For novice webmasters and SEOs, it is very important to know what rankings rearrange. What is it and how to use it - read in this article.
Ranking is …
This term, despite its complexity, refers to one of the most elementary things when optimizing a site, namely, building its hierarchy in search engines under the influence of user requests. Not quite clear? Then we will answer in simple words the question of ranking - what is it. This term means that the content of the web resource matches the request of a particular user and the placement of search results in higher positions.
That is why it is so important for a webmaster to rank indicators that will increase resource traffic and, consequently, increase earnings from the site.
Ranking factors
The main ranking indicators in search engines such as Yandex and Google include internal and external factors. The first are:
- Text ranking. That is, how much the text of the resource corresponds to the user's request.
- Content quality. Hereincludes the literacy of the text, its naturalness and uniqueness. With literacy and uniqueness, everything is clear - we write according to the rules of the Russian language and try not to copy materials already posted on the Web. What about naturalness? This refers to the use of words in the text. That is, the search engine calculates the number of occurrences of a particular word/phrase and compares it with the average value in the document database. Thus, the text is checked for "spam" with keywords. If the site contains profanity or adult content, then the search engine can even impose a filter on the resource.
- Site properties. This parameter is understood as the age of the resource, the format of the document, the presence of keywords in the title, the quality of the domain zone. The age of a site is the number of days or years since it was included in the search engine index and the age of the web page being evaluated. For ranking, this is a very important factor. So, for example, for some requests, Yandex blocks the resource from appearing in search results if its age is less than a year. In the Google system, there is a "sandbox" for these purposes. According to the statements of professional SEOs, the resource begins to rank well only after 3 years of "life".
For better website promotion it is recommended to use html type documents. They rank much better than other formats. If there are keywords in the title of the document and its URL, then the search engine can apply a filter to the resource. The quality of the domain zone also affects the ranking. What's this? This is the place whereyour site is registered. If it is placed in a spammed or low-trust zone, then you should not count on high positions in the SERPs.
External ranking factors
- Static factors. They do not depend on what query the search engine should determine the relevance of the document. These include page rank, TCI, etc.
- Dynamic factors. These include the relevance of the link text to the user's query.
Conclusions
Each search engine uses its own ranking method. An example of how search engines do this can be found directly on the main pages of such sites. Companies such as Yandex and Google are themselves interested in highlighting some of the features of the functioning of their robots, as this directly affects the quality of search results and, consequently, the level of user satisfaction.
The very topic of optimizing Internet resources for search engines is quite complex and extensive, so we hope that we could at least answer the question of what ranking is.
