Promotions are a set of actions that are aimed at promoting a service or product that affects the target audience. The impact can be informational (when there is an opportunity to get acquainted with a service or product visually, taste, test), as well as stimulating (when you can get a promoted product for free when purchasing a certain amount of goods, receive a gift for a purchase, a discount on the purchase of a service or product, etc.).
Now many companies are convinced that it is necessary to advertise the product they sell. Thus, the distribution of leaflets and other informational materials in crowded places, as well as where there are many potential buyers of a particular service or product, has become very popular.
Excellent results are achieved by holding events that will not only demonstrate services andgoods, but also held various contests with drawings of gifts and prizes. In addition, tastings are very popular today. The buyer on them can take a closer look at the product and form their own opinion about it.
Promotion Purpose
Promotions that are well organized are a way to significantly increase the sales of a certain product. This effect is achieved due to the fact that customers are encouraged to purchase services or goods. In addition, promotions are an excellent way to fight competitors and allow you to maintain demand for products even in the off-season.
The biggest sales can be achieved if just such an advertisement of the product is carried out. An example is the promotion of new products that can attract attention and interest potential buyers.
The work of qualified promoters is capable of bringing great popularity and significant success among consumers to the company. This is achieved through increased sales and brand awareness.
Tastings
Everyone knows that through the stomach of the buyer is the way to his heart. Tastings are a great way to introduce consumers to a quality product and also give them the opportunity to taste it. Such promotions are a free opportunity to learn the aesthetic, taste properties of the product, in addition, learn about its competitive advantages and merits. If the product is of high quality, then expect an increase in sales in the near future. People are always looking for fresh products and novelties, so if you are the one who can provide novelty, thenqueues will line up for your goods.
The advantage of tasting is that the buyer has the opportunity to get acquainted with the goods on the spot. For the customer, it is possible to immediately assess the reaction of consumers. And only your own taste sensations and personal experience give grounds for making the right decision.
Gift
The following promotions are a gift with some purchase. Everyone loves to receive gifts, so such promotions are always very effective. Especially if the gift is a necessary and useful thing. If you buy two products and get the third one for free, this promotion will not leave you indifferent.
You can find a way to beat a gift for any product. This promotion encourages customers to directly purchase more of your products, which helps increase sales.
Sampling
Sampling is a free distribution of product samples aimed at the target consumer advertising a product. It is not difficult to give an example of such an action. It is most effective for products designed for repeated multiple purchases. Basically, these are goods with a low cost - perfume, hygiene products, cosmetics, etc. Statistics show that by giving a product a try, you help increase sales, as well as getting regular customers. Sampling can be most effective when introducing a new product to the market.
Sampling types
- Dry sampling - the consumer is told about the product, while he takes home a sample of the product (cream, shampoo, perfume) "dryrations.”
- Pack swap - replacement of half-empty packages of the same product with advertised full ones (chewing gum, cigarettes).
- Horeca sampling - advertising cigarettes and alcoholic beverages in bars and restaurants.
- Wet sampling is an offer to potential buyers to try a product (juice, cheese, sausage, etc.) at the point of sale directly in front of the counter.
Mostly, sampling promotions can be found at points of sale of products of the same name. This is due to the fact that the majority of consumers make a purchase decision directly at the point of sale. Therefore, with proper distribution, the buyer will immediately be interested in a new offer, which means that the effect of a spontaneous purchase will work. In our country, sampling is popular and is considered the best way to attract consumers. The domestic consumer has many features that often surprise representatives of Western firms.
