If you "wander" on the Internet, you can find many new and not always clear words. Among them is the English abbreviation of the CPA network or affiliate program. Everyone who is engaged in making money online or is just getting on this track knows it for sure. CPA networks - what is it and how to work with it?
What are CPA networks?
In short, this is a kind of exchange, system, or, more simply, an intermediary between the advertiser and the person who is able to bring customers. Most often, this is an online store and a site owner with a large number of visitors.
Advertisers place their own on one of these exchanges:
- goods;
- promotional offers;
- "fresh" discount coupons;
- big sale info.
CPA affiliate networks contain information about a huge number of products in various areas that need to be sold. Thanks to such an exchange, you do not need to look for the owner of the store, try to contact him and build relationships. Everything is in the public domain and automated as much as possible.
How does it work?
And yet, CPA networks - what are they and how to work with them? In the vast majority, the system pays for certain actions on the part of the client. These could be:
- registration on the site;
- order goods;
- his payment;
- call a specific number;
- installing a program or application;
- follow a specific link.
The task of a person who wants to earn money is to "force" the visitor to do the specified action. If this happens, the system will pay a percentage of the cost or a set commission. The list of CPA networks is quite large, and each has its own percentages and established rules.
For example, in some, 30% of the cost of the goods is paid, in others, a fixed amount for registering or installing a product. Before starting your activity in this direction, you should familiarize yourself with all the conditions and nuances of each exchange separately.
Basic concepts
The first thing a beginner will encounter is just a huge number of terms and concepts. All professionals communicate in a certain language. To ask a question and understand the answer to it, you need to understand what it is all about.
Traffic. A certain number of visitors or a stream, or a mass. There is also the concept of "drive traffic", which means directing visitors and potential customers to some address, mainly to another site.
Arbitration. This concept was introduced by CPA networks, what is it?The process of "acquiring" a certain number of visitors to one site and redirecting them to another for profit.
Lead. This is the name of the person who followed the link and performed a certain action.
Hold time. In connection with the “winding up” of leads by some dishonest comrades, a verification time has been introduced in the system. Violation of the rules of the exchange can lead to the fact that the payment will not be made, and especially distinguished ones will be blacklisted and will not be able to cooperate at all.
Profit. Translated from English means earnings, profit.
Context. Advertisement in the form of text, placed in the "body" of the article.
Teaser. Type of advertising. Looks like bright, attention-grabbing banners or pictures.
Offer. Affiliate program or offer to earn.
CPA as a type of business
The best CPA networks provide an opportunity to earn for all participants. On the one hand, the customer receives a profit from the sale of a product or service, on the other hand, the contractor receives his percentage for attracting, and on the third, the exchange, which takes its “modest” commission.
Many people, having tried this type of earnings, left offline work and completely switched to CPA affiliate programs. To be successful, you need to have at least one of two things:
- Own site with a large number of visitors.
- Ability to create highly converting advertisements.
The first method is more popular. It requires lesstime and effort, but the return can not be obtained immediately. The second allows you to get almost instant results. But you need to have creativity and bright marketing skills.
Traffic for CPA
The main task of the performer is to attract as much traffic as possible, and it is even better that they are people who are interested in the proposed product. There are many paid and free methods, but they all have their advantages and disadvantages.
1) Own playground. It can be a group in a social network or a personal site. On the one hand, the creation of such a platform requires certain knowledge and a lot of time at the beginning. On the other hand, after creation and promotion, it begins to generate passive income with minimal participation of the creator.
2) Announcements on free resources. There are a lot of sites, forums and news portals in the network that are ready to place an ad for free or almost free of charge. The good news is that there are a lot of such resources. Minus - a lot of manual work with no guarantee of results.
3) Banner. If you place an attractive or intriguing banner where there are many potential customers, then this can give an amazing effect. You can, of course, directly contact the owners of Internet resources, but it is better to register in special exchanges. This will save a lot of time and nerves.
4) Teasers. The obvious advantage is a large amount of traffic. Disadvantage - not suitable for all offers. Best used for "women's"goods. You also need to know a lot of subtleties and rules of teaser advertising.
5) Contextual advertising. As the pros say, context is a great source of traffic. That's just to get it, you need to have specific knowledge and extensive experience. Getting all this at the beginning of the journey is quite difficult.
6) Social networks. Given the popularity of social media, it would be extremely unwise to miss out on this place. The main thing is to interest users and offer a really worthwhile product. The rest they will do on their own. There are special organizations that offer services to promote a group or a certain product at once.
Ranking of the best CPA networks
Newbies often ask the question: "CPA networks - what is it, and which affiliate programs are better?". If you read the descriptions of each system, then they all praise themselves and tell what riches you can earn with them. It turns out, however, that this is not always true. To learn more about CPA networks, the ranking of the best is presented below.
Admitad is a fairly large affiliate program where you can find products from many online stores, online games, services from some banks and travel organizations. Offers great functionality and detailed instructions for both beginners and advanced users.
"Where is the elephant?" - this affiliate network can be safely attributed to one of the best and largest. It can offer a large number of tools for working with the system, including CSV and XML uploads. It also boasts its own plugin underWordpress (web blogging engine).
ActionPay - the main difference of this CPA network, the rating of which does not lag behind those already presented, is the presence of its own banking system. Otherwise, this is a good affiliate program offering a huge number of offers.
ActionaAds - offers a very wide range of offers from various fields. Quite often, in this affiliate program you can find very profitable offers that are not found anywhere else.
Foreign CPA networks
In the domestic Internet, this type of cooperation is actively gaining momentum. But foreign CPA networks, whose rating is simply huge, have been making a very good profit for a long time. Among the best and most reliable are:
Affiliatecube. Most webmasters work with this parterka. The range of offers is almost impossible to list all. There are topics for all countries. Despite the English-speaking administration, there is support for Russian-speaking users.
Clickbank. The affiliate program, which operates in the CIS, offers foreign goods at "delicious" prices. The only nuance is the payment of earned funds. It is carried out either by check to the address, or to a card that will meet certain requirements.
PaydayMansion. The main and only niche of this network is the conversion of financial traffic. The system specializes in small loans that are very easy to obtain. Today it is quite a profitable niche and a promising direction.
Featureswork on foreign CPA
Foreign CPA networks, whose rating is constantly growing, have a very big advantage over domestic ones. They are distributed and work all over the world, so there are many more opportunities and, of course, money.
In addition to well-established work and proven mechanisms, foreign affiliate programs work with English, which has long become international. Almost all affiliate programs that work today have an impeccable reputation and reliability.
Some benefits of working with overseas CPAs:
- audience several times larger than domestic;
- the system offers thousands of really profitable offers;
- profit figures are approximately equal to Russian ones, only the currency is dollars;
- hundreds of earning offers.
The Future of CPA Networks
Existing CPA networks offer a very promising opportunity to make money on goods and services that do not even need to be produced. If you look at the latest statistics, the growth rate is increasing every year.
This allows us to assert that affiliate programs of this kind will only grow and develop, which means that by cooperating with them you can make very good money. If you start now, then you can still take a free niche, after which it will be extremely problematic.
