How to attract targeted traffic to the site? For these purposes, you can resort to the most numerous solutions. There are many effective tools to increase traffic to web resources. What resources deserve attention? How to check the rest of the traffic that can potentially reach the site? We will talk about this in our article.
Search engines
As practice shows, the highest attendance is observed on sites that are in the first lines of the results of queries in search engines. It is for this reason that web resource owners tend to improve their rankings. How to attract traffic? "White" methods of website promotion will come to the rescue here. We are talking about placing on the pages of unique, high-quality content, the content of which is really capable of arousing genuine interest among users. Proper placement of keywords in texts is also important.
Naturally, the application of the above solutions will not allow the site to be onfirst positions in the results of user queries in search engines. However, as soon as this happens, no "black" methods of optimizing other web resources will be able to displace it from its occupied place. Thus, traffic from search engines will gradually begin to arrive.
Guest posts
How to attract traffic? A good free way is to search for web resources of similar topics. After finding such sites, it is enough to contact their owners. The latter must be offered to exchange content. In one of the articles posted on someone else's site, you need to provide a link to your resource. The owner of a third-party site operates according to a similar scheme. Thus, a kind of traffic exchange takes place.
Social networks
Today it is safe to say that every Internet user is registered in one of the popular social networks. People come to such sites in order to communicate, exchange information, and have an exciting pastime. Given the impressive number of visits to such resources, it becomes obvious that they are a great place to attract potential visitors to your site.
So, how to drive traffic with social media? To do this, you should use the following solutions:
- Thematic groups - all kinds of communities unite users according to their interests. Here you can post interesting posts that contain unobtrusive links to your own Internet resource. At the same time, it is worth working with groups,the theme of which corresponds to the site being promoted.
- Messaging - You can directly send offers to social network users about visiting a web resource, informing them about updates, contests and special offers.
- Links under other people's posts - posting messages under third-party posts that lead to the site is a fairly effective solution to attract traffic.
- Special statuses - a link on a personal page on a social network can interest users who are friends. Many of them can go to the address of the left source and subsequently tell their comrades about it.
Traffic from social networks can also be obtained using paid methods. We are talking about advertising in communities, the topics of which correspond to the direction of the web resource. To recommend a visit to the site to users from the category of friends, you can ask for a fee a person who has an impressive number of subscribers on the social network.
Thematic forums
Forums are pretty good sources of traffic to a website. Naturally, in order to avoid a negative reaction from visitors to such resources, you need to act wisely, demonstrating unobtrusive behavior and trying not to violate the rules of the resource.
How to attract traffic from forums? To do this, you can do the following:
- Place a link to your own website in the user's personal profile.
- Leave a short advertisement of the web resource under each post.
- Offer to forum usersgo to your site in order to obtain the information you are looking for.
Blogging
Blogging is one of the best solutions to attract users to the site. How to get traffic from blogs? It is enough to create an article page on the corresponding resource. The latter must be regularly filled with high-quality, interesting materials. It is desirable that the articles on the blog page correspond to the subject of the web resource where it is planned to attract traffic.
Infographics
Considering ways to get traffic, it is worth saying a few words about such an effective way as infographics. Most users do not have the patience to read large texts. The method consists in presenting information on the site in the form of pictures. Short explanations can be attached to the latter. To create high-quality infographics on the pages of a web resource, it would be nice to involve a professional designer in the work. Only in this case, the content will look really attractive.
Offline advertising
If you have a budget, you can place ads advertising your own website in newspapers and magazines, on public transport, on television and radio. As a result, the name of the web resource will become familiar to a wide number of people. Such advertising may not be as expensive as it seems at first glance.
How to drive affiliate traffic?
Some people don't have their own website. However, they want to attract traffic to make money onaffiliate programs. To benefit from such a decision, you need to do the following. To get started, you should register in a suitable affiliate program and get advertising links. The latter should be posted on popular forums, pages of Q&A services, sites with the highest traffic, and social networks.
Free message boards
How to attract traffic? There are a lot of promoted services with ads on the Global Network, where a whole mass of people visit every day. On such resources, you should create a personal profile. Then you need to periodically advertise, offering services or products of your own site. It is desirable that such posts be designed brightly and with high quality, which will allow you to count on attracting maximum traffic.
Cross references
The method of attracting traffic is to place links under some articles leading to others. As a result, users do not immediately leave the web resource after viewing the content of interest. With a high probability, site visitors will look at other materials. The link mass of the site is automatically increased. Thus, the site will receive a higher ranking in search engines. It is better to deliberately place on the site only the most exciting and useful articles. Perhaps one of the third-party resources will be interested in their content, copy it to their own pages and provide the appropriate link.
Gifts for site visitors
Internet users love getting things for free. To increase website traffic,it is enough to send messages on social networks and forums about holding contests with prizes. Let the gifts be the most insignificant. Despite this, the possibility of winning them is sure to make users go to the site and get to the bottom of the issue.
Buy traffic
The method involves the organization of a special advertising campaign, which is broadcast for a certain amount on popular, promoted sites. This approach contributes to the systematic attraction of new users to your own web resource. There are several formats on the basis of which an advertising campaign can be built:
- Banners are graphic blocks that are installed in certain places on websites for a fee. Their purchase is possible both on promoted Internet sites and in social networks.
- Contextual advertising - usually has the form of text messages that appear on certain pages of advanced sites according to the subject matter of the content. This way of buying traffic is quite expensive. To order contextual advertising, you have to contact the relevant services of popular search engines such as Yandex and Google.
- Pop-up ads - ads that appear randomly in certain parts of web pages.
- Teaser advertising - graphic blocks with the most vivid, interactive content. Often, relevant text is added to an enticing image, which makes the user want to click, leading to the site.
Messaging by emailmail
Links to your own web resource can be sent to arbitrary e-mail addresses. The latter can be purchased or obtained by agreement from the owners of promoted sites on which a whole mass of users are registered. Naturally, it is necessary to send using letters not just a “naked” link. The message must be in the form of a notice of upcoming promotions, contests, special offers, discounts.
Opening a channel on Youtube
To increase website traffic, it makes sense to register your own channel on the popular Youtube video service. First, you will have to work on its promotion, offering videos for viewing that can interest a mass audience. When the number of channel subscribers increases significantly, it is worth starting to offer them a visit to the site being promoted, serving everything in the form of unobtrusive advertising. The address of the web service does not have to be shown directly in the videos. A link to it can be placed in the description under each video.
Themed newsletters
There are special services that can be used to send announcements, links and offers to users on topics of interest to them. To do this, a person must agree to such a service. For example, the user is interested in sports or cinema. He agrees to receive a weekly compilation of relevant content published on selected sites. This has its own convenience. After all, a person does not have to independently look for interestingarticles, traveling through various pages on the Web. Naturally, the owner of the site, who orders participation in the thematic mailing list, also benefits. In this case, links are regularly offered to users, and sites receive the desired traffic.
Control over the amount of incoming traffic
How to check the rest of the traffic and keep statistics of site visits? For these purposes, a special counter must be built into the web resource system, which will automatically monitor the number of visits to the site. There are several services that offer similar services. Among the most reputable traffic counters it is worth noting:
- Liveinternet;
- Hotlog;
- Rambler Top 100;
- OpenStat;
- Mail.ru.
Black methods to increase traffic
If you wish, you can use the so-called black ways to attract visitors to the site. You need to use them at your own peril and risk. After all, such decisions can harm the image of any site, as well as cause resentment on the part of users whom they bother. This category includes:
- Spam is an annoying website advertisement that is offered to uninterested users.
- Doorways - when you click on a link, a person gets to a site with a completely different topic than expected.
- Swapping is the replacement of popular pages in search engine results with less top ones.
In conclusion
So, we have considered the mosteffective and affordable ways to increase website traffic. Most of the above developments do not require absolutely no financial investments from the owner of the promoted web resource. Proper use of such methods can potentially attract an impressive number of new users to the site in a short period.
