Place a banner on your site to promote your web project on the Web as efficiently as possible. This is the most popular method of advertising on the Internet, which helps both start-ups and already established companies to make themselves known and attract new visitors.
But in order to place a banner on the site, you first need to take it somewhere. There are two ways to do this:
- draw it yourself;
- take the finished image from another site.
The second method is mainly used when you need to advertise a partner site (for example, Yandex). Manually, most often those banners are drawn that personally advertise your products. They are then posted on other sites.
Why do we need banners?
Their main goal is to attract a large number of users to their Internet resource. But besides this, banners perform another task - they form an idea about the company, promote its brand and positive image. They can also advertise any paid services, while helping the owners of online stores.
Partner site banner will bring you a percentage for sales orJust a reward for clicking on a link. This is a great way to earn extra money on your web resource.
How to create a banner for a website?
If you decide to advertise another resource on your site, then everything is simple. Go to this resource and look for the column on the partnership agreement there. In addition, the banner you need can simply be placed there (another name is the site button) and instructions for placing it.
But if you decide to create your own website banner, you will inevitably run into a number of issues that need to be resolved before starting the process.
Image dimensions
Of course, you can create a banner with any size, and then look for sites where it can be placed. However, most web resources have common standardized sizes for advertising images. Here are the most popular ones: 728x90, 468x60, 336x280, 300x600, 300x250, 250x250, 234x60, 200x200, 180x150, 160x600, 125x125, 120x600, 120x240. Most likely, this entire set will not be available on every site, but the information on the affiliate program will indicate the specific requirements for your banner.
Banner view
Based on the implementation method, banners are divided into three categories:
-
website banner Static. This is an ordinary still image. This method is convenient due to its simplicity and low image weight, but there is also a significant drawback - relatively low attractiveness and efficiency.
- Animated. Thisthe banner is an animation in-g.webp" />
- Flash or Java banner. This is the most difficult advertising option to implement. In fact, it is a small program that can have sound, beautiful visual effects, and even interactivity. Here, efficiency and expressiveness are at the highest level, but creating such an application is quite difficult, besides, this process requires good knowledge in the field of creating flash animation. Also, keep in mind that this technology is relatively new, so some older browsers may not support it, and as a result, your ingenious creation will simply not be visible.
Banner Apps
For all three types of advertising you will need separate programs. For a static image, CorelDraw or GIMP is suitable, for animation - Easy-g.webp
