning records.
What is all this for? Most of the "chips" introduced a certain number of years ago are in use and still offer some kind of efficiency.
The year of the alleged end of the world has basically become very important in terms of social media promotion. A new opportunity has appeared for advertising to be distributed in VKontakte groups - the exchange.
Advertising exchange: opportunities and types
Early exchanges allowed you to work with ads in different social networks. They exist to this day. In 2013, VK itself also began to conquer this area, starting with the introduction of its own exchange. Of course, the VKontakte exchange works withadvertising only this social network. But it allows you not to use any third-party services.
In addition, there are the following popular advertising exchanges:
- VKTarget;
- VKSerfing;
- SMO-Control;
- Liked;
- VKPrka;
- V-Like;
- Smo-fast.
VKTarget
VKTarget allows you to earn money on social networks such as VK, Instagram (Instagram), Facebook (Facebook), Twitter (Twitter) and YouTube (YouTube). Among the possibilities of the exchange are not only advertising in VKontakte groups. Earnings are also possible when joining a specific community, completing the “like / tell friends” order. Those. You can use not only a group, but also a personal page.
To use the first option, you need to link an account in a group/public. The performer is given 24 hours to complete the task from the advertiser.
VKSerfing
VKSerfing works exclusively with VKontakte, but not directly, so you will have to deal with the percentage that is deducted by the exchange itself. This is not an innovation of this particular service: everyone has something similar, with a difference in the amount of interest charged to the user. And if the previous exchange has an advantage in the form of other social networks, then VKSerfing loses to the official VKontakte exchange in this regard.
Pros of this service:
- that it allows not only communities to work, but also the artist from his personal page;
- what's onit can earn with a minimum number of friends / subscribers; however, there is a proportional dependence of earnings on this number.
The same can be said about other services: there are differences in the number of social networks served, payment and ordering features, but the essence remains the same.
If it is advertising in VKontakte groups that is needed, reviews say that it is best to work through the official exchange of this social network.
Official advertising exchange "VKontakte"
The principle of the advertising exchange is simple: the community administrator indicates the amount he wants to receive for posting a post in his public/group. Advertisers using a special interface have the ability to contact him and offer their links for promotion. The advantage is that the administrator himself decides on the publication.
The VKontakte administration acts as a guarantor of a fair deal between the advertiser and the administrator of the community in which the post is posted for promotion. The required amount is immediately reserved on the account of the first and transferred in favor of the second after a day (24 hours) after the publication of the entry, provided that the link has not been deleted.
The VKontakte advertising exchange also involves direct placement of links for promotion. This takes into account that:
- participation in the project allows you to independently search for advertisers;
- if the advertiser contacted the administrator through the exchange, placement is prohibitedadvertising bypassing the exchange system.
Technical restrictions
Those who want to learn how to advertise in VK in a group through the exchange should also remember that:
- you are allowed to post no more than ten posts a day;
- The frequency of publications should be no more than one hour per placement.
For community administrators
All groups and public pages whose average monthly total daily reach is more than two hundred thousand people are eligible to participate in the advertising exchange. If the community satisfies this requirement, when you open the "Manage Community" menu, you will see an additional tab "Advertising Exchange".
If the group/public is not connected to the service, when you open the tab, the "Connect to the advertising exchange" function will be available.
If the group/public is already connected to this service, a window will open where you can specify the desired cost of publishing an advertising post. The final amount is calculated from the indicated price, a commission of twenty percent (the same for all) and VAT (18%).
The cost of publishing an advertising post on the community wall can be changed at any time. The minimum amount is 100 rubles. The maximum is not limited, but it is worth staying within reason so that in the pursuit of profit you will not be left without offers at all.
The administrator has the opportunity to assign a status to his community: applications are accepted or not accepted, that is, whether it is active on the exchange.
In a special box, you can also specify a comment for the advertiser: which links to goods/services it is preferable to work with (which ones the community wants to advertise).
For advertiser
For those whose goal is to place an advertisement on VKontakte, that is, to sell it, attracting more customers to the service/product, the following points can be noted.
- The VK social network advertising service provides advertisers with a wide coverage of communities offering their services. Using a special interface, you can view the number of subscribers to groups / public pages, the cost of advertising on their walls, comments about the preference for the topics of promoted links. They can be sorted by each of the criteria.
- The technical limitations of the exchange allow advertising to be noticed: it is guaranteed that the entry will remain first on the community wall for at least an hour, and will move down no more than ten points in a day.
- To create an advertising post, use the "Advertising" tab; it exists at the bottom of any page of the VKontakte website.
- The effectiveness of an advertising campaign can be tracked using a graph of statistics for all posted messages or for a specific one.
Advertising in VKontakte groups: how to remove it?
While the mutual PR of public administrations and advertisers allows both the first and the second to cooperate favorably, there is a group of VKontakte users who, to put it mildly, are not satisfied with this situation.
There are two main ways to deal with this.
- The first is based on the fact that many advertising posts are built on the principle of "Share a post …". A community that is annoying with ads needs to be blacklisted. Then go to the "Filtering News" tab and uncheck the "Show copies in News" checkbox in the blacklist properties.
- Second. Using online applications or browser extensions that will block unwanted ads or close posts based on the principle of filtering by "ad" words.
