Among all the companies of the modern commercial sector, there are those that, in addition to making a profit, also set themselves socially significant goals. These goals include improving the living conditions of orphans, combating the consequences of natural disasters and pollution, and promoting a he althy and safe lifestyle. In such cases, there is such a thing as social marketing.
The Importance of Social Marketing
The larger the company, the greater its impact on society. Thus, the scale of the tobacco and alcohol companies has an impact on people and instills in them a mindset that is beneficial to manufacturers. But there are also those companies that set goals in their activities, the achievement of which will really have a beneficial effect on the life of society. Companies use social marketing to promote their ideas.
Social marketing is an activity of an enterprise that does not bring profit to it and is aimed not at selling products, but at implementing projects that carrybenefit. For example, you can often see ads that call for quitting smoking, opposition to alcoholism and domestic violence. Such advertising does not bring profit to the company, but informs people about its social orientation.
Members
Social marketing companies can be carried out by both specialized charitable foundations and public organizations, as well as by those firms whose main activity is to sell products or services. The first type of companies exists due to sponsors and volunteer activities. They are all about fighting bad habits, disease or social discrimination.
Companies whose social activity is additional to the main one, hold events at their own expense. There are several reasons for holding socially significant events. These include goals related to the reduction of taxes and other fees; goals, the basis of which is the creation of an image in the eyes of society; goals that are associated with a personal interest in changing the world around for the better.
Methods of conducting social campaigns
Social marketing can be done in many ways. The charitable activities of the company can be either publicized or kept secret. Social media marketing includes the use of all interactive means of interaction with the audience. These include television, radio, blogs and websites, social networks. Mostcases, social marketing using media is aimed at calling the audience to certain actions.
Another type of social marketing is hands-on activities. This type of activity is aimed at providing direct assistance to those in need, raising funds for orphanages, hospitals and other socially significant institutions.
The role of social marketing in society is very high. It is he who gives hope for a better future, shows that people are still ready for activities that will not bring them profit.
