Many of us use search engines every day. When we don't know what hours the local clinic is open, how to do homework, who to order the organization of the wedding from, and many other things - we turn to the search engine. To date, there are only two of them (the most famous) - these are Google and Yandex. Of course, there are other systems like Bing, Yahoo, and so on - we do not take them into account, since they are used by much fewer people living in our country. Despite the fact that search engines have a lot of users, not many people know what the concept of top Yandex means. Therefore, this article is devoted to search engine promotion and the basics of website optimization for promotion in search engines.
What is top?
So, let's start from the very beginning - what does the term "top" mean, and why is it so often mentioned by SEOs and webmasters? When we use a search engine, we can notice this trend: all sites in the results are sorted in a list. This means that some resource takes the first place, and some - the tenth. Of course, the popularity in the first case is much higher for the reason that no onego to 2, and even more so - 3 and 4 pages of the search, in most cases, will not. In general, even from the top 10 Yandex or Google sites, the first three are in the greatest demand. Therefore, it is not surprising that among webmasters these positions are considered the most successful and winning.
Why does everyone want to be in the top?
As already noted, most people click only on the first links in the search engine results. This means that if your resource is in the top 10 Yandex, then many times more people will go to it than to the sites that are below. The more traffic, the more views the resource itself will receive. And this means that the project will be able to earn additional funds from advertisements. In addition, higher site traffic allows you to develop it, increase the amount of materials located on it, and enter new markets. In fact, the main goal of any webmaster who launches his own resource is to advance in the top 10 of Yandex or Google with further “strengthening” of positions.
How does a search engine select sites?
The logical question is - if a top ranking position is so coveted and every site wants it - how do search engines select those who really deserve to be placed in the first places? How does the same "Yandex" determine where to place the resource - in fourth or fifth place?
This is already, in fact, the greatest secret,guarded by every search engine. Each search service has its own algorithm that determines the position of each site by first collecting certain parameters. These include the age of the site, the number of keywords on the page, and many others (no one knows the whole list). By analyzing this data and comparing it with other pages, the search engine places sites in the top of Yandex according to a certain order, which we can see in the end.
How to get to the first positions of search results?
Since the distribution of places in the SERP occurs through the parameters mentioned above, which each page has, the task of a webmaster who wants to take first positions is to give his site certain indicators. In particular, we are talking about link mass, proper content of the site, selection of a domain with age and other actions aimed at “improving” the resource in the eyes of a search robot.
The parameters that are worth "working on", although not in full, are in various manuals. They are developed by experienced webmasters according to their own observations of the sites they are working on. Offhand, you can name such characteristics that determine the place of the site in the search results and make it possible to get into the top of Yandex: age, high-quality links (thematic and "organic", looking natural), high-quality content, the correct structure of the site, the consonance of the domain name, the history of the site, and others.
Promotion to the top of "Yandex" - where to start?
Accordingly, answering the question of how to put your site in the first position, you should give a recommendation: work on your resource. Some specific actions can only be advised by a specialist, having first familiarized himself with the site to be promoted and with competitive resources that have already occupied the top of Yandex on the topic of interest.
After that, the optimizer can determine the strengths and weaknesses of your site, outline them in more detail in order to start working. This can be, for example, filling the resource, creating a new template for it, increasing the reference mass. And, of course, you should not expect that any of these actions will bring instant results - the first changes, as a rule, will be noticeable only after a few weeks.
Promotion of the site and bringing it to the top is an individual matter
In general, it should be noted that the promotion of a site in the top of Yandex is a very individual matter. At a minimum, it all depends on the niche in which the promotion will be carried out, and on the site on which the work will be carried out. Let's just say that all keywords (requests - by typing them, the user sees certain sites in the search results) can be divided into high-, medium- and low-competitive, as well as high-, medium- and low-frequency ones.
Competitiveness is an indicator of how difficult the process of bringing a resource to the first position will be. Frequency is the number of requests, roughly speaking, the number of users that can be obtained by performing high-quality website promotion intop "Yandex" or Google. You should focus on both parameters, since for each of the categories of keywords in question, different promotion tactics should be applied. Agree, promoting a site selling specific models of refrigerators is much more difficult than an entertainment portal “about nothing”, because the competition in these niches is completely different.
Therefore, if you want to take the first positions in the top, we recommend not experimenting, but turning to professionals in their field. You will spend money and time on various attempts to promote your resource to the first positions. As practice shows, in this case it is very easy to harm and thus simply kill the project in the future. Turning to professional optimizers, you will not only get the result guaranteed by their reputation, but also spend less money in the end. Yes, and to do something, in fact, in this case, nothing will be needed.
Don't relax
Besides, we should not forget that the "top" of any search engine is extremely dynamic. It is updated after each update, so putting your resource in the first place and expecting it to stay there forever is a stupid tactic. As soon as you take someone's place in the first positions, competitors will try to beat you by working on their resources. Therefore, having climbed to the top and started earning on your resource, continue to develop it, invest in it and thus strengthen your position.
