Today the iPhone is the best-selling mobile phone in the world. They probably know about it in most countries, and most importantly, they don’t just talk about the phone, but they really want to buy it. People even equate iPhone owners with people who have achieved success in life. It is believed that anyone who can afford such an expensive device has some special status. Of course, such popularity and high price allow Apple, the company that developed the iPhone, to make billions in profits. And due to the constant updating of the versions of this mobile device, the release of its new generations, the developers also manage to receive a constant income. This result was achieved by the creator of the iPhone, Steve Jobs.
Legendary Jobs
The figure of Steve Jobs is quite famous in the world and is on the same level with such an IT market guru as Bill Gates. In fact, Jobs did the same thing as Gates - he founded the world's largest company focused on the production of electronic devices, including portable ones: smartphones and tablets. It is not for nothing that films have been made about them that have gained popularity. The creator of the iPhone became even more famous after his death in 2011. Then a photo of Jobsplaced on the main page of the Apple website, signing the years of life (born Steve in 1955).
How did the iPhone start?
Of course, the path from the idea of creating a new mobile device to billions in sales turned out to be quite long and complicated. Apple assembled the first computers back in the 80s of the last century. It all started, as in the case of Microsoft, with the assembly of electronics in the garage. Much has been written about how everything really happened: there is a version that Bill Gates stole Jobs' ideas, applying them in his developments. Be that as it may, now we are not talking about this, but about another direction of the company's activity - a smartphone.
The creator of the iPhone only had an idea of how the phone should end up. It was a distant 1999, and Jobs did nothing but theoretical developments. Only 6 years later, in 2005, he, supervising 200 engineers, worked on the device together with the Motorola division. Then the phone was called Purple-1, but it could not please the public with anything special (the gadget contained 2 functions - a player and a device for communication), and it was decided to postpone its presentation, as well as the release. The project, in other words, was abandoned. True, a year later, the one who is the creator of the iPhone was working on Purple-2, but they did not dare to present it. Something really worthwhile was expected from Jobs, because back in 1997 he returned to the company after his dismissal and could not help but please his employees. Real inspiration came to him only in 2007.
Help AT&T sell iPhone
To implementhis idea, the creator of the iPhone enlisted the support of the then largest mobile operator in the United States - AT & T. This was a new practice in relations between phone manufacturers and operators, since the latter used to dictate their terms, in fact, placing an order for mobile devices. In the same situation, it was the other way around: AT&T CEO Sten Sigman believed in Jobs' idea and that it could work with originality, and the operator eventually agreed to offer phones under a contract that the buyer had to conclude. iPhones were offered in addition to communication services.
iPhone presentation - a sensation in the mobile market
There are also many stories about how the first device was presented and how the creator of the iPhone, whose name is known to millions, held the event. There is a version according to which Jobs went to the presentation, saying that his company had finally come up with a real smartphone, which was very immodest. In addition, there are rumors that the first device with which the creator of the iPhone was supposed to make a call and take a photo, for some unknown reason, began to incorrectly display information on the display, which is why the entire presentation was in jeopardy. However, somehow, Jobs managed to hold the event so that over 270,000 iPhones were sold in total. The creator of this phone, therefore, with the help of an original idea, perseverance, 10 years of work and his own qualities as a negotiator, was able to build an entire empire within the framework of onedivisions of Apple.
IPhone models today
Today, of course, there is nothing surprising in the success of Apple, and no one doubts its further development. By releasing new devices, the corporation is constantly improving them, due to which it still keeps a millionth army of fans on the hook. It's amazing that even cheaper mobile devices on other operating systems cannot be compared with Apple's in terms of sales. This is somewhat of a mystery, because the laws of the market say that a cheaper product is more in demand. As the experience of the creator of the iPhone shows, this is not so.
New head of Apple
Jobs headed Apple for a long time, after which a new manager, Tim Cook, took his place. He is a very experienced manager who has also spent many years with the company. After he took office, experts argued for a long time over how the newcomer would show himself in the place of the real Jobs guru. Someone predicted the collapse of the company, linking its success solely with the figure of Steve. However, as time and presentations of several new models of iPhones, iPads, iPods and even iWatch watches have shown, Cook is able to strengthen Apple's position in the market.
Further development of the company
About the name of the creator of the iPhone - the legendary man who realized his brilliant idea and spread it around the world, you know. About the same direction in which Apple will move on, it is difficult to say. There is suchexpression: "The higher you fly, the harder it is to fall." It can be applied with confidence to a company that produces "apple" products.
On the one hand, now sales of Apple tablets, players and smartphones are really breaking records, and this has been happening for more than a year. However, in fact, now the management of the concern is faced with the task not to let down those people who have placed their hopes on the brand and, most importantly, to justify the fame that has developed around the name of Steve Jobs. Now all the company needs to work on is a significant increase in market power and growth in device sales.
And it is very difficult to do this, given the competition. If earlier the same Samsung could offer much lower quality phones, now its products are not so far behind Apple. In addition, another threat from the east has appeared for the American concern - these are Chinese manufacturers. Companies such as Huawei and Xiaomi are also trying to keep up with the quality issue, significantly lowering the price of products. There is nothing surprising in the fact that their market share is growing, pushing Apple.
Time will tell what electronics developers with the "apple" logo will come up with. Now there are all sorts of rumors about this, even as unlikely as the idea of releasing iPhones with the Android operating system. True or not, we'll see.
