In the Russian market, and not only (also in Belarus, Kazakhstan, Ukraine, Armenia), the Edosha chain hypermarket of products is developing. Feedback from grateful customers of this company is not uncommon on the Internet. Meanwhile, her age is only 2 years old. Nevertheless, the Internet resource "Edoshi" attracts buyers with the same intensity as the well-known "network bison" (working on the Russian market for 20 years). What is the secret of such success? Probably in management, he is purely Russian.
By the way, unlike many network companies in Moscow, Edosha was deployed. St. Petersburg, Moskovskaya metro station, Naberezhnaya Obvodny Kanal street, houses 134–138 (even numbers), building 425, letter A, room 121 H, office. No. 197 is the legal address of its central office.
Company President
Vladimir Soloshenko is not a novice in business, he had a diamond level as a networker and experience in organizing joint-stock companies. He is professional, sociable, well versed in the nuances of MLM. He managed to say his individual word in the network business: he created a powerful project in Russia, which becameinternational - a chain of stores "Edosha", based on food products with a reasonable shelf life.
Edoshi Development Dynamics
In fact, his offspring is a hybrid of an effective wholesale and retail trading company with an "engine" installed in it - MLM. Management is organizationally thought out: the composition of sets is adjusted and sales are forecasted (by the number of partners and their average increase), inventory is clearly monitored. If an expanded regional representation wants to open a store or a profitable food production, the position of the central office is traditionally affirmative: please (why not help serious people?). In addition, the center will lend a shoulder to such partners, taking on half of the capital costs. As you can see, the project “Edosha” is economically justified creatively and competently.
Wordstat statistics reviews about this project are unambiguous and concise: the fastest growing project on the Russian market. If in December 2013, 75,000 people a day went to the site of the Edoshi direct sales company, then in April 2014 - already 120,000 people. And this is already the level of Amway, Avon, Faberlic, Oriflame.
Product basis of a direct selling company
The main bet in this business is made by the founders on the real product - food. Those. for goods with inelastic demand (all people are food consumers every day). Moreover, a strict requirement was immediately put forward to suppliers: only high-quality products. Thus, through fundamentaldocumentation already provides for the achievement of competitive advantages. There is only one criterion: only the highest quality, the most bought according to the criterion “I would buy it myself”. In addition, in any city there are quite a lot of personnel for such a business, who know the market and the situation. What gives such people "Edosha"?
Reviews of existing traditional traders who felt professional competition from the partners of the company in question, indicate the possibility of self-realization!
Structure development
This Internet hypermarket "Edosha" (which distinguishes it from other direct selling companies) is not strictly tied to the branded products of certain companies that promote themselves in the market. His speci alty is, in principle, good quality products. This is an extremely flexible, and therefore a promising approach, voiced in the film of the great Gaidai (“Look wider at questions, but softer at people”). Competitors understand the promise of such views and shout in panic: “Edosha is a divorce!” (we have tested a method of black PR).
Why are they so nervous? But because the regional offices of the hypermarket in question got a universal tool in their hands (they want to work locally with the wholesalers available there - please, there is an opportunity to develop the production of semi-finished products locally - please). By the way, such a case is already turning into a significant "production sector" of the hypermarket. The production workers from Yedoshi also find themselves in a centralized structure, and it is easier for them to cope withsupervisory authorities, since lawyers from the company's central office will lend a hand on certain issues. Such a meaningful business is another reason for competitors to shout: “Edosha is a scam!”
It is worth emphasizing separately, in order to promptly respond to the constructive proposals of business people in the field, the central office of Yedoshi not only gives them its proprietary shell and software, but also helps to make capital investments. Therefore, think for yourself, "Edosha" - a divorce or not.
Trade network
Edosha does not function as a single trade on the Internet (this will be discussed below). We have already mentioned its production divisions. First, let's talk about how stores sprout like seeds from MLM under the wing of this company.
A slender algorithm works. First, the proper volume of partner registration is formed in the region (under the pressure of the MLM engine). Partners organize a stable turnover by regularly purchasing standard branded sets (see table 2 for their contents). Upon reaching a monthly turnover of 0.5 million rubles, the Edosha trading network is replenished with a new company store. A constituent meeting of shareholders is convened to form a CJSC, documents are drawn up, and registration is carried out. Doesn't that look logical?
Partners "in the field" receive appropriate documentary permission for such a step. First, and this is natural, a store was founded in the region of the central office - in St. Petersburg (this is a fundamental structural moment.) The first regional store from the company was opened in Nizhny Novgorod. By the way,Dear readers, you yourself can easily find Vladimir Soloshenko's speech on this subject on the Internet. Further, taking advantage of favorable conditions, company stores were opened in various regions. (see table 1)
City of location |
Edosha stores - addresses |
| Bryansk | Bezhitskaya street, house 7 |
| Vladivostok | Chasovitina street, 17 A |
| Volga | Mira street, 53 w |
| Vologda | M altseva street, 52 |
| Ivanovo | Kukonkovykh street, 89 A |
| Izhevsk | Udmurtskaya street, house 214 |
| Kazan | Gafuri street, building 50 |
| Kirov | Gerzen street, 44 A |
| Krasnodar | 86 Dostoevsky street (working in test mode) |
| Nizhny Novgorod | Kultury street, building 112 |
| Novosibirsk | Pisareva street, 60 (test mode) |
| Omsk | Yeniseiskaya street, building 1 |
| Eagle | Komsomolskaya street, house 269 |
| Priozersk | Privokzalnaya street, building 5 |
| Samara | Revolutionary street, house 155 |
| St. Petersburg | Tipanova street, building 19 |
| Syktyvkar | Pervomayskaya street, house 25 |
| Cherkessk | 321 Oktyabrskaya Street |
| Yaroslavl | Leningradsky Avenue, 52 G |
Let's add that the Edosha retail chain is growing dynamically. This year, replenishment is planned at the expense of stores in the republics and CIS countries: Belarus, Ukraine, Kazakhstan, Armenia.
Internet sector company
And yet, the company serves a larger territory of Russia in the regions both as an online store for the delivery of groceries and industrial goods, and as high-quality cooking, delivering home-made cooked food to the office or to the customer's home.
Edosha offers a wide range of products. The online store serves consumers (we are talking about "simple" buyers of the company's goods, that is, those who do not build its business) who have purchased a branded plastic card. Its price is 50 rubles. You can order goods directly on the website or by calling the regional representative office. Your order is expected from 10:00 am to 11:00 pm. The order is delivered quickly enough - from 40 minutes to an hour and a half. This is used by many offices, organizing with the help of"Eat" your food. Delivery of orders over 700 rubles is free of charge. St. Petersburg also has a system of discounts for delivery within the ring road.
Who prefers to "lazy buy" by simply opening the Edosha website on their PC? An online store is beneficial for business people; mothers "attached" to young children; pensioners who find it physically difficult to make purchases in person; people who feel a lack of time.
Newcomer Partner
A new partner of the company buys a card from the sponsor for 100 rubles and fills out the registration sheet handed over by him (which is used by the Edosha company when recruiting). Registration consists in fixing partner information (full name, passport, address, registration sheet number) in the information base of the company's website in conjunction with the sponsor's registration number.
Thus, according to the considered new client, the site takes into account the levels according to “its branch” (the new partner of the company is the first level, the sponsor is the second level). At the same time, the recruit must immediately make a purchase for 3,500 rubles.
After registering and becoming a partner, this recruit can then attract other (new) partners to the company. That is, a metamorphosis takes place: from a beginner to a sponsor. The more actively he will attract, the higher his level will be. This is how the Edosha network is formed.
In such activities, the partner of the company should focus not on the "mechanical" purchase - the sale of sets, being content with only a retail margin, but, in fact, on MLM. That is, in the latter case,targeted sales of cards to partners and efforts to maintain the existing multi-level network.
Bonus profit
What motivation is taken into account in this? Each level of the constructed branch receives bonus profit from the purchase of their sets and goods purchased by the partners of the company attracted by them. According to the company's rules, a fully formed branch has seven levels under it.
A person's bonus profit depends on what level they are at. The first level gets 1%, the second - 2%, etc… the seventh - 7%. To become the head of a branch, or, in corporate slang, “close the director”, you need a branch of 142 people. In it, 28% of the cost of all goods purchased by the branch is subject to distribution. Good profitability laid down by the system!
Higher levels of MLM career "Edoshi"
Having reached the rank of director, the Edosha partner increases his bonus income by one position, i.e. he gets 2% of the purchase amount from the top level, and 7% from the first level. In total, he receives an income of 35%.
It should be recognized right away - not everyone succeeds. However, you will agree that this is a good incentive. The director, having reached his status (by one branch), "increases the branches" more. In addition, they "grow in depth." Representatives of the “underneath” level themselves build up the “seven-story pyramid” and thus become directors. What kind of motivation is provided for the “advanced director”? He, having "grown" two directors in this way, becomes a "silver director", three - "gold", four -"sapphire", five - "emerald", six - "diamond". The bonus yield of senior directors consists of 2% of the turnover of lower directors, as well as 1% of the entire downstream structure. In addition, directors receive a one-time bonus for the achieved status: from 60,000 rubles for the “silver” status to 180,000 rubles for the “diamond” one.
MLM Starting Point - Product Bundles
Directorship is the festive side of the company. And everyday is a set of products. We will talk about them. This network company recruits partners by registering them and providing the opportunity for centralized accounting, receiving funds.
Specificity - selling food products simplifies business: buyers do not need any presentations, only quality goods are needed. The price for it is set by representative offices of the Edosha hypermarket that are competitive for this region. Customer reviews, regional sales practices - all these factors are taken into account. The accrued trading allowance, as the MLM operates, forms both profit from the sale and bonuses distributed according to the pyramid principle.
The system of so-called "ready-made sets" is calibrated to a single price for the current 11 sets: 3000 rubles. for a set of products plus 300 rubles. - for delivery. You can see the approximate composition of the kits from the Edosha direct sales company as of May 10, 2014 in Table 2. Each product is of known high quality. As we add a comment to the table, wepresented to your attention for reduction the sets of "Edoshi" in a somewhat simplified form, reducing some generic products (for example, cereals) to one entry "cereals are different".
Sets valid on 2014-10-05 |
Edosha products |
| Quick Start (Set 1) | Plastic card "Edosha" (40); registration sheet (40); advertising booklet (2); advertising calendar (40); flyers (200). |
| Opening Soon (Set 2) | Plastic card "Edosha" (35); registration sheet (35); advertising booklet (2); advertising calendar (35); advertising leaflets (200); leaflets advertising "New store" (100); flyers advertising "New Year" (100); flyers for Women's Day (100). |
| Clean Business (Set 3) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet (1); advertising calendar (20); advertising leaflets (100); different paper napkins (5); cotton buds AMRA (200); liquid soap SAFEGUARD (1); toothbrush ORAL_B (1); toothpaste Blend-a-med different (2); soap SAFEGUARD and CAMAY (2 different each); paper towels (1); toilet paper (3); powder ARIEL machine (1); liquid FAIRY for washing dishes (2); PROPER liquid for surface (one); cleaning powder "Pemoksol" (1); kitchen sponges (10). |
| Delicious business (set 4) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet "Company Edosha" (1); advertising calendar (20); advertising leaflets (100); canned food (ham, olives, olives, peas, corn, pork tongues, cod liver, sprats, pineapples, apricots - 1 can each); packaging (black tea, green tea, ketchup, pomelo, large raisins, medium raisins, walnuts, pistachios, dried apricots, seeds, cocoa, coffee - 1 package each), granulated sugar (1800 g). |
| Useful business (Set 5) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet (1); advertising calendar (20); advertising leaflets (100); different croissants (3 packs); different beans (2 cans); peas, corn, black tea, various pasta (4); different flakes (4); different cereals (7); packages (nuts, raisins, dried apricots, pomelo - 1 pc.); sugar 1800 |
| Simple Business (Set 6) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet (1); advertising calendar "Company Edosha" (20); advertising leaflets (100); canned food (mackerel, pink salmon, sprats, green olives, black olives, green peas - 1 can each); caramel different 3 pack.; flour 2 kg; sunflower oil 2 bottles; different toilet paper - 2 pcs.; napkins (1); packages (packaged cookies, chocolate cookies, cereals - 1 package each); different chocolate bar - 2 pcs.; different cereals - 6; coffee, s alt, different pasta - 5; granulated sugar 1800 |
| Fish business (set 9) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet (1); advertising calendar (20); advertising leaflets (100); canned food (2 pieces each - pink salmon, mackerel, sardinella, cod liver, sprats, tuna-butter, tuna-juice, saury); sardine - 1 can; sunflower oil -1 bottle; corn oil 1 bottle; different cereals - 4; different pasta - 5; iodized s alt - 5; granulated sugar - 1800 |
| Family Business (Set No. 10) | Plastic card "Edosha Hypermarket" (20); registration sheet (20); advertising booklet (1); advertising calendar (20); leaflets advertising (100); liquid FAIRY different for utensils (2); shampoo GARNIER (1); cream-soap "FALCON" (1); shower gel "FALCON" - (1); paper handkerchiefs (10); toothpaste Blend-a-med (1); soap SAFEGUARD miscellaneous (2); different women's pads (2); kitchen sponges (1); different paper napkins (5); different toothpaste (2); toothbrush ORAL_B (1); cotton pads (1); powder DOSIA machine (1). |
| Home Universal (Set 11) | Miscellaneous cookies (2); waffles (1); sweets (3); tea (1); coffee (1); sugar 900 g; different pasta (5); different cereals (5); canned food (s alted cucumbers, beans, peas, corn, ham, pork tongues, pork, beef, pink salmon, sprats, cod liver - 1 can each); sunflower oil (1); iodized s alt (1); different paper napkins (2); handkerchiefs (1); Blend-a-med toothpaste (1); washing liquid PROPER (1); liquid FAIRY for dishes (1); kitchen sponges (1); cotton pads (1); cotton buds (1); napkins different(2); soap different (4); toilet paper (1); paper towels (1). |
| Homemade meat (set 12) | Cereals different (10); different pasta (3); granulated sugar 900 g; sunflower oil (1); canned food (pitted olives, mushrooms, corn, peas, ketchup, pork tongues - 1 can each); canned food (olives with a bone, stewed ham, pork ham, beef; goose meat, duck meat, turkey meat, stewed pork - 2 cans each; canned food (stewed beef, stewed pork - 3 each); oatmeal (1 pack.) |
| Sweet business (set 8) | Plastic card "Edosha" (20); registration sheet (20); advertising booklet (1); advertising calendar (20); advertising leaflets (100); granulated sugar (2000 g); different coffee (3); different tea (2); different chocolate sweets (8); waffle cake (1); dessert (1); Sugar Nursery Cookies (1). |
Conclusion
There is no doubt that Edosha LLC demonstrates significant development potential. However, activities in the field of MLM require specific professional skills. Not everyone succeeds. Therefore, you should not pay attention to the grumbling in the reviews of the losers who claim that the level of the director is practically impossible. After all, the practice of a growing network suggests otherwise.
This direct selling company has a bright future due to its philosophy of flexible product orientation and rejection of dogmas in the design of the company structure.
