The advertising banner is made in the form of a canvas with information displayed on both sides, and is placed above the roadway with the help of a structure based on cables.
This type of advertising allows you to inform about the appearance of new products, various promotions and events that have a limited duration, such as sales, opening of outlets, concerts. It can be used to indicate the location of an object, for congratulations on memorable events and holidays.
The secret of efficiency
Advertising banners, photos of which are presented in the article, are designed for the attention of pedestrians, drivers of vehicles, passengers and ordinary car owners. The location above the road provides greater perception, and therefore efficiency. Given a significant flow of cars, it is possible to reach a large audience and receive many views of an advertising message that is printed on both sides of the structure. A concise format ensures greater attention and memorization of the information presented. Due to the frequent replacement of banners, there is no addiction effect and there is no irritation in the audience from annoying advertising. Can be used for single and multiple event announcements.
Varieties
The most commonly used materials for making silk and cotton. For the latter option, the screen printing method is used. With it, the borders of the image from the layout are printed in full size, cut out and act as stencils for a fabric, pre-stitched design. After that, the information contained is outlined. Among the shortcomings, it is worth noting the lack of photographs and color transitions, since the layout contains only distinct outlines. The period of operation of the cotton version is no more than 10 days.
Silky promotional banner designed to last longer. It has a high resistance to various precipitation and exposure to sunlight, while the guaranteed period of its operation is 30 days. Production is carried out by means of thermal printing: the required image with a full color gamut is transferred to a special transfer coating, which is printed on the canvas using a roller press. To reduce the degree of translucency, a white fabric is used, located between the outer sides of the structure. The main advantages are the ability to use bright photographs and a longapplication.
Features
Advertising banner has a small space for placing information and a limited location, therefore, to improve perception, the most important data should be present in the form of one or two lines. Large print is used to emphasize the main body of the message, which must be visible from a distance in all weather conditions and be legible. As practice shows, bright letters in combination with a contrasting, but uniform background are the best combination.
It is not always rational to place small logos of companies and sponsors, as they can merge with each other. To improve perception, light devices and overhead parts are also used, which also increases visibility at night. The use of such elements is permitted at the legislative level.
Who uses
Production of promotional banners is most in demand among the owners of shopping centers and large stores, organizers of various events. Also on such structures you can find information about services and discounts in the field of finance, insurance and real estate.
In other words, this type of advertising is the best option for notification of various promotions and for promoting company services.
Installation
Installation of stretch marks requires a special license for the implementation of these works, so it is performed onlyauthorized companies. Advertising banners, stretch marks are fixed on independent supports using cable elements. Attachment to nearby buildings is also possible. The number of supports varies depending on the width of the road.
Flaws
Despite the many advantages, there were some drawbacks, among which it should be noted the inconvenient format that the advertising banner has. This type of advertising is limited in the possibility of implementing design ideas. Another disadvantage is the lack of backlighting, although this problem is solved with the help of overhead lighting elements. Careful design of the stretch and proper positioning allow for a high level of effectiveness.
Advertising Stretching: Increasing Efficiency
Getting the maximum return is possible in several ways, the location of advertising is of particular importance. The cost of placing banners and the effectiveness of advertising depends on it. Do not forget also about the number of other elements in the leased area and the speed of passenger traffic. As for the effectiveness of the location without taking into account the target consumer, the most relevant today are the highways. This is facilitated by the constant increase in the number of cars, and, accordingly, the congestion of the tracks.
