Advertising has become an important and integral part of human society. Thanks to this source of information, you can learn about current trends, keep abreast of the latest events and just discover something really new. A person can see advertising messages not only on TV or on the Internet. Outdoor advertising has existed for a long time, it has a variety of types.
Outdoor advertising: why and what for
Outdoor advertising itself was born several centuries ago. As far back as ancient Egypt, offers to sell resources or even people written on papyrus were considered one of the first types of outdoor advertising.
Now, going out into the street, you can see carriers of this or that information almost everywhere: on office buildings, bus stops, poles and even on people. All these are different types of outdoor advertising with examples of both good and bad content.
This communication tool helps entrepreneurs and merchants to promote their products and services, and promotes the developmentbusiness "beginners" in the sales market.
13 types of street signs
After many years, the printing industry is still flourishing. During this time, the types of outdoor advertising have changed, there are more of them. Modern technologies now allow you to create material of the highest quality. Only high-level content can attract a paying buyer.
There are 13 most common types of outdoor advertising. Photos with examples of this advertisement are presented in the article. The first eight have an average cost, but, nevertheless, they look very presentable and attractive. Small businesses should stop by as they are unobtrusive and compact.
Other types of outdoor advertising structures are suitable for leading large or medium-sized businesses. They have a higher cost and impressive dimensions, suitable only for large-scale buildings.
Light boxes
They are three-dimensional structures made of metal (most often). The front of this banner is made from a material that allows light to pass through. Inside is a lamp that illuminates it. The boxes are used to advertise establishments or shops, and the light is needed so that the ad attracts attention both day and night. Most often, luminous letters can be found on the streets.
Panel-bracket
This outdoor advertising is a subspecies of the "light box" design. She's made the sameprinciple as a box, but only attached to the walls of buildings or lampposts. It is hung above the entrance to the advertised institution or not far from it. Serves as a kind of pointer for potential customers. It can be produced with or without lighting elements. Usually bilateral.
Pillar pillar
Reminds me of an ironing board or the roof of a small house. Advertising text is written on both sides of the shield. The product is made of metal, wood or plastic. Significantly more information can be written on a pillar than on a bracket or box. For example, phone number, work address, number of branches and even a mini-map. She will show you how to get to the right place. Among the text, you can place advertising pictures or photographs, but you need to carefully consider the design, as the buyer will not pay attention to the "junk" and bad taste.
Showcase
Represents the glazed front "side" of the store, behind which you can see the most requested product and how it looks on mannequins. It happens that the showcase is completely open and, in addition to some goods, you can also evaluate the appearance of the entire store from the inside. There is also a partially closed showcase that blocks the view with a special partition.
Stretching (broadcast)
A long rectangular piece of cloth with advertising information on it. It is fastened across the streets with the help of cable structures. Production material: silk orvinyl. You can order such a banner for a very reasonable price, and they are most often located above the roadway.
Pillar (pylon)
One of the most common types of outdoor advertising. It broadcasts information through video or dynamic change of advertising posters. The front panel is glass, and inside the structure there is a motor, thanks to which the broadcast takes place. There are currently 2 types of pillar:
- Static (image does not change).
- Video pillar (video material is played instead of posters on the screen).
Morris Cabinet
This type of outdoor advertising is also called "street furniture". It is a tall building with a cylindrical shape. It is very reminiscent of a pillar, but, unlike it, it does not have an engine inside. The advertising stand is voluminous and the images behind its glass do not change.
In France, in 1868, these buildings were allowed to be erected on the condition that janitors keep their cleaning tools inside to keep them clean periodically.
There is a variant of a cylindrical and three-sided pedestal.
In a modern interpretation, the cabinet has a backlight. It can be located near bus stops and on the most visited streets of the city.
Canopy (awning)
Something like sheds, which can often be seen in summer restaurants, where tables are placed on the street. The only difference between an ordinary canopy and an advertising awning is that on the second the ownersof their establishments depict on them the logo and the name of their branch. A very good advertising move, as the awnings are low enough that any passer-by can see the advertisement. It is also visible from the vehicle.
This canopy is designed to hide visitors and the entrance to the establishment from the sun, wind and precipitation.
It is worth noting that further in the article the types of outdoor advertising banners will be listed.
Billboard
It can also be called "billboard" from the English word billboard. This type of outdoor advertising is a rectangular metal structure on which the billboard is located. It is beaten off from plywood or steel sheets. In order for advertising content to withstand all weather conditions, the color overlay for printing is made from special blends.
These shields are located along highways and long highways. They can stand side by side, not far from each other, or practically not catch the eye. Everything depends on the place. They are more profitable to have on busier roads.
The shield stands on a thick, high pole, so every driver can see the contents of the poster.
Prismatron
This banner got its name just for its interactive trihedral prisms. Each of the three sides has a separate image. After a certain period of time, the prisms automatically rotate, showing the browser a different advertising plot
Outwardly, this banner is veryresembles a billboard, but is installed, most often, on the facades of houses in more crowded places. Of course, they also happen on the motorway.
Rooftop Advertising
The usual inscription with the name of the enterprise, which consists of huge metal letters. They are mounted on a wide frame, on the roof. May have backlight. Large companies often order such illuminated inscriptions so that the name catches the eye even at night.
Stela
Advertising structures used by large entrepreneurs to maintain the company's image. Often such structures are located near shopping centers or at intersections. It is a wide concrete base on which metal banners with advertising information are installed. Most often, the stele informs a potential buyer about the various services provided, for example, by a shopping center.
Note to reviewer
Outdoor advertising of any kind must necessarily have qualities that will really increase the demand for the promoted services / product and interest the buyer, and not repel. Announcements must be:
- conspicuous;
- unobtrusive;
- capacious;
- informative;
- legible;
- concise;
- bright;
- relevant;
- profitable.
Only advertisements with at least a third of these qualities justify the expectations placed on them. Street advertising that lacks these features is meaningless.
