The main goal of any company is to obtain the greatest profit, the maximum possible in specific conditions. Only when all manufactured products are sold in full on the most favorable terms, this goal can be considered achieved. The task is not easy, but quite solvable. For its implementation, a special marketing service is being created at enterprises. This structural unit has the following main functions:
- Studying a possible market.
- Search for profitable clients.
- Offer and conclusion of supply contracts.
- Product sales.
- Delivery of goods to the consumer.
The main thing in this list is the sale of manufactured products, or, in other words, sales issues. Therefore, the marketing policy is fundamental for solving the set tasks. Its development is very important for any organization, whether it is production, trade or the service sector. Each of them tries to draw close attention to its product (service) of the largest number of consumers and sell it with maximumbenefit for your business. The sales policy reflects the immediate and long-term prospects, evaluates them and determines the main ways.
The main task set by the marketing policy is to increase the competitiveness of goods. This can be achieved in two ways:
- Developing activities aimed at maximizing the efficiency of distribution channels. This refers to a comprehensive study of the need for goods, the planned distribution of the company's products between intermediaries and consumers, the direct organization of marketing channels for products and constant monitoring of the functioning of these channels.
- Skillful management of the process of movement of the goods themselves. This includes the processes of storage of goods, their loading, transportation and delivery, as well as the control of all these processes.
It's not easy to make your product be considered the best. The sales policy contains very specific measures, the implementation of which will achieve the goal.
The company's marketing policy is developed by specialists on the basis of research and discussed at meetings. Here, the leaders of each section can express their opinion and make the necessary adjustments to the overall action plan. Together, we develop a strategy and tactics for solving the tasks set. Specialists work hand in hand with each other, constantly exchanging information. Draft enterprise marketing policy comprehensivelyreviewed, supplemented if necessary, documented and approved by management. The main principles of this document are to ensure that the actions of all sections and structural divisions of the company are purposeful, coordinated, that employees act systematically, comprehensively and, if necessary, show flexibility in resolving issues of revising their positions. A well-developed marketing policy allows the company to conduct the production process rationally and according to plan, and as a result, to receive the expected profits.
Considering the above, we can conclude that the sales policy in marketing plays an important role. Indeed, only when an enterprise clearly knows who, where, when, how and how much goods it is ready to purchase, it can work productively. It's not enough just to sell a product. We need to do this as efficiently as possible. To expand the spheres of influence in the field of sales, additional forces are sometimes involved in the form of dealers. They are designed to maximize the geography of goods. The task is simple: the more people know about the product, the more likely it is to sell the product with the greatest profit.
Each enterprise chooses for itself the most appropriate way to achieve its goals. Here, both the specifics of the product and the capabilities of the company are comprehensively taken into account. All these issues are designed to be addressed by the specialized policy of the enterprise for the sale of manufactured products.
