Few ordinary Internet users think about how, according to their queries, search engines determine which sites to show first and which to place on pages, starting with the second. But the one who at least once tried on the overalls of a copywriter or rewriter, of course, knows this little secret. Keywords "Yandex" - one of the ways to optimize the content (content) of the site so that "Yandex" or Google give preference to this particular resource.
By and large, keys are the most frequently repeated requests. You can find out which combinations or just words are the most popular in the search, thanks to the wordstat.yandex.ru service. The site has a filter, by entering the necessary phrase in the menu, in a second you get a page of four columns. The first contains the keywords "Yandex" in its pure form, as well as with a "plus" options for their use. The second is the frequency of requests. The third is alternative key phrases. Fourth - again, the frequencyrequests per month.
Keyword statistics on "Yandex" will allow you to choose such combinations that will definitely help to promote the Internet resource to better positions in search engines. But do not abuse this technique. Otherwise, the site will be perceived as garbage (spam). And then search robots will simply exclude this page from the index. On the advice of experienced optimizers, there are several correct tricks on how to use Yandex keywords:
- Use in the nominative case in the title of the article, but so that it is
- Fill the body of the text with key phrases from two to four, evenly distributing them.
- Subscribe the article with an image, photo, picture, in the title (title) of which use the keywords "Yandex".
part of a sentence.
Specialized services help in the work of a copywriter, rewriter, content manager. As already mentioned, the selection of Yandex keywords begins with entering them into the wordstat.yandex.ru search. But here it is necessary to pay special attention to the second column - the frequency of requests. Remember, this is not the number of hits to search engines per month, but the sum of the entire second column. How to determine a pure number. The search word in the search must either be enclosed in quotation marks or put an exclamation mark next to it. It is better to use both one and the second operator at the same time. That is, the request will look like this: "! the request will look like this." Only in this case canget the net number of searched keywords per month. If you enter with one operator - an exclamation point (!), then Yandex statistics will reflect not only the keyword, but also the phrases containing it. A separate quote operator ("") will count all word forms associated with the keyword.
Since the optimization of the site for search engine queries should be as accurate as possible, it is necessary to understand that incoming keywords and phrases should be as correct as possible. So, for example, if the request was entered, ignoring the operators, and its frequency is 100 per month, then in reality it can be much less.
Keywords from Google are considered almost the same. But this is a topic for a separate article.
