For many webmasters, improving rankings is the main goal. After all, a lot depends on this, including:
- number of targeted visitors;
- attendance;
- revenue from contextual advertising.
That's why many webmasters fight for the Top 10 SERPs. According to research results, only a few users go to the second page of the search. Most are satisfied with the first lines. 18% of users pay attention to the site that occupies the first line on request. And only 3% get to the fifth place holder. The difference is impressive! Therefore, it is worth fighting for better rankings.
How to improve website ranking?
Many factors influence the position of a resource. Of course, search engines do not disclose their algorithms, but still, there are ways to influence.
First of all, quality content is important, which is correctly optimized for search queries. It is important to add fresh articles regularly. Search engines believe that a site that is constantly updated is promising and developing. At the same time, articles should give an exhaustive answer to the request.
Improved rankings are also related to usabilitysite. The visitor should easily find all the information of interest to him. It is advisable to place blocks of similar materials, a site map and arrange competent linking. These methods allow you to increase the number of pages viewed. And this is important for promotion.
Behavioral factor
Optimizers struggle to influence ranking factors, and search engines do their best to resist such manipulation. As a result of this confrontation, a behavioral factor emerged. Relatively speaking, the search engine believes that the main qualities of a good site are:
- high number of pages visited (low bounce rate);
- long stay on the site;
- users willingly share interesting content (in social networks).
How to influence the behavioral factor?
First of all, the site should be really interesting for the user. Articles should be more than just interesting. They must:
- easy to read (small paragraphs, subheadings, lists, photos);
- give a detailed response to the promoted request (site relevance); if after visiting your site the user returns to the search, then your article is not so useful (the search engine takes this into account).
To increase the duration of stay on the site, you can use different methods. For example, add a thematic video or an interesting puzzle. Many bloggers run contests. For example, you need to writearticle, make a puzzle, answer a question correctly, etc. This is a great way to improve the behavioral factor.
You can also encourage comments. True, rankings will not improve if you give free rein to spammers. On the contrary, the position of the site may worsen. After all, a large amount of spam repels "live" users.
Another option is a contest for the best commentator of the month. Usually the winner is rewarded with a small cash prize. But you can get by with a simple Top commentators.
And it is best to enlist the support of a professional who will draw up a strategy for promoting your resource.
