Why do people create websites? Some need to promote their firm or company, others need a visited blog. The reasons may vary, but one thing is certain - the art of building and promoting a website takes time and effort.
And finally, you were able to build your first blog or website: you decided what topic it would be devoted to, decided on the design and started filling it. Now it's time to properly style the "description" and "keywords" meta tags. What are they and how to use them?
What is the description meta tag
In short, description is a short description of the page that the user sees in the form of a snippet in the list of search results of Google, Yandex, etc. Snipet - display of description in the search results. Although they are practically the same, in this article we will be able to see the difference.
In the source code of the page, the description meta tag is located in the head of the html code. It looks something like this:
metaname="description" Content="Promotion text".
After the "content" command, the "=" sign is put and the value of this description meta tag is written in quotes. How to populate this field in your html code? It all depends on the content of the page and the theme of the site.
How to fill in the description meta tag
Despite the fact that some decide to use the same advertising passage for all pages of the site, according to most experienced site builders, it is important to prescribe your own text for each page. Why? This affects the visual perception of the user. In addition, if the description is written effectively, it will attract more visitors to your site. One important thing to keep in mind is that the description should not be too long or too short - on average, at least 380 characters is desirable. And although, looking at the search results, you can see 200-300 characters, in fact, Google uses the entire passage that you wrote.
Thus, briefly and concisely, you should describe what the user will find on your site. In addition, this must be done in such a way that he wants to come to you. Let's look at some examples of advertising excerpt design.
Examples of description-texts
Meta tag description - how to fill? To answer this question, let's look at some examples. If you are the owner of a site on psychology, as a description you could write something like: "Search for a psychologist specialist, andalso tests, advice, family recommendations, and much more. "On the other hand, you can briefly describe the purpose of the site if it is clear to most visitors which educational institution or enterprise it is. It might look like this:" Moscow State University named after M. V.. Lomonosov".
If your site contains music or video content, then the description text should list what can be downloaded from your page. It may say: "Download movies and music for free in good quality" or "Free classics in modern processing - 128, 196, 320. Download for free."
When writing a description, you can take the most "juicy" part of the article (for those who are too lazy to write a separate unique text for an advertising passage). In any case, it is important that the user receives on your site the information that he expects to find and that you promise him. To learn how to correctly fill in the description meta tag, examples can be memorized or written out.
Automatic site generation systems
If you are building a site using the constructor, then the description meta tag for the site must be entered in the corresponding field in the editor. Along with the subheadings "h1", " title" and "keywords", there is a cell labeled "description". As in the case with other automatic site building systems, the description opencart meta tag must be entered in the field specially designated for this.
Misfilled description
Better not to use ad snippet generation systems that automatically work with the page. Why? It is unlikely that you will be interested in the text compiled by the machine, because most often such systems use the first few sentences of the page, and this is ineffective. The first paragraph does not always reflect the essence of the material that you offer.
How does the keywords meta tag differ from description
Unlike description, keywords are a list of basic words needed to characterize your page. However, keywords are also not the same as the key queries of search engine users - those words that are entered in the top search bar of Google or Yandex. True, today "Yandex" almost never uses these words when issuing search queries. "Google", as their representative said, does not pay attention to them at all. But the advertising excerpt description is much more important - it is seen by users and used by search robots. Therefore, special attention should be paid to key queries and the description meta tag. If you still want to specify keywords for the pages of your site, then in the html code of each of them you need to enter a meta tag:
meta name="keywords" CONTENT="enter keywords for our page".
As with the description tag, it is located in the "head" of the page.
Key queries of the Yandex search engine
It's good if your promotional piece inthere are some words that users enter into the search bar. To determine the statistics of entered Yandex queries, you need to go to the site: https://wordstat.yandex.ru/. You must register to use the service. After that, in the line at the top of the page, enter your service or product. Let's say your site is about history. Enter the word "history". And in the results we see two columns: "key query" and "number of impressions per month." For example, the words "history class" were searched for more than one and a half million times a month. Among the most frequently entered phrases, we can see: "online history", "horror history", "American history", "Russian history", "download history", "story 6" and "story 5". In addition, in Yandex Wordstat, you can select a region or locality for which statistical information will be displayed. This is very convenient, because in different regions and cities people may be interested in different products.
If you use the most popular search queries in the description-description, you can make your site appear on the first pages of search engines. To achieve this, you will have to work hard - this is the main goal of every website builder.
Formation of snippets
As we have already said, we are talking about the same description-text. Search engines Bing, Yahoo! and Google displays the snippet for the Internet user, which is specified indescription meta tag. But "Yandex" is acting a little differently. That is, what you write in the ad snippet tag will not be shown in the snippet area in the search results of a particular page. How to fix it? The text of this passage can be configured in the Yandex webmaster's office. However, there is information that we cannot influence, no matter how much we would like, for example, the number of stars of the hotel. To change some address data of an enterprise or organization, you need to leave a special request. In most other cases, you can customize your ad snippet yourself. There is such a significant difference in the issuance of Yandex search results. Why do you need to know? Again, repeat if we want to attract more visitors to our site.
What we learned
So, as we have seen, everyone can correctly fill in the meta description tag for the site. Examples of how to do this have been detailed in this article. In addition, you and I could find out what is the difference in filling out an advertising passage for Yandex and Google search engines. We learned what user keywords are for and how to select them, as well as the almost complete uselessness of keywords. Using all the tips in this article, you can achieve complete success, and with extra dexterity, your site may even rank in the top ten that users of the World Wide Web will see. Remember one thing: having promoted the site once, it is important to continue to improve it andfurther, so as not to lose the gained rating.
