Even if link rankings are finally and completely abolished, no website promotion will be effective without them. After all, the ranking also takes into account the trust of the site, the behavioral factors of users following links, as well as TIC (thematic citation index) - for Yandex and PR (literally - PageRank) - for Google.
In modern website promotion, anchorless links play a significant role. And this is no accident: search engines “trust” such links much more often than others, because a non-anchor link is more natural. It is about them that will be discussed.
Basic concept
The simplest explanation for the term "no-anchor link" would be that it is a link without an anchor. A logical and understandable explanation, isn't it? But not everyone will be able to realize the fullness of the picture, so initially you need to know what an anchor is. If you look from the point of view of visualization, then this is the text under which the link is “hidden”. Most often, a fragment containing such a link is highlighted in a different color. When the mouse cursor lands on suchanchor, the cursor, the color of the letters may change, and even an underline may appear.
In SEO dictionaries, the following interpretation of the anchor is given: this is the text that is located in the code on the page between the opening and closing tags with the corresponding letter "a" (and). Because of this, many text optimizers deny the fact that anchorless links exist, explaining that there is always something between two tags, and, as a conclusion, each link has its own anchor. But the most competent and well-known SEOs actively use the term "anchorless link" and perfectly understand its difference from the anchor one.
Links related to anchorless
The most logical visualization of a non-anchor link is directly the URL of the page, that is, a link starting with "https://" or with the well-known abbreviation "www.". You can also specify the site address directly, which looks like “fb.ru”, but in this case, “fb.ru” acts as an anchor. It is not forbidden to use this option, but it will not be entirely logical, since when transferring a link to another person, the user copies its name from the address bar of the web browser. In this case, the option “https://fb.ru” will look more natural.
A link without an anchor can also be called a website address that is "hidden" under the words "click", "here", "click", "link" and the like. To the logical question "why?" a fairly simple answer follows: these phrases are the simplest and are very often used on forums, social networks and personalblogs by users who wish to share this or that link. That is why these links are considered natural, that is, they do not contain keywords and unnecessary information.
Anchor and non-anchor links in website promotion
The difference in website promotion with anchor and non-anchor links looks very simple. It consists in applying the same anchor, that is, the keywords used in it.
Basically, anchorless links are used to build link mass and make it more natural. In other words, they increase the trust of the site, indicating the quality of its content and the interest of visitors to it. If you need to raise the TIC and PR of the site, these types of links are the best fit.
Anchor links are most often used in promoting sites for any specific queries when using the global search. The advantage of anchors in this case allows search robots to get additional information about what “keys” the page is optimized for and what queries to rank the page for. Anchor links have advantages, such as speed. But the effectiveness of these is short-lived, because if used excessively, they can harm the site for the anchor list with spam.
Usefulness of anchorless links
Based on the above, we can draw several conclusions about links that do not contain anchors:
- They have a long lastingefficiency.
- Affect the increase in site trust.
- Their natural content guarantees safety.
This kind of links work especially effectively when promoting young sites that have just started their activity in the web space. This will increase the indexing speed of the resource and give it a certain value in the eyes of search robots.
How to make an anchorless link
In order for promotion using links that do not contain anchors to be more effective, you need to make sure that they are displayed correctly. First you need to make sure that you use a friendly page URL that displays its title using transliteration. In other words, the link to the site itself should not contain incomprehensible numbers, letters or symbols (for example, “https://fb.ru/%D8%CB%…%21%B2%8D”).
After that, we can talk about creating anchorless links and filling the resource with them. Such URLs should look like this: "A link to the profile of the author of the article can be found here." In principle, nothing complicated.
How to get free anchorless links
In order to start developing your own web resource, it is not necessary to buy anchorless links. For the first time, the option for the natural appearance of this kind of URL may be suitable. This is done in a simple but very laborious way. All that is needed is for users to leave recommendation links on other resources, send them in messages on social networks and on forums. Even better, if the usefulness of this or thatother resource will start writing in "Learn" or in personal blogs. It is these natural links without anchors that will have a long and positive effect.
I would like to note that an important role in obtaining natural links is played by the content that fills the web resource. The content should be useful, unique and of high quality, and in this case the site will be of interest to all new users who will be happy to share links with their friends.
This article describes in detail what a non-anchor link is. Examples, if the above are not enough, can be sorted out on the forums dedicated to SEO, or in specialized literature. That is why, before spending money and turning to professionals, you should try to figure out the topic of anchor and non-anchor links yourself and become a professional yourself.
