Special offer is a direct marketing action in which the seller of the goods addresses the buyer and focuses on both the main benefit from the purchase and some additional features. In fact, there are dozens of special offer methods in marketing. We will focus on some of them in our publication.
Special offer for cars includes some kind of bonus or present. Quite often, this is insurance on special conditions or participation in lotteries with significant gifts (depending on the brand and cost of the vehicle itself). Almost always there are cars on the market that can be bought at a certain price, but only at a certain time, as well as cars that are offered as part of a test drive.
With the development of online commerce, in almost every large store of this type, we meet a special offer of a different kind. For example, very often the firstthe buyer is offered some kind of preferences, benefits, a small amount for the purchase if he purchases a certain amount of goods. Gift certificates with a limited validity period are also common, so that the influx of customers takes place at the time the seller needs. There is also such a method as a savings program, the main purpose of which is to reward regular customers for loy alty to a brand or store.
From time to time, shots from sales fly around the world, where a special offer allows the first, for example, a hundred buyers to take goods almost for free. In pursuit of them, people beat and knock each other down, traumatic and even fatal outcomes are not uncommon. Needless to say, twenty years ago in the USSR, many things looked like a special offer of this kind. Of course, scarcity sales didn't make a show, but our grandparents could spend more than one night checking in lists and jostling in lines to buy an imported closet or boots.
Special offer in home appliance stores is often represented by installment payment for certain goods, free delivery, visit of a specialist to determine the necessary characteristics of a future purchase. Large retail chains offer to take old-style goods from a potential buyer in exchange for a new one with some kind of discount. The situation is somewhat different with really rare products. It is often offered promotions like "limited edition product". Joining an elite club can also make things easier.users.
In grocery outlets, you can almost always find goods that are offered cheaper in bulk sales, as well as a step-up discount, which makes it possible, for example, to buy goods with a 5% discount when buying 1000 rubles, 10% – for 2000 rubles, etc.
For those who often buy air tickets, special offers for this expensive mode of transport will come in handy. In addition to the traditional beneficiaries - students and pensioners - discount programs can be used if you book tickets ahead of time or catch special promotions that can literally last one day or several hours. Within their framework, you can usually get an inexpensive class ticket, which must be used without fail before a certain date. Also, special promotions are held as part of the new route in order to attract customers or poach them from competing companies.
