No one likes to drive a dirty car. After all, a car is a visiting card and face of the owner. Washing a car is not a very pleasant experience, especially in the cold season. Besides, not everyone wants to spend their time on it. Therefore, in every city there are companies ready to provide car washing services.
How to promote a car wash?
Car wash as a business is attractive and always in demand. But in a highly competitive environment, it is no longer enough to simply provide high-quality services. How to open a car wash? Any business requires active advertising. Its mission is to attract and retain as many customers as possible. Even before opening a business (car wash), you need to develop a successful advertising campaign.
Location
How to promote a car wash? The main clients are residents of nearby houses. But drivers often stop here on their way from work or the store. Therefore, its location plays a key role. The best places for a car wash: a garage cooperative, car service areas, gas stations,car market, busy roads.
Traffic nearby should not be difficult. Nobody wants to drive through traffic to their destination. It is important that you can get there at any time.
When planning the future location, it is necessary to take into account the target audience, its needs and financial capabilities. When buying a ready-made business, you need to focus on the same parameters.
How to attract customers to the car wash? This object and the territory adjacent to it should always look attractive. The staff must be skillful and friendly. Do not position the car wash as the cheapest. A car wash advertisement on a sign should be easy to read.
Factors that attract customers: cashless payment, availability of Wi-Fi in the waiting room, toilet, female administrator, monitors broadcasting recording from a surveillance camera in the washing area, a system for informing the client about the readiness of the car.
Advertising
How to promote a car wash? In bad weather, call a taxi to offer a driver discount. The flow of customers will be provided. Direct mail is a great way to advertise a car wash. To do this, you need to use a ready-made client base. It is better to calculate the time so that it comes to potential customers on weekends. You can choose days with suitable weather for this. It is important that the letter contains a call to action. For example, an offer to serve two customers for the price of one. This is the best way to attract additional customers at the expense of existing ones. Limited stocks work welltime.
Door hangers
This is the name given to cardboard car wash business cards with a hole that are hung on doorknobs. They can be distributed by employees. You can hold a competition among the staff and play a prize. Pendants are issued as a personal invitation on behalf of the employee. This will make it easier to identify the employee who brought in more customers. It is also worth organizing a lottery among visitors. The winner receives an annual subscription to a free service. You can encourage employees to use advertising stickers with the address of a car wash for dirty cars.
Print advertising
Visible print advertising has long proven its effectiveness. Banners and banners are installed on the roads nearby. Visible advertising is also placed where traffic jams occur. You can organize the distribution of flyers and car wash business cards. Offering a discount will increase their effectiveness. It makes no sense to install advertising in remote areas of the city. After all, drivers prefer to wash their cars at the nearest car wash. You can arrange with the nearest gas stations and car services to distribute business cards.
Cross Promotion
Network business feels best in today's market conditions. At the car wash, you can advertise service stations on a mutual basis. Another effective move is to cross-fire with discounts. If the client repairs the car in a car service, he receives a discount in a car wash. And vice versa.
You can alsoarrange with the nearest pizzeria to distribute flyers on pizza boxes. Food delivery is especially popular on weekends. It is worth waiting for a significant increase in customers at this time and optimize the work schedule of the car wash. Cross-promotion will reduce advertising costs and attract more new visitors.
Additional services
The organization of additional low-cost services will help promote the car wash. They can also be given as a gift. After all, washing a car means only washing its body. It is worth offering customers engine washing, interior cleaning, body polishing and other services.
Providing a whole range of services will increase profits. The driver does not have to go to another place to, for example, change the oil. A high level of service and additional services will increase the number of customers.
Loy alty program - encouraging customers for the constant use of car wash services. It can be a discount for every fifth visit, discount and accumulation cards. You can draw prizes by checks. Such promotions allow you to remind old customers about yourself and attract new ones.
It is necessary to organize an SMS notification about new promotions. The next step is to create groups on popular social networks. You can also create your own website and order advertising on the Internet. TV and radio advertising will cost significantly more.
Collaboration with non-profit organizations will also be helpful. It is necessary to offer a public organization the transfer of a certain percentage of the proceeds from each attractedcars. It is necessary to calculate the time when the organization actively attracts customers so that it falls on days with low car wash attendance. You can also place a sign at the car wash with information about the opportunity to support a community by washing your car.
Interesting facts
It is important not only to attract new customers, but also to keep them. To do this, car wash owners resort to various tricks. Briton Gercharn Sahot offered his customers the most expensive car wash in the world. The cost of the service exceeds 11 thousand dollars. But the number of those wishing to wash the car really expensive is not decreasing. Washing is carried out using a microscope and a hundred different chemicals.
The most beautiful car wash has been built in the American city of Leesburg. It has become a real landmark of the city. The building attracts many tourists. But motorists rarely use the services of car washers. This original marketing ploy completely failed.
The Oregon Wildlife Park offers two elephants as car washers. They water cars directly from their trunks. Animals are just a way to attract additional customers. They can wash their cars using professional equipment.
Another method of attracting new customers is to invite professional dancers as washers. In a word, there are many options.
