LG is a world famous South Korean brand - manufacturer of household appliances and electronics. The abbreviation LG stands for Lucky GoldStar ("lucky gold star"). At one time, the combined brand appeared through the merger of two companies of the same name. For their creators, this decision really became a golden star, which brought considerable profit. Today, more than 90 thousand employees of the company work around the world, ensuring its prosperity.
Brand story
The founding date of LG Electronics Corporation is considered to be the year of foundation of the first of the two companies included in the conglomerate - Lucky. This is 1947. The second brand appeared 11 years later. Initially, the company's products were far from what we see on the markets now. Only in the early 60s of the twentieth century, GoldStar released a novelty of that time - a radio receiver. Much later, the unified manufacturer LG appeared. The home country of the brand is South Korea. It was there that a significant part of the equipment was produced and continues to be produced.
LG in Russia
The company began exporting equipment not only to the domestic, but also to the world market in the early 60s of the last century. True, then it was known as GoldStar, and not the manufacturer of LG. The country at that time did not release its equipment abroad, and it was this organization that became the first widely known South Korean brand.
However, in Russia (at that time the USSR), few people knew about its existence. The company gained wide popularity only in the early 90s of the twentieth century, when goods from China and Korea poured into the domestic market. Somewhat later, already in 2006, a large plant for the production of washing machines, refrigerators, computer monitors and televisions was opened in Russia.
For models produced by the enterprise, only the place of assembly changes, the essence of technology remains unchanged. LG is a manufacturer whose product assembly country does not really matter. Similar plants are located in China, Taiwan, Indonesia, the Philippines and, of course, in the home of the famous brand - in South Korea.
Production Features
A conveyor assembly principle is used in factories. Each worker stands in his place and performs only 1 - 2 operations. For the assembly of one monitor orTV takes only a few minutes. Each worker has his own set of parts that he uses. Some of them are made in Russia. When it comes to monitors and TVs, these are simple components, cases, simple microcircuits.
As for refrigerators and washing machines, up to 60% of parts can be domestically produced, even if the documents indicate that the manufacturer is LG. The country of assembly does not supply only cooling systems and compressors - these parts are imported.
Washing machines and refrigerators are also assembled on the assembly line, however, due to the complexity of some operations, several people can perform one process at the same time. This is done in order to reduce the cost of the final product. If you bring each light bulb from Korea, then the final price of the goods will be an order of magnitude higher than domestic counterparts. This will make the equipment uncompetitive on the market, and it is far from a fact that its quality will be better.
Quality control in factories
All LG appliances are of high quality. Which country of origin does not matter, the quality control procedure for all plants is the same. Each TV and monitor after assembly is connected and checked for compliance with standards. Selectively checked 3 percent of the produced models. They are left to work for a day at a high ambient temperature, periodically provoking power surges. If a marriage is found in at least one copy, the entire batch will be discontinued and sentfor a recheck. This also applies to other types of technology. Products released from the factory are equally safe for both humans and the environment.
Washing machines
As mentioned above, LG washing machines have been produced in Russia since 2006. "Producing country - South Korea" - this inscription can be found only on single copies, as a rule, on new products that have not yet been put into mass production and are experimental.
Distinctive features of the models released under this brand are innovation, reliability, simplicity and comfort. There are several features inherent in LG washing machines:
- Using a direct drive motor. The drum is attached directly to the engine (without the use of a belt), which significantly reduces noise and vibration, increasing the reliability of the connection.
- A large number of programs and opportunities. Even on basic models, you can adjust the temperature, spin speed, select the optimal program for the desired type of fabric.
- The lineup is constantly updated. For example, a novelty has recently appeared on the stands of stores - a washing machine with two drums. Some models use TrueSteam, a steam treatment technology. It allows you to remove odors and light soiling from delicate laundry.
Refrigerators
Poland, China and Russia are where LG refrigerators are produced. The country of origin depends on the models themselves. In Russia, they produce budget models of an economy class,available to the average consumer, in Poland - more complex premium multi-chamber refrigerators. Two-door models, the so-called Side by Side, are produced in China. Unlike television equipment, some of the components are produced at the assembly site: the bottom, rear wall and doors of the units are pressed.
LG refrigerators feature a linear inverter compressor that reduces power consumption and reduces the noise level of No Frost models. You can also mention the Multi Air Flow technology - multi-flow distribution of cold air throughout the entire volume of the refrigerating chamber.
Wi-Fi is another option that is found in the latest models of this company. When the application is connected, the owner of the smartphone will receive notifications about the open door, temperature changes inside the chambers. He will be able to remotely turn on the quick freeze and holiday mode, as well as diagnose the unit.
TVs
TVs make up a significant part of LG's technology. The company's management invests a lot of money in the development of innovations. One of the latest innovations, prototypes of which appeared in 2015, is a TV with a flexible screen that can be rolled up into a tube. Such exclusive models are first developed in a research center, and only then, if economically feasible, they are launched into mass production.
More often buyers are interested in where the in-lineproduction of LG TVs. The country of origin of mass market models is Russia. At one of the four workshops of the plant in the Moscow region, most of the TVs are assembled on the conveyor. As mentioned earlier, the main part of the components (in addition to minor components) comes from abroad.
Phones
Phones are a relatively new direction for LG. Only in 1996, the LG Mobile Communications division was opened, which develops and releases modern models. Just a couple of years later, phones under the LG brand first conquered Russian and then European markets. And already in 2005, the company was among the top five global suppliers of mobile devices. Nowadays, the range of products is not limited to phones alone, smartphones and tablets are replenishing the treasury of products.
Where do they collect all mobile equipment, including LG phones? The manufacturing country of mobile devices is China. Tablets, radios and players are also assembled there.
Despite the fact that the production of smartphones is not the main one for LG, it tries to keep up with the world leaders and constantly puts forward new products to the world market.
Today, the main direction of development is devices based on "Android" and Windows Phone 7 of the "Optimus" series. LG has launched the world's first dual-core smartphone and 3D content phone. In modern models, all the latest developments in the field of displays are constantly being implemented - LG Black P970 was once calleddevice with the brightest screen.
Prospects for the development of the company
Perhaps, in Russia and Europe you will not find a single person who is not familiar with LG. The country of origin of the brand was originally South Korea, today the corporation's factories are located around the world. Judging by the quarterly reports, the company's revenues are only increasing, there is an increase in production capacity. Only the direction of premium smartphones sags. There is no talk of opening new factories yet, but existing enterprises are fully loaded with work.
