Have you thought about the meaning of color? Of course, and more than once - choosing clothes for yourself, the color of the tiles in the bathroom and the walls in the nursery or living room. We live in a colorful world, so colors are psychologically and physiologically important to us. A light background is most often used in classic designs - from paintings to furniture. It calms, adjusts to the working atmosphere, helps to focus on the surrounding objects and distinguish them from the outside world. Light backgrounds are often used in any printed matter: you have probably come across the fact that magazines or newspapers that use design inversion (for example, white on a black background) are more difficult to read.
The human eye is so arranged that it perceives a dark background not as a base, a substrate, but as independent information. Analyzing studies on the subject of the human eye, scientists have found that the amount of blue has the greatest influence on brightness.component in colors, and contrast is affected by all three components in the same way. This means that green used on a white background will be perceived as much worse than blue, seen as the darkest. In the case of contrasting text, the situation is reversed.
Until recently, although a light background prevailed in website design, the scheme "black background - light text" was popular. However, it most often fell short: firstly, most popular typefaces were designed with the idea of displaying (or printing) on a white background. This is why an element such as line weight is rarely suitable for display in a dark environment. This leads to an optical narrowing of the text. Therefore, if it is important for you how visitors perceive your site (and this cannot but worry you, since conversion and promotion to top positions directly depend on traffic and readability), choose a light background.
Pay attention to competitors' websites or at least to the most visited and convenient portals (in your opinion). You will most often see a light background on any business site: it is typical that blue and green are used for business sites or for resources of clinics, hospitals, and sanatoriums. For news portals, the classic scheme with a white background is increasingly being chosen. Websites about real estate or investments are also made in green and yellow, and most often a light background - without any drawings, logos, special effects - justifies its purpose.
Bright on the site should be those elements onwhich you want to pay special attention to (for example, the "buy", "subscribe", "visit" buttons). Templates with a light background - white and cold shades, are great for the business theme of any portal. And warm ones - beige, light yellow, cream, pale lilac - are often used for children's sites and portals (online magazines, forums) for women.
The psychological effect that a light background has on a site is simple: a person is not distracted by the secondary, he does not need to squint his eyes painfully, look for the necessary information - everything is transparent and accessible. Therefore, the conversion of advertising on such sites is higher.
A light background is perfect for any blog. Whether you are making a blog on the Wordpress engine or a portal on Drupal, pay attention to the templates that are convenient for the visitor. And if you want to make a template yourself, then also do not overdo it with bright effects. Snow on the site or shooting stars may be beautiful, but only for a fraction of a second, then it will annoy the visitor and he will rush to leave. Therefore, think first of all about the convenience of navigation and perception, and, of course, about the content.
