For webmasters, there are a huge number of ways to make money on your site. One of the most popular are promotional teasers. What is it and how to make money on it - you will learn in this article.
What are teasers?
Teasers (from the English. teasers - "teaser") are advertising blocks that are placed on the pages of the site. A distinctive feature of teaser advertising is flashy headlines and enticing images. In other words, the psychological factor is effectively used to attract users. A loud headline draws attention to itself, and a person thinks by clicking on teasers that this is very interesting news or links to innovative products.
Such a marketing ploy has long been used all over the world to attract new customers, not only on the Internet. Bright billboards on the roads and signs in stores are also created on the principle of teaser advertising.
How to make money on teasers?
A webmaster can start earning on teasers when the traffic of his resource has crossed the mark of 500 unique IPs per day. If you start doing this early, you can get a bad reputation with search engines. Search robotwill ignore a young site that has a huge amount of advertising, which will negatively affect indexing. Although there are many teaser networks that require traffic from 100 hosts per day.
In any case, it will be difficult to make money on a site with low traffic. Therefore, before registering in teaser networks, you need to pay attention to the promotion and SEO optimization of the site. The time spent on website promotion will pay off doubly when such advertising starts to bring in money.
The webmaster will receive revenue from teasers from visitor clicks on ad units. The price per click varies from 30 kopecks to 5 rubles. Accordingly, the more visitors there are on the site, the more income from teaser advertising the webmaster expects. On average, a site with visitors to several thousand unique hosts per day can bring its owner up to 1000 rubles daily.
The best teasers to earn money
Beginning webmasters will immediately have a question: "What is the best and most profitable teaser?" Network reviews allow you to conduct a simple comparative analysis and identify the most effective teaser networks for making money.
The leading teaser networks for beginners are Medianet. Adlabs and Bodyclick. Both networks are quite loyal to webmasters and put forward requirements of 100 unique visitors daily. In addition, sites are accepted even on free hostings (from 500 hosts per day). But pay per click is not very high - from 30 to 50kopecks.
The direct/ADVERT teaser network puts forward higher requirements for the site. Registration requires from 500 hosts per day. But the price in this case also rises to 5 rubles for clicking on an advertising link.
One of the earliest and most expensive teaser networks on the Internet is Marketgid. In addition to a large database of ad units, this network provides services for creating teasers and banners for websites.
How to place a teaser on your website?
Each teaser network has instructions for placing ad units. As a rule, an HTML code is issued for placement, which must be inserted into the pages of the site. The location in this case is determined by the webmaster himself.
The right place to place a teaser is another important factor for high income. The best place for such ads is the side column of the site, the footer and the middle of the article, provided that the ad units do not violate the structure of the site.
It is better to choose teasers that are most suitable for the site's theme. What it will be - news or articles about beauty - is up to the webmaster to decide. The main thing is that the advertisement fits harmoniously into the text, then the probability of clicking on the link will increase.
Don't use too many ad units on one page. Most users are frightened by the abundance of advertising, and it is easier for them to switch to another resource, where there is more useful information for a search query. Teasers should be in harmony with the design of the site and not irritate visitors.
It is possible and even necessary to experiment with the location of teaser blocks, taking into account the behavioral factors of visitorswebsite.
How to make a teaser yourself?
The webmaster can create their own teasers. What will it give? The number of visitors to the site will increase several times, which will give a significant impetus to increasing earnings. Effectively create teasers to increase sales of online stores or to develop an information business.
The created teaser should contain intrigue, have eye-catching text and a bright picture that you want to click on. It is on this principle that the so-called shocking advertising on the Internet works with sometimes terrifying and unpleasant images. However, people willingly click on such pictures, which is what experienced webmasters use.
You can also entrust the creation of teasers to professionals who, for a small fee, will create an effective and eye-catching ad unit.
