How to quickly get into the TOP 10 in search results? Thousands of optimizers and hundreds of specialized website promotion firms are constantly struggling to solve this problem. But they will always lose to big corporations like Yandex and Google.
These companies are the masters of the game. Everyone else is just trying to guess, learn or calculate the rules of this game. What makes a website rank higher in search results? What mechanisms and algorithms are used by search engines? How to find out the main secrets of website ranking? How to promote your site to the first page of a search engine?
There are no clear answers to these questions. And they probably never will. Optimizers are getting angrier, and search engines are smarter and more flexible. What was guaranteed to bring results five years ago does not work today. What to do?
Analysis of leaders as a way to promote your own web resource
Want to be in the top ten sites? Study them! Analysis of competitor sites is the first step in building your successful promotion algorithm. Why is that?
- TOP 10 is always at hand. That is, if you want to know the competitors of the site, then it is very simple to do this. Enter yourrequest and immediately got the top ten.
- Ten sites always show their strengths. They just need to be seen.
- Success on the Internet is a dynamic state. Today the leaders are one, tomorrow they are different. That is, you can always see something new and very interesting.
Competitor sites are the best source of a huge amount of useful information. They will tell you all about their path to success. You just need to learn how to find the information you need, analyze it effectively and draw the right conclusions.
What is useful for promoting your site can be seen from competitors
All useful information for you on a competitor's website can be conditionally divided into three groups:
- Information that is immediately visible.
- Information that is not immediately visible, but can be found using special analysis tools.
- Information that will never be known.
What is visible on the site at once
The convenience of the site for the user immediately catches the eye. Almost all leading sites are very well thought out in terms of the psychology of perception. They have a clear and distinct structure, allowing the user to immediately find what he needs. And most importantly, what the user finds will be useful to him! No one likes useless and inconvenient sites - neither search engines nor people.
In promotion technologies there is such a thing as a site for people. It is characterized by the following:
- Good, user-friendly site structure.
- Easy and simple search for the information you need.
- All texts are well readable. They are not overloaded with key phrases that make abracadabra out of the text.
- All information is interesting to the user. It is specific and without superfluous water.
- On such a site, advertising does not stick out from all sides, but gently complements the content of the page.
- The design of the site does not cause irritation, but clearly fits into its content and attracts the user.
If you compare competitors' sites according to these criteria, you can get a sufficient number of useful and necessary things for yourself. All information for analysis will be directly on the monitor screen. All you need is patience and the desire to learn as much as possible. Your competitors have already done the rest for you. Thank them and get the best out of them.
By the way, sometimes you can find out the site traffic right on the main page of a competing site. If there is no counter there or it does not display the number of visitors, then this and other information hidden from a simple glance can be obtained using additional tools.
What can be seen on competitors' websites using special analysis tools
All modern search engines use their own powerful analysis algorithms when ranking sites in the SERP. They include components that are inherent in any site. The combination of these components, their qualitative and quantitative characteristics directly or indirectly affect the position in the search results.
When analyzing competitor sites, you will definitely come across the main list of components that determine the position of your and competing site:
- TIC for Yandex and PageRank for Google.
- Number of indexed site pages.
- Number of indexed images on the site.
- Number of external links to the site.
- Quality of external links. Their relevance.
- Number of internal links on the site.
- Links from blogs.
- Number of outgoing links from the pages of the site.
- Number of directories where the site is present. The quality of these directories.
- Unique content.
- Website traffic.
This is not an exhaustive list. But it is quite enough to understand the essence of what can be seen by analyzing the site of competitors using special tools.
How to analyze the site of competitors using special tools
All information about any site necessary for analysis can be found using specially designed programs or online services. It is very easy to do this. All that is needed for this is to know the name of the site, its domain name. The domain name is entered in a special line of the service, and that's it. After a while, you will get maximum information about the competitor.
For complete certainty, you can use two or three services. By comparing the received information, you will receive complete information about the portal of interest.
Whycollect information about competitor websites
If your goal is to promote your own Internet resource in the top ten search engine results, then by analyzing competitors' sites and finding out their strengths, you can always apply the information received to your own site for comparison. After that, you will already clearly understand what aspects of your project you will need to pay attention to.
For example, you can find out the traffic of a competitor's website. Let's say it will be in the region of 300-500 people per day. A maximum of 100 people visit your resource. So, you need to raise the popularity of your own resource. This is how a simple analysis of a competitor's website traffic can give you the starting point you need.
Thus, you can make a whole list of tasks for yourself that will need to be completed to increase the rating of the resource and promote it.
Useful tips for optimizing your own work
On the Internet, everything is developing very dynamically. Search engine algorithms are constantly being improved. What yesterday brought a guaranteed result, today may already fade into the background or third plan. How not to get confused?
- Start keeping statistics. Make a table of all available criteria for promotion and constantly supplement and monitor it. You will have a clearly localized starting point for your project. A constant analysis of competitors' websites will give you the direction of your movement.
- Explore allavailable information about how search engines work. Believe me, your competitors have mastered this topic as well as the developers of search algorithms have allowed them to do.
- Experiment. Find new methods and apply them on your own site. You can't stand still. Only in this way can you achieve success.
What you will definitely encounter on the way to promote your site
Comparison of competitors' sites and their analysis will sooner or later lead you to the conclusion that you will not be able to master the whole colossus of promotion and promotion of your site alone. You will need assistants - professional SEO-optimizers, good copywriters, content managers and other specialists.
In this case, the growth rate will directly depend on the size of your wallet. That is, the more money you have, the faster you will promote your resource. Believe me, your competitors use this very successfully, investing decent money in their development. So be ready for it.
Summarizing, we can say that the analysis of competing sites can always give a lot of useful information for promoting your own web resource. In principle, at the initial stage of promotion, this may be the only right decision. Look and do better - this is a very powerful principle. Use it.
