Surely almost every modern person has heard about reviews from TripAdvisor or seen a funny owl pasted on the door of a restaurant or shop. TripAdvisor has been collecting reviews of establishments and various interesting places from all over the world for more than 15 years. How does it work?
What is TripAdvisor?
Today it is the world's largest travel site. Collects and publishes "TripAdvisor" reviews of hotels, restaurants, shops and other establishments around the globe. This allows travelers to prepare for the trip and learn in advance about all the nuances and pitfalls that await them in a particular country. TripAdvisor reviews help travelers make the right decisions about accommodation, airlines and entertainment options and find the best deals at the best prices.
Portal statistics
According to the information for 2018, almost 700million reviews and opinions about almost 8 million different objects. These are hotels, airlines, attractions and restaurants. "TripAdvisor" collects information with prices from more than 200 sites and allows you to compare prices without switching between different tabs and save a lot of time.
The site cooperates with almost 50 countries, making it easy for travelers from all over the world to unite in a community and leave a review on TripAdvisor about a hotel, restaurant or airline.
The site is growing in popularity, with over 400 million new visitors every month.
"Know more. Book easier. Travel better"
- the slogan of the portal.
Site Policy
Any caring person can write a review on TripAdvisor about a hotel, restaurant, shop or attraction. Such an approach has both advantages and disadvantages. For example, how to deal with the publication of unscrupulous, bought responses? TripAdvisor reviews are highly respected these days, and places that are highly rated on the site gain more credibility and popularity than those that are unknown or criticized. Of course, the ease of publishing reviews and accessibility make the site vulnerable to unscrupulous companies that buy flattering reviews for money or, on the contrary, order negative reviews for their competitors. To avoid false publications, reviews on TripAdvisor must comply with several principles thatdeveloped the website.
The best advice a traveler can get is from an equally simple traveller
To comply with this principle, anyone can leave a review on TripAdvisor. Over the 15 years of the site's existence, this opportunity has been used more than 500 million times. The site believes that every review is sincere and honest.
Everyone has the right to write
"TripAdvisor" does not divide its users into rich and poor, does not give preference to one place or another. Each person has the right to share his opinion about a particular institution, to leave a review, you do not need to present a check and prove the fact of your visit. To track the veracity, the author must confirm the accuracy of his review before submitting. After that, the text is sent for moderation.
Everyone must follow the rules of the site, those who violate them must be punished
15 years - that's how many people write reviews on TripAdvisor - quite a long time. Of course, during this period, the site encountered fraudulent and unscrupulous publications. By fraud, the site administration means leaving positive false reviews by company employees or persons doing it on behalf, and leaving negative reviews about competitors. Such actions are contrary to the terms of use of the site and the laws of consumer protection and competition.
At the same time, there are very few cases of leaving false reviews by disinterested persons. In the event that the client, for any of his reasonshas slandered the company, the representative of the company can appeal the review that defames his reputation.
Cheat Policy
Anyone can write a review on TripAdvisor. But if the administration considers the review to be fraudulent, it will be deleted immediately. The TripAdvisor team calls themselves experts in fraud detection. For 15 years, the site has developed a special algorithm that distinguishes ordinary reviews from custom ones.
Thus, each text passes a special automatic filter before publication. The algorithm is so advanced that TripAdvisor reviews are processed with incredible speed and accuracy.
The text is checked not only by a special algorithm, but also by real people. The staff that checks TripAdvisor reviews includes more than 300 people worldwide. They help the system detect custom writing and manage content.
"TripAdvisor" is open for feedback, any tourist or company can contact the site staff with a complaint or question. Reviews that receive special attention are analyzed more carefully.
If it is found that a company is behaving dishonestly, ordering positive or negative feedback, the site team personally contacts their representatives to resolve the conflict.
How are fraudsters punished?
- False reviews are quickly blocked and removed.
- Each such text negatively affects the rating of the company caught in the fraud. It should be noted that the siterating is extremely important and affects the trust of customers.
- A company found to be a scam is stripped of all rewards it has received from the site.
If TripAdvisor finds an organization that sells its services in the field of writing false reviews, then such a company, as well as the customer, is punished.
The page of a fraudulent company may lose its ranking, but it will never be removed from the TripAdvisor database. The site team believes that no matter what fraudulent methods the company resorts to, this should not concern customers and they should not lose the opportunity to read reviews from travelers like them.
User reviews of the site
On TripAdvisor reviews of hotels, restaurants and other places go through a special verification system. Therefore, any traveler who visits the site can read reliable information about the places he plans to visit.
The policy of the site and its long history are so popular with users that it is quite problematic to find negative reviews about "TripAdvisor" online.
Some hotels, restaurants and other establishments mark their facade with a sticker with the site logo - such a mark means that this place is positively marked on TripAdvisor. The mark adds credibility and attractiveness to the institution and has a positive effect on its reputation.
Pros of the site
According to user reviews, the site has many advantages over other services.
- Popularity and greatthe number of honest reviews rating places and establishments around the world.
- A special algorithm that checks reviews for authenticity.
- Fast review and publish speed.
- Attractive and clear design.
- The site is convenient to compare different establishments in several ways. It is very easy to compare prices for going to different restaurants or hotel reviews in Turkey on TripAdvisor.
- The policy of the site, according to which the rating of the institution is determined by users, and not by the partnership of the site and the company. It is impossible to buy a place in the ranking for money. You can only earn it with excellent service and other positive indicators.
How to write a review on the site
Leaving reviews on "TripAdvisor.ru" is very easy. To do this, just register or log in if you already have a profile.
You should go to your profile and click the "Write a review" button located at the very bottom of the page.
You can choose a place from those that the system offered you (based on your location or queries in search engines), or enter the address and type of the institution yourself in a special line.
If there is no one you want to evaluate among the places suggested based on your preferences, you will have to find it yourself. It's easy to do. Just enter the name of the place and its location in the search box.
If the place you visited is not yet in the directory, you will be prompted to complete a special request. Follow the instructions to add your visited place to the list.
After choosing the place you want to rate, you need to fill out the review form itself.
Some of the information is required, such as rating, address and title. The part is optional. The system will notify you if you miss any important item for submitting feedback.
TripAdvisor trusts its users, so to post a review, all you need to do is check the verification box and click the Submit Review button.
You will then see a flag on your profile stating that the review has been submitted for approval. It usually takes from one to several business days to review one application. Most often, it takes 24 to 48 hours to review a publication.
If you started writing a review, but for some reason you do not have time to finish it right now, you can safely close the page - after all, a draft of your review has already been automatically saved in the system. You'll see it the next time you click "Write Review" on your profile. By clicking on the draft, you can continue working on the text.
Unnecessary drafts can be deleted by clicking on the cross in the upper right corner of the review.
Howedit a review on TripAdvisor?
Before publishing, you can go back to the draft review and edit it as many times as you see fit. After sending for verification and publication, it becomes impossible to edit the text without the help of the technical support of the site. If you find an error after publication, you can write a message to technical support with a request to remove your review by filling out a special form. After that, the text will have to be written and sent again.
Why was the review not published?
Sometimes it happens that a review is not published for too long. This can happen for several reasons. The most innocuous of them is the workload of the site team. Every day people from all over the world write reviews about restaurants, bars, museums and hotels for TripAdvisor. And sometimes employees increase the review time to review all applications. The site administration reserves the right, in case of a heavy load on the site, to give preference to the most relevant and complete reviews when checking. In this case, the text will be published, you just need to be patient. TripAdvisor monitors the speed of publishing reviews and always tries to quickly solve technical problems and publish as quickly as possible.
But it also happens that a review is not published due to violations of the rules and principles of the site. These violations include:
- Unsuitable for children to view expressions used in the text.
- Expressions intended to offend the person and dignity.
- Containingadvertising or anti-advertising that is not related to the establishment being assessed.
- Commercial nature of the review.
- Contradicting site principles or legislation.
- Copyright violation.
- Remarks to other tourists who have previously left their review.
- Mistake in the address or name of the establishment.
If your review is rejected, you will receive an email notification with a description of the reason why it happened. The letter will contain the rules for writing responses, you will be asked to continue cooperation with the site and write another text, taking into account all the requirements.
How to delete a review from TripAdvisor?
If you accidentally submitted incorrect information or changed your mind about an establishment or attraction, you will not be able to delete the review yourself after publication.
To do this, you need to contact the site support and select "Delete my review" in the "How to help you" menu. Next, you will be prompted to select the text to be removed from a list and select a reason why the review should be removed. It remains only to send the application and wait until it is considered.
It is also impossible to change and edit a review after publication. In case of an error, you will have to write in support with a request to delete the text and leave it again.
If you are a company that you left a review on and you do not agree with it, do not immediately look for a way to hide or remove criticism from the site page. Experts offer to contact the client to resolve the conflictand, having found out the reason for the guest’s dissatisfaction, apologizing and taking all measures to prevent such problems in the future, ask him to delete the review himself. Don't be discouraged by negative reviews, they help the company grow and improve.
If the client who left negative feedback does not make contact or it is not possible to contact him, you can contact the technical support of the site. If the company manages to provide evidence that the review is defamatory and discredits the reputation of the establishment, it will be removed immediately.
If the situation has gone too far, you can enlist the support of a lawyer and go to court. The last way to remove a review is extremely rare: customers or technical support of the site almost always meet the needs of companies that have contacted them and provided all the evidence.
