One of the most popular areas for placing contextual advertising today is Yandex. Direct. In order to order advertising from Yandex, you need to contact a technical support specialist, and in order to place it yourself and provide such services for business, you need to obtain a Yandex. Direct specialist certificate. How to do it?
Step One – Access
First, you need to check if you have the ability to obtain a certificate, since not every user is eligible. Employees of advertising agencies get access after 3 months of working with Yandex. Direct. How can a regular advertiser get a Yandex. Direct certificate? He must:
- actively conduct content advertising for more than 6 months;
- when creating, use the professional Yandex. Direct interface;
- spend more than $300 on advertising over the past three months.
If these conditions are met, you can enter Yandex. Expert and start preparing.
Stage two -training
It is worth noting that it is rather difficult to obtain a Yandex. Direct certificate. You will have to answer 42 questions that can baffle even an experienced specialist, give 39 correct answers, and all this with a limited time of 30 minutes. Retake is allowed for the first time in a week, for the second and third time - with an interval of 3 months, for the fourth time - after six months. Therefore, before you start the test, you should think about intensive preparation for the exam, so as not to waste time retaking later.
You can study on your own by studying the key questions of the exam (the list of topics for the test is located below) or with the help of contextual advertising specialists and those who have received the Yandex. Direct certificate.
Stage Three – Certification
As already mentioned, certification is a free online test consisting of 42 questions, 39 of which need to be given the only correct answer. The test assumes the presence of high professional theoretical knowledge in the field of contextual advertising and the ability to apply them in practice. Here is a sample list of topics that the examinee should navigate:
- cost per click and payment for an advertising campaign;
- Strategies and rules for impressions;
- context requirements;
- selection of keywords and negative keywords;
- CTR Yandex. Direct;
- analysis of statistics, etc.
For clarity, here are a few sample questions that may come across in the test.
- What is a weekly click package?
- Where is the Guaranteed Impressions block placed?
- How to prepare a template for statistics?
- How many negative keywords can be in one keyword?
- What does CTR affect?
As a result of successfully passing the exam, you will receive a Yandex. Direct certificate, valid for 1 year, confirming your qualification as a director.
What gives a certificate to a directologist?
For companies involved in Internet promotion, the Yandex certificate opens the way to expensive and serious projects. The more certified directors there are in an advertising agency, the higher its status in the contextual advertising market will be, the more clients will want to work with it. Moreover, Yandex regularly publishes the results of the year for certification.
For a specialist, this is also an important step for promotion. A Yandex. Direct certified director is guaranteed to be able to conduct a high-quality advertising campaign, determine the optimal budget for it, compose a competent content message, analyze statistics and evaluate the effectiveness of the work done, thereby allowing you to attract a large amount of targeted traffic.
Of course, the Yandex. Direct certificate, the questions for which were presented above, does not imply knowledge about the features of Yandex. Metrica, exporting ads to Excel or the Direct API and other sections of web analytics,also necessary for a competent director, but if necessary, you can get a certificate for this knowledge on the same Yandex.
Certificate "Yandex. Metrica"
The article discussed how to get a Yandex. Direct certificate, now let's talk a little about the Yandex. Metrica certificate - an equally important, but much more complex tool for an online advertiser.
If the Direct platform confirms the knowledge of a specialist in the field of creating contextual advertising, then the Metrics platform shows how much a manager is able to evaluate the results and effectiveness of his work. The Yandex. Metrics certificate evaluates:
- knowledge of the site's audience;
- understanding the behavior and activity of visitors to the resource;
- the ability to analyze the conversion of the site, i.e. how many of the people who visited the site actually made a purchase;
- ability to analyze the effectiveness of online and offline advertising;
- the ability to analyze traffic sources and much more.
By obtaining certificates in these and other areas (Google AdWords, Google Analytics), you prove your competence as a specialist. The more your knowledge will be invested in an advertising campaign, the greater the effect it will have on the target audience.
Keep improving, high conversions for you!
