Graphic design is the creation of artistic works of visual art, the creative transformation of the surrounding reality. The final product must be aesthetic and meaningful. For example, graphic design helps structure information and makes it easier to understand.
Designer's works should not only attract attention, but also take into account the specific features of the company for which they are created. So, it is the identity and corporate identity that form the first impression of potential customers about the company. Therefore, in addition to the talent for drawing and creative thinking, for this profession it is necessary to develop logic so that the product being created matches the task.
Graphic design includes the development of corporate identity, symbols and emblems of the company, the development of layouts for books, magazines and advertising printing, as well as the design of the appearance of souvenirs.
What a designer should know and be able to do
You need to know the basics of graphic design and apply this knowledge in practice. Coloring, drawing andbuilding a composition, the basics of painting are areas of knowledge that you need to master in order to master the profession.
Contrary to popular belief, it is not necessary for a designer to be able to draw with his hands (but it is desirable to master this useful skill if abilities permit). However, other practical skills should be on top. This includes fluency in Adobe Photoshop (for creating raster graphics), Adobe Illustrator and Corel Draw (for creating vector graphics), and 3D modeling.
Developing print layouts requires additional skills in working with Adobe InDesign, the ability to work with fonts and knowledge of the basics of typography.
In addition to all of the above, it would be nice to have a taste and a sense of style - without this, it will not work to realize oneself in this area.
Where to look for customers
Graphic design is a highly sought-after type of activity, so with the right level, a designer will not lack clients.
At first, while you have no experience and a name, you can search for customers via the Internet. To do this, you need to create a portfolio site with the most spectacular work. Finding clients through social media will also give you tangible results. Create a thematic group and fill it with examples of your work.
Advertising in newspapers and magazines will help you find a job at your place of residence and discuss commissioned issues during a personal meeting.
If you have a lot of finished works (banners,layouts of websites and polygraphy, illustrations), then you can put them up for sale on specialized resources on the Internet: on the stocks of vector and raster graphics, on the freelance exchange. Buyers will become interested in you and possibly turn into regular customers.
Professional designer earns from $1,000 a month, and its upper bar depends entirely on you. So go ahead, do your best to achieve your goal! Then you will definitely get what you want.
