If you want to monetize traffic, it will be useful for you to learn how to do it on mobile devices. Mobile traffic makes up a third of all existing in the network, and this number is growing every day. As more and more people spend their time on smartphones, the focus is gradually shifting from desktop to mobile.
However, the majority of users still make purchases on computers. Does this mean that e-commerce should focus more on PC sites? Does this affect the monetization of mobile traffic?
First, you need to look at how users behave on each device. People are making fewer purchases on mobile devices. According to experts, almost twice as many users make purchases and visit information sites from PCs or laptops. But at the same time, people do not “turn off” their interest in goods and services when they use mobile devices. Instead, they spend more time researching the offer, and as a result, many make a purchase decision.
It should be noted right away that the monetization of mobile traffic is not only the sale of your own goods and services, but alsoreceiving interest from participation in affiliate programs, as well as funds for viewing ads posted on your site.
Despite the low level of purchases from mobile devices, the rate of transition to advertising on them is higher than on computers. And this is profitable if you make money from ads from your site.
How to increase such profits?
Unfortunately, today not much attention is paid to the monetization of mobile traffic. However, on devices with a smaller screen size, it is quite easy to read the text. By themselves, such devices are designed for fast reading, scrolling and listening. The text should be shorter, more meaningful and more noticeable.
Due to the small screen size, ads can take up more space without being as intrusive. Perhaps this is another reason why mobile ad conversion rates remain high. Done right, mobile pay-per-impression monetization can be very profitable.
How else can you earn?
Most of the time spent online on mobile devices is spent on apps. On average, users spend more than 30 hours per month on various services and mobile browsers, compared to the average 27 hours spent surfing the Internet from computers. According to statistics, more than a third of smartphone owners download at least one application per month. About 90% of the time is devoted to such services.mobile Internet.
Taking into account the above, the monetization of mobile traffic can be organized. What does it mean? Everything is pretty simple. If you want to earn money from smartphone users, you need to develop your own application. It is these services that are confidently beginning to take away the market share that used to belong to computers.
What should I do first?
Before reading mobile site monetization tips, take a quick look at your site's statistics. Get a ballpark estimate of how many visitors are using mobile, then explore segment metrics. How does your mobile traffic compare with your computer traffic? Is there a big difference in key metrics? If this difference is obvious, you can proceed to different methods.
How to do it?
As noted above, mobile traffic monetization does not always mean e-commerce. If you want to make money this way, advertising is one of the best monetization approaches you can take. Integrating advertisements or search tools into your site is one of the best ways to make money.
What should your resource be like?
Keep your site simple and clear - it's an absolute must. Every modern theme for WordPress or other engines is lightweight and easily customizable. Explore mobile advertising solutions and integrate them into your website.
Redirect users to other segments of your site. While mailing lists are the perfect marketing tool, you can connect through Facebook, YouTube, Instagram, and so on. Moreover, the monetization of mobile traffic without subscriptions is the most desirable today. Think about how your site should look like a multi-device network. The more connections you create in your content network with a person, the more likely they are to become your repeat visitors.
How to attract users?
Constantly get people's attention. The key to building trust and long-term relationships is to keep the attention of visitors who land on your mobile site. Activity and email signup forms should be kept to a minimum: the more fields that need to be filled out, the less likely people are to do so on a mobile device.
If you have a steady flow of visitors, it is important to keep it. In this case, we are talking about creating high-quality content that is compatible with mobile devices. Long articles look bad enough even on a computer screen, and even worse on a smartphone. If you are monetizing mobile traffic, you must follow the same basic principles of clear communication as you would with standard network marketing. This includes calls to action, effective ads, and high quality content. Once you complete these three requirements, you will begin to notice some improvements inmonetization.
What kind of advertising can be used for profit? Monetization of mobile traffic with payment may include the use of the following services.
CPI and CPA
CPA is a pricing model where an advertiser pays for a specific action such as registration, sale in a store, etc. CPI is a more precise version of CPA where payment occurs when the user installs the app.
The first advertising option is paid three to four times more than the second, depending on the region. This means that if you only use CPI offers, you will lose profits dramatically.
Despite the fact that most ad networks out there make a lot of money in the CPI business, it is advisable to choose a niche for yourself in CPA. The main action of these links is to encourage users to subscribe to a paid service that will provide them with great mobile content, such as videos, ringtones, games, wallpapers, etc. These subscription offers are unique in that they are designed to work on mobile devices. Thus, placing such ads on your site is the monetization of mobile traffic with pay-per-action.
Advertising space
The traditional advertising model, which dates back to paper newspapers, is to sell ad space and embed ads in content. The same model is usedfor television with 10-minute commercials for every 20 minutes of broadcast. For some time now, even videos on various hosting sites have received income from such advertising. The Internet has been using this model for the past 15 years, and its revenues have reached tens of billions of dollars.
This method can also be used on the mobile platform and it can generate real income. By placing small ads at the top or bottom of the screen, the advertiser will receive clicks and traffic to their sites. It turns out the monetization of mobile traffic with pay per click. However, the main disadvantage of this approach is that it is much more difficult to create an attractive commercial on a small screen. App developers want to make money, but don't always want to sacrifice too much screen real estate that can interfere with the app.
Affiliate and referral programs
Another monetization idea of late involves affiliate marketing with mobile apps. Essentially, instead of selling ad space, the advertiser offers an affiliate program that contains links embedded in the app. They will generate revenue for the service creator based on the recommendation. In affiliate programs, the advertiser pays for the sales facts that are generated by the affiliate. The system can track these "clicks" and if the consumer goes to the advertiser's site and doespurchase, the app developer receives a commission.
