"Yandex. Market" is a service that helps sell products to marketplaces located on the Internet. This is the meeting point between the buyer and the seller. Here people choose suitable products, compare prices of different online stores, read customer reviews. This resource is beneficial to every owner of an online store. You can set up Yandex. Market yourself or involve professionals for this purpose who will do everything quickly and efficiently.
About service
"Yandex. Market" is a platform where buyers find the goods they need and purchase them directly from the seller. Here, online stores for a certain cost lay out their products. Placing offers in this system is akin to advertising, because millions of people see the trading platform.
There are more than 2.5 thousand product categories on Yandex. Market. There are about 20 thousand online stores, including not only Russian, but also foreign ones. About 20 million users visit this resource per month. Yandex. Market is like an auction. The higher the store bids per click, the higher the position in product categories.
In order to sell products on this service, you need to set up Yandex. Market. How to do it, and will be discussed in the article.
Advantages and disadvantages of the service
Setting up a store in Yandex. Market does not require special skills, and anyone can handle it. What is it about this service? And why do all the owners of online stores strive to get there? The answer to these questions is simple. This site is visited by about 20 million people a month. This alone attracts sellers from all over the world. The aforementioned resource also has the following advantages:
- has a wide variety of product categories - about 2.5 thousand;
- inspires confidence among customers;
- has extensive settings;
- controls the quality of trading platforms;
- does not charge for non-targeted clicks;
- provides detailed statistics to track profits and improve your market position;
- if the store owner has not only an online trading platform, but also points of sale in cities, then all of them will be reflected on the map.
Unfortunately, "Yandex. Market" has not onlyadvantages, but also disadvantages. These store owners include strict moderation. Before accepting the store, the moderators make a trial order and call. Check how quickly the resource responds to the client's request. The faster the application is processed, the higher the rating of the trading platform. Such experiments negatively affect the profit of the online store. This may result in lower clicks and orders.
A little about site requirements
Before you start setting up Yandex. Market, you need to make sure that the store:
- Performs retail sales.
- Complies with the laws of the Russian Federation. The sale of goods and delivery must be carried out in accordance with the regulations adopted in Russia.
- Only sells new items.
- Places orders in accordance with the requirements put forward by Yandex. Market.
- Stably working. It should be free of pop-ups, viruses and banners that prevent the customer from making a purchase.
- Provided full information about the legal entity. The name of the organization, phone number, address, PSRN is indicated. If the trading platform belongs to an individual entrepreneur, then the data of the entrepreneur and OGRNIP are reflected on the site.
- Detailed payment methods and shipping methods.
- Highlighted for each product a separate page with an image, a detailed description, price and information about its availability.
- Equipped with an order form for each item. The user should be able to add the product to the cart. There should be a "buy" or "order" button.
- Provided prices in Yandex. Market that match those presented on the site.
- Takes orders by phone. The waiting time should be no more than 1.5 minutes. If auto-informing takes place, then waiting for a response should not last more than 10 minutes.
- After placing an order within an hour will be able to confirm the purchase.
Main stages of product placement
Each owner has six attempts to add an online store to Yandex. Market. Therefore, before setting up, you need to prepare the site. Placement of goods takes place in several stages:
- registration in the system;
- indicating the necessary legal information;
- make all necessary settings;
- moderation;
- payment for accommodation.
If you fail to add the site yourself, then special agencies and technology partners can provide assistance in setting up Yandex. Market. Their contact details are posted on Yandex.
Register
Quick setup of "Yandex. Market" begins with registration in your personal account. Next, the person who registers the store must go to the "Partner. Yandex. Market" page, enter a login and password. In addition to these data, you should fill in the "General Information" block, which includes the following fields:
- country;
- city;
- store name;
- marketplace website;
- store employee name;
- name of representative;
- electronicmail;
- phone.
After filling out this form, go to the main settings.
Making settings
And now about how to add all the information about the store to the Yandex. Market settings. After the registration procedure, the "Connection" page will appear, which will consist of three items:
- Legal information. The information here must match what is presented on the website.
- Price lists. They will need to be downloaded.
- Delivery methods. You should indicate how the goods will reach the buyer.
Adding legal data is usually not too much of a problem. With the addition of a price list, store owners will have to tinker. This file must meet Yandex. Market requirements and have the following formats:
- YML (Yandex Market Language). The format was developed by Yandex specialists according to the XML standard. It is considered to have more advantages than other formats, but it is more difficult to master.
- CSV (text format). Here, each line of the file must correspond to a line in the spreadsheet.
- Excel. It is performed according to a specific template, which is downloaded on the Yandex website. Products are added to this template.
The sheet with prices and a list of goods can be downloaded from the CMS, compiled manually or prepared using special programs.
Price list can be:
- download in your Yandex account;
- download from Microsoft Excel, while the computer must haveWindows 7 or 10 operating system installed;
- place on the site, while the Yandex. Market robot will systematically download the file from the link specified in your account.
After the price list is uploaded, delivery is set up in Yandex. Market. In this paragraph, indicate the region of delivery, addresses of pickup points, the schedule of the courier service.
After completing all the specified items, the store is sent for moderation. After passing it, the trading platform will appear in the system, and the buyer will be able to order any product without any problems. Setting "Yandex. Market" at this stage can be considered completed.
Moderation
Setting up "Yandex. Market" may be useless if the online store does not pass moderation. To send the trading platform for review on the "Connection" page, you need to use the "Submit for moderation" button.
Moderators check how the resource meets all the requirements. If in doubt, Yandex. Market employees suspend the check for 10 days and request all necessary documents from the store owner. Without suspension, two days later, an email notification arrives. It contains the result of the check, a list of errors and recommendations for their elimination. The list of errors can also be found in your personal account, it will be reflected on the "Checks" page and is designated as "Error Reportquality.”
After correcting errors, the store is sent for re-moderation. Each owner has six attempts to pass this verification system. Therefore, setting up a store in Yandex. Market should be taken with all responsibility.
Payment for accommodation
In order for the store to start appearing in the Yandex. Market system, you need to top up your account. Mutual settlement takes place according to the following system:
- The trading platform replenishes the balance by a certain amount every month.
- The system calculates daily the number of clicks on products presented in the store. For each click, the marketplace owner pays a certain cost.
- The total amount for clicks is charged daily.
Calculations are made in arbitrary units. For Russian partners, 1 conventional unit is equal to 30 rubles, for foreign partners - 0.41 dollars.
When a store will not be added to Yandex. Market
The Yandex. Market setting for an online store can be considered correct if the store successfully passes moderation. This service will not publish the goods if all the necessary documents are not provided, and the points of sale that are displayed in the personal account have not been verified.
"Yandex. Market" will not cooperate with the trading platform if:
- she sells fakes;
- the store offers used products to users;
- outlet sells prohibited services and goods;
- online store has no retailsales;
- the presented service exactly duplicates the other one;
- advertising posted on the site does not meet the requirements of this resource.
In all other cases, each store will be able to successfully pass moderation and significantly increase their sales.
Adding from Bitrix
If the trading platform is based on the Bitrix CSM, setting up Yandex. Market will be simplified. After all, it already provides for uploading data to this resource, and the system automatically generates a price list file in YML format.
To create a permanent automatic upload from Bitrix to Yandex. Market, you need to create a profile. It indicates the type of infoblock. Fill in the information block itself. Enter product categories. In the settings there is a restriction on the availability of goods. This function is needed when the product is in limited quantity in stock. After filling in all the required fields, click on the "save to file" button and give the file a specific name. After that, it is sent to Yandex. Market. Data for uploading from Bitrix is located at /bitrix/php_interface/include/catalog_export/.
Reviews about "Yandex. Market"
Reviews from store owners say that a lot of buyers place orders through Yandex. Market. On the one hand, they consider it convenient and profitable. On the other hand, the client does not see the entire range of goods, cannot get acquainted with the promotions and profitable offers of the store. In their opinion, buying from Yandex. Market is only good for one product. If the buyer needs several items, even if theyare in the same category, it is inconvenient to use them. Users in this case have to place an order at different stores or in a search engine, look for the resource they like, go there, and place an order already in the store.
Reviews of the owners say that from time to time Yandex. Market changes the rules for placing goods, tightens the requirements. Because of this, some of the online stores left this site.
The opinions of buyers about this resource are different. Some were completely satisfied with the purchase through Yandex. Market. In their opinion, the order was placed quickly, the goods were delivered on time, there were no delays.
Another part of customers say that their reviews are not published and are constantly rejected. In their opinion, it is difficult to find a suitable product in this system: there are many offers, but there is no good search filter. They note that this resource often rejects negative reviews about stores, publishing only positive ones. Some buyers write that they often bought low-quality goods through Yandex. Market. To purchase the store's products, they advise you to go directly to its website, look at it, read reviews about it, and only then buy something.
