Now bloggers are experiencing a surge in popularity. Interest in television is cooling down due to severe censorship and restrictions, but people still have the desire to watch videos. The beauty segment on YouTube, along with the humorous one, is one of the most popular. Those who watch YouTube channels on this topic are unlikely to have at least briefly heard about Irene Vlady. Who is this and how did she distinguish herself as a person and blogger?
Irina Izotova
Irene Vlady is a pseudonym. Her real name is Irina Vladimirovna Izotova. She loved her father very much, whose name was Vladimir. The abbreviation from his name or her patronymic is part of her pseudonym - Vladi. Well, the name Irina was transformed into Irene for euphony.
Irina was born on February 18, 1979 in Uralsk, but today she lives in Moscow. A psychologist by education, but by profession she has not worked for a long time. From 2008 to 2015, she worked on the O2TV channel, in the video editing department. Now, most likely, she has completely devoted herself to blogging.
History of channel creation
The channel, which is called "Secrets of Irene Vladi", she has been running since 2011. At the end of 2017, it had just over 250,000 subscribers.subscribers. This, in principle, is a lot, but this is not the best result in her field. For example, such top beauty bloggers as Lizaonair, Koffkathecat and Elena864 have 500 thousand subscribers each. And beauty blogger Estonianna has 750,000 subscribers.
She decided to start her YouTube blog for one simple reason: working on television, she was very afraid of the camera. Standing face to face with her fear, she defeated him and now keeps herself in front of the camera easily and naturally. But now, judging by how much time he devotes to his blog, it has also become her main way to earn money. Strange as it may sound, but having so many subscribers, you can exist quite comfortably even in the realities of the capital.
Channel concept
Her channel is dedicated to the theme of preserving beauty and youth by natural means. On it, she promotes natural care and cosmetics that are not tested on animals. She purchases or reviews various cosmetics or detergents and gives detailed reviews on them. Irene Vlady is strongly against anti-aging injections and claims that her appearance is the result of natural care and professional facial massage.
If she has a unique experience in a slightly different area, Irene will definitely share it with subscribers. For a while, she becomes a travel blogger and reviews hotels and tourist spots. If she is faced with losing weight in her life, she will definitely share her secrets. Often in the video, topics about repairs and the purchase of goods forhouses. The theme of home comfort is also close to Irene. Gives advice on gender relations and the role of women in the family.
Irene Vladi has a special tenderness for oils. It was with this topic that she began her videos, and it is about oils that she knows the most. Irene believes that with the right oil, you can improve your mood, cure diseases, preserve youth and beauty.
Irene Vladi about youth
Because she herself is well into her 30s, all of her self-care is aimed at keeping her youthful. She advises which creams to use, how to apply them. He talks a lot about facial massage, but against the now popular face fitness. Facial massage Irene considers a full-fledged alternative to popular beauty injections. She herself has not yet used them and, as she says, does not plan to. In the video, Irina can be given about 30 years old, which in fact is not much less than her real age. But her girlish figure and grooming catches the eye.
Recently, she began to conduct paid seminars and webinars called "PRO youth", where she shares all the secrets of how to prolong youth.
Hair
Irene Vlady's special pride is her hair. A few years ago, she set out to grow he althy, thick locks down her back, and she succeeded. According to her, she followed the following principles:
- combed only with natural wood combs;
- didn't use silicone shampoos;
- made oil-based masks;
- combed about once a weekcombs, the rest of the time - fingers;
- shorn a minimum of tips, twisting them into flagella;
- did not treat hair with any thermal devices.
The most effective means she considers coconut oil for moisturizing and bay essential oil for hair growth. In fact, bay oil is laurel oil, but of a special variety. The recipe itself is very simple, the hardest part is finding the bay oil itself. A couple of hours before washing, apply the following mixture to dirty hair:
- 2-3 drops of bay oil;
- 30 ml base oil.
After applying, wrap the hair in a film, and wrap a towel on top. According to her, a new "undercoat" will soon begin to grow. Many who have tried this mask note a positive effect, but they focus on the fact that not everyone can tolerate the pungent smell of oil without nausea.
Beauty boxes
Irina's advice is popular, so she decided to launch her own box service. Such services came to Russia relatively recently. The essence of this service is that the buyer purchases an already assembled set of cosmetics and accessories. In such boxes you can find both full-size versions and trial ones. Irene usually puts the following items in her boxes:
- beauty bags;
- creams;
- honey;
- accessories for aromatic treatments;
- combs;
- hair care products;
- aromatic oils.
New boxes are released once a season. For example, in December you can buy a winter one. It itself is made in a winter design, and inside it there are tools that will come in handy in winter. There are themed boxes, such as lavender or coffee. Some boxed services retain the suspense of what's inside, but Irene Vlady's is not, and the contents can be viewed immediately on the site. You can do this, as well as purchase a box, in her Prokrasivosti online store, in the Beautybox section. In addition to beauty boxes, you can buy natural cosmetics there.
Nashiki
On her channel, Irene Vlady does not accept any criticism or discussion of her personal life. Any comment that she does not like immediately entails its removal, or even blocking the user who left it. Therefore, on Irene Vlady's YouTube channel, it is impossible to discuss her as a person, point out flaws in the video, or express a point of view opposite to her views.
It was for the purpose of discussing the above topics, but about another well-known blogger - Valeria Lukyanova, that the Baginya.org forum was created. Valeria called herself a goddess, hence the name of the forum. When Lukyanova found out about this forum, she was furious and called all the participants "insects" (spelling preserved). The forum participants were so amused by this mistake that they began to call themselves “insects”, or abbreviated as “nasiks”, the topic dedicated to the discussion being discussed is “ward”, and those being discussed themselves are “patients”. Now the forum has more than a hundred bloggers discussed in this vein.
Eat on it andtopic dedicated to Irene Vlady, and she is one of the most active. She annoys a lot of people. The main claims of the "Nashiks" to Irene Vlady:
- The channel is too commercial and the ads are veiled.
- Hypocrisy, behind a sweet smile hides a person who hates criticism in any form.
- A lot of lies. Regarding husband, apartment, advertising, etc.
- Inconsistent advice and contradicting herself.
- Exploits the image of a cute girl, although she is neither externally nor internally.
- Vocabulary.
- Love for naturalness is just an image. When she is not being filmed at presentations, she takes any cosmetics, even with silicones, and tells her relatives.
Those who watched her channel carefully will agree that most of the claims are justified. But whether they are a reason to hate and condemn a person, everyone decides for himself.
VKontakte groups, the so-called antiques, are a kind of forum. A similar group is also dedicated to Ira, and it is called "Anti Iren Vladi". Irina herself speaks very harshly about these groups, believing that such activities are disgusting and illegal.
Blog show
For some time, namely from May 2013 to December 2014, Irene was the host of her own program called "Blog Show". The episodes were broadcast on her native O2TV channel, after which they were posted on YouTube - the BlogShowIrenVladi channel. The concept of the show was as follows: Irene invites beauty bloggers and leads a conversation with them in the studio on the topic of beauty. Were on the showthe following top bloggers:
- MissBeautyrella.
- Lizaonair.
- Elena864.
- Estonianna.
- Naffy9999.
- Karina Barbie.
- Tanya Rybakova.
- Kate Clapp.
- Koffkathecat.
In addition to them, there were also YouTube bloggers of a smaller kind, such as Lipka1000, KateLi0n, Niveaaaaa1, Katerina Kazak, GaleineBlogPost, NionilaBronstein, TheKrasavishna.
Irene managed to cover almost all the beauty bloggers popular at the time of the show's creation, which puts her in a very favorable light as an organizer and presenter.
Suddenly new releases stopped without any explanation. All questions about the show remain unanswered. Apparently, all topics were discussed, and the transfer has become obsolete, or funding has stopped due to a low rating.
Private life
In her videos, Irene Vlady never showed her man or relatives, but often mentions her mother and husband. But many doubt the existence of a husband. There is a version that she never had a husband and he was invented so that she would not be tormented by questions why she is not yet married at 38.
But there is another version that the husband was, but they have not lived together for quite some time. The proposed spouse's name is Alexander Gennadievich Morozov. He is 6 years older than Irina, and they met back in 1997, while working at a bank. He was the chairman of the board of directors and the general director of the O2TV channel. This opinion is supported by thethe fact that one of her videos reviewing her room flashed a photo that looked like a photo of the spouses, her and a certain man. Curious viewers, having enlarged the freeze frame, identified him as the aforementioned Alexander Morozov. Ira herself did not make official statements about the identity of her husband, she simply put the audience before the fact: there is a husband, but I will not show him in the video.
