Many people are interested in how to write tags correctly. Graffiti, images, audio, video are all tagged for easy search by topic.
Do we understand the meaning of this word correctly and is the tag really needed only as a pointer when searching for information?
What are tags
The word "tag" belongs to the category of homonyms - words that are spelled and pronounced the same, but have slightly different meanings.
The language of its origin is English, from which tag is translated as "tag, label", and the verb to tag is known to the British in the meaning of "mark, mark".
Proceeding from this, tags make it possible to put some kind of mark, to designate something. In particular, tags are very popular in the field of information technology, web design, digital business.
Today we will talk about how to write tags for the Internet, namely for social networks and when creating websites.
Use social media tags
Almost every member of today's youththe word "hashtag" is familiar - a mark that indicates the subject of a posted photo, video or text post on a social network. Distinctive features of the hashtag:
- It starts with a pound sign (Shift + 3 in the English keyboard layout).
- If it consists of two or more words, then these words should not be interrupted. Usually, they either do not put spaces between them (for example: we went for a walk), or put punctuation marks or an underscore in those places where spaces should be (for example: we_went_for a walk).
- If you click on an active hashtag, the search will return other posts with the same hashtag. That is why hashtags are often used to simplify the search for a public or post topic.
Using tags when posting videos on Youtube
For YouTube video hosting, the presence of tags is incredibly important. The fact is that this service helps video bloggers to promote their channels for free, if the following conditions are met:
- The user does not violate the rules of "Youtube" and the norms of the current legislation.
- The videos on the user's channel are really interesting and the viewers like it, as evidenced by the number of views, comments, positive ratings, and the number of subscribers.
- The channel is designed correctly: there is a cover, all the necessary information is filled in. This allows you to understand that the blogger is serious.
- Video placed correctly: original file namecorresponds to the future title of the video, the title itself is intriguing, and tags are also indicated.
Tags are filled after uploading the video in a special field. They allow the user of "Youtube" to find videos on the topic. The system analyzes the tags and the name of the video, then displays it on request in the search bar.
How to write tags in "Yandex. Zen"
"Yandex. Zen" is a platform that allows young authors to create their own blog and find readers without financial investments and advertising. However, in order for the reader to find an article of interest to him, it is necessary that Yandex be able to show it to a person. The search engine determines the subject of articles by title and tags, almost like in the case of videos on YouTube.
How to write tags in "Zen"
Determine the topic of the article. Highlight the keywords - they should become tags.
Don't try to cram as many popular words into the tag box as possible if they are not relevant to your article. The search engine still has a well-tuned algorithm for determining what the article is about.
There is very little information on how to write tags with titles, such as the names of companies, organizations, blogs. The main rule is not to use them very often, as this can be off-putting. It is not difficult to understand in practice how to write title tags correctly.
Using tags in HTML
The situation is much more difficult withusing tags in web design, when creating sites. The site structure is written using HTML - translated into Russian, this abbreviation means "hypertext markup language".
It's not that hard to figure out how to write tags in HTML, learning them is more of a challenge. Each tag is responsible for something in the site structure.
How to write tags in HTML
Each tag is enclosed in angle brackets, otherwise it is not considered a tag in HTML and will therefore appear as plain text. How to correctly:,. How wrong: title, b.
Each tag has an action. In HTML, absolutely everything is written with the help of tags, whether it is a text font or an image insert.
There are paired tags, and there are unpaired ones. Paired ones indicate that the action of a certain tag applies only to a part of the document - that which is placed between paired tags. The tag that indicates the end of the fragment is written with a slash. For example, if you want to make text bold: bold text. If you need to insert a table:
Unpaired tags are mostly associated with the insertion of some element, so there is no need to specify which part of the document they are affected by. These tags include paragraph, image/video/audio insertion, bulleted list symbol insertion, and the like. For example, to insert an image, the following tag is used:
toinsert paragraph -.
Besides tags, there are their attributes - peculiar tag settings. For example, to specify a font size, color, or type, the tag is used, but this is not enough, because it is not clear to the machine which font size or type is meant. Therefore, you need to specify using the size, color and face attributes. They are written in the same angle brackets after the tag, and it is important to set the value of the attributes. For example. This means that the font size will be increased by two points, the text color will be purple, and the font used will be Tahoma. You can also select only one attribute. By the way, the color code is written according to the RGB principle. You can just look at the code of the selected color in Photoshop.
An error in code is called a syntax error. A missing character, a missing or extra letter, a typo - all of these can affect the operation of a web page, and finding this very error can be very difficult, especially if the code is written in a simple text editor like Notepad. Special programs for web developers help out, which highlight places where there are errors.
Why meta tags are needed
Most often a person comes to a site through search engines. For example, he searched for "how to insert a hyperlink in HTML" and landed on a page on a site that talks about it. I didn’t like the information, or it’s not clear, or it’s not enough - I closed the page and went to the next one.
As a rule, the user will follow the links that occupy the firstpositions in search results.
For this reason, it is beneficial for site owners to have their site in the top. The position of the site in the search results is influenced by many factors, among which are correctly written meta tags.
The purpose of meta tags is to explain what information a web page or website contains.
Tasks of meta tags during optimization
To optimize a page for search engines, you need tags:
- Text is a paired tag. It prescribes what information is contained on this web page. B may repeat what is written in the H1 heading and subheadings, or it may differ slightly. The data in the tag is not visible on the page itself, but only in the code and in the site tab.
- - A more detailed description of what information is contained. Approximately 150-200 characters (several sentences) are enough. The user does not see what is contained in this tag, this information is needed for indexing by search engines.
- - its task is similar to the task of the previous tag, but the difference is that it specifies a specific element, for example, explains what the image is about. The user can see this description only when hovering the mouse over the image, and even then not always.
How to write meta tags correctly
Highlight a list of keywords for your website or web page. This can be done using automated programs or by contacting an SEO specialist. The latter will be more effective, since the specialist analyzes yoursite, competitor sites, looks at the relevance of search queries, and the program simply displays the most frequently requested words or phrases on a specific topic by users. It is possible that a specialist uses such programs, but then he uses his own head and his experience to evaluate the result.
You should end up with a semantic core - a selection of keywords and phrases. Choose from this selection one to three main keys.
All meta tags should contain at least one or two main keywords. For example, if the site is about dog training, then the phrase "dog training" should be at least in and.
Try not to cram all your keywords into one sentence. Search engines filter sites for so-called "overspam" - excessively frequent use of keywords and phrases.
If the text on the web page is in Russian or the site as a whole is in Russian, the description in the meta tags must also be in Russian so that search engines correctly index the page. The same rule applies to any other language. Please note: if a user is looking for information in English, and his search query includes only English words and phrases, then the system does not give him sites in Russian or Chinese.
