Man is constantly striving to define his individuality and exclusivity. Similarly, every company wants to distinguish itself from its competitors and other firms. For this, original signs, flashy slogans and unique solutions are created. The whole combination of identification factors makes up the corporate identity of the company.
Style definition
What is style can be learned from the daily life of each individual. People develop their own manner of behavior, dialect of communication and way of self-expression through clothes over the years. It is the combination of the above-mentioned individualities that creates the personal style of a person that distinguishes him from millions of others.
Answering the question of what corporate identity is is a little more difficult. The fact is that any company is a collection of people, each of whom has his own personality. To create an image of the company, it is necessary to first conduct a series of studies that will help determine what humanity will perceive positively and what not. Marketers develop programs that define what a style is through the eyes of a potential target audience. Alreadyafter that, the norms of the company's behavior, its representation in society and methods of conducting PR campaigns are developed. All activities are carried out in a complex to create a complete picture.
Goals of creating a corporate identity
The basis of all marketing activities, of course, is profit maximization. For this reason, the goals of creating a corporate identity are associated with money and popularity. Among the main ones are the following:
- Company or brand recognition.
Famous stars and athletes are well aware of what style is. They know how to behave in secular circles, what can and cannot be done. Much in their lives is determined not by their own desires, but by the expectations of the public. So companies sometimes, contrary to their own beliefs, carry out certain actions that affect the popularity rating. Such events make them recognizable and make the public talk about events related to the activities of the firm.
- Advertising and product promotion.
It is beneficial for any company to be recognized. This helps to promote new product lines, taking advantage of the fame and popularity of the old ones. Marketers of such firms are guided by the principle that the trust earned by a quality product will automatically be transferred to any product with similar identification features.
- Building trust and loy alty from consumers and organizations.
As in any relationship,the consumer trusts the product that he can identify more. Modern style is aimed at creating an image that will be easy to describe in words or draw on a piece of paper yourself. Simplicity and memorability are the main qualities of any successful sign. Psychological research dictates what a company's style is and how to get it right.
