The world has become a huge consumption platform. Now the prospect of any company to achieve global fame is almost zero, especially when you consider the fact that brand promotion is by no means the cheapest pleasure. Before the world was overflowing with brands that managed to firmly fill all the niches in the economy, there was also the famous iPhone logo, which is a bitten apple.
If you remember the beginning of the career path of Steve Jobs, you can only admire his perseverance on the way to his goal - to conquer the whole world with his creation. The iPhone logo has left the world of specialists and has become widely known among ordinary users of modern technology. Its creation can be called a modern legend.
Bitten apple - iPhone logo
It is no coincidence that this Apple symbol has become one of the most famous in the world. The reasons why it happened soactually a lot. The first reason, of course, is the promotion of the company, the second is the recognition of the logo. An indirect reason why the iPhone logo could achieve such fame is one old, but inferior to any criticism, theory that the logo should not only be well remembered visually, it must be easily recreated graphically, that is, depicted on anything with the help of any means without any effort and time. The following car logos can be summed up under this theory: Volkswagen, Opel, Mercedes and the like. Therefore, a bitten apple became a good example of the effect of such a method.
The logo itself appeared a little earlier than the company. It so happened due to the fact that the creators initially wanted to beat the world-famous legend about Newton's apple, which allegedly led the scientist to the ingenious discovery of the law of universal gravitation. The idea, of course, was original, but the proposed logo turned out to be too cumbersome and difficult to read.
1976 - appearance
The iPhone's bitten-apple logo was designed specifically for the company by advertising agency spokesman Regis McKenna. As the legend goes (and numerous speculations arise here), Rob Yanov, the art director of this agency, bought apples in a supermarket and began to do something like an experiment: he cut the apples and arranged them in orderly rows, in general, he carried out various “apple operations”. As a result, quite unexpectedly, he stopped atbitten apple. Who bit him and why?
There are two theories about this. According to the first, the bite makes the apple "real" and does not give it the outline of other fruits. The second seems more logical - it is based on the fact that the English words "byte" and "bite" sound similar, which creates a kind of pun ("byte" - "bite").
A certain preacher saw in a bitten apple the seduction of Adam through Eve. This funny man even wrote a whole treatise in which the devilish origin of the "unclean" Apple is laid out on the shelves.
Word is that Jobs, tired of waiting for Rob to design a logo, just took a bite of an apple and said that if he doesn't come up with something worthwhile soon, they will take a bite apple as a logo. However, this version is more like a baseless rumor, Rob himself never mentioned such a story.
Interesting facts
Notable is the fact that the first apple was rainbow colored. Thus, another theory arose, according to which a bitten apple carried a deep meaning. Allegedly, this was an allusion to the suicide case of Alan Turing, a scientist who made a powerful breakthrough in the field of computing and computer science. According to the stories about him, he was gay, and ate an apple, after stuffing it with poison, in order to leave the mortal world in which he was subjected to incessant humiliation.
In fact, it was Turing who contributed to the quick solution of the Enigma cipher machine, which the Germans used duringSecond World War. But at the end of the war, when everyone around learned about Alan's unconventional sexual orientation, the technician faced a dilemma - forced chemical castration or almost life imprisonment. Wanting to fully engage in science, the brave scientist decided on the first option, but he could not withstand the effect of the operation performed on him - his appearance changed completely, he did not recognize himself in the mirror. In general, this transformation influenced Alan's decision to commit suicide. However, his mother insisted that it was an accident, saying that in no way her son had suicidal tendencies, his experiments with various poisons were to blame.
To smithereens
In fact, the "homo-apple" theory does not stand up to scrutiny. The thing is that the rainbow became officially recognized as the logo of sexual minorities much later. It wasn't until 1979 that they officially began using the rainbow, three years after the introduction of the apple logo.
Jobs was very insistent on the rainbow apple logo, according to Rob's memoirs, as in his understanding it was a symbol of mutual understanding and tolerance. It is known that Jobs was a hippie in his youth, which is why he chose a logo to match his thinking.
There is another version: the "color kaleidoscope" of an apple was used to show the fact that Apple technology is capable of working with color. This was new in the years described.
The most plausible version seems that the company abandoned the rainbow coloration in 1998, due to the factthat this symbol has firmly moved into the ranks of sexual minorities. And the company did not want to get involved in the propaganda of any views, they only wanted to release gadgets useful to any society.
Sly Steve
Through the use of a color logo, which was rare in those days, the public noticed the drive to get ahead and gave the fledgling company a chance to exist. By the way, it was thanks to the diligence of Steve Jobs, who insinuated himself into the trust of Regis McKenna's agency, that the brand developed. For the logo and its promotion, poor, all agreeing Rob never received a single cent.
It's in the details
It was the attention to detail in the design that attracted new customers. For example, given the latest developments in the field of technical breakthrough of modern mobile devices, it can be noted that the iPhone 5S logo is made in the form of a luminous apple thanks to the airbrush technique.
Undoubtedly, not so much the technical characteristics as the aesthetics of the execution of fashionable devices attracts modern youth, greedy for everything bright and shiny. The iPhone 6 logo is also distinguished by wisdom - it is made of liquid metal. This approach, however, also speaks of the practicality of these devices, because in this way the logo will be more difficult to scratch and make it look unsightly.
Design has advanced so much that now they even produce numerous iPhone cases with the logo. Although, if you take a quick look at the counters with accessories for phones, you can immediately identify the sales leader. It is Applemanaged to so strongly instill in the minds of people the apparent superiority of this brand over others that the competition in the market is practically zero - yes, Chinese cheap phones are becoming popular, but no one has surpassed the iPhone yet. For better or worse, progress is being made, and who knows what logo the city's tabloids will be covering tomorrow.
