Lee Alexander McQueen is one of the famous British designers, his collections have been recognized more than once as the best not only in his country, but also far beyond its borders. It is known that Alexander Mcqueen brand costumes were tried on not only by famous models, but also by politicians and show business stars.
The history of Alexander Mcqueen
McQueen Alexander showed design skills from childhood: he made styles of dresses for his sisters. Already at the age of 16, he decided to do what he loved: he started working in an atelier, and eventually became an experienced tailor.
Already at the age of 20, thanks to the practical experience gained, Alexander became interested in creating artistic costumes and learned the art of artistic cutting techniques (he mastered 6 methods). His work and creativity interested the Japanese designer Tatsuno Koji, who was engaged in the creation of model clothes from vintage fabrics, and McQueen Alexander became not only his assistant, but also a valuable employee. At the age of 27, the French Fashion House invited a talented young guy to work as a chief designer, and this made it possible to develop his own brand, which over time would become a popular brand.all over the world.
Fashion Ideas
McQueen was sure that clothes should evoke emotions, so he created only bright, colorful, unforgettable images. He turned each show into a sensation: either the models walked on gravel in high heels, or ankle-deep in water, or the collection was generally presented on rotating mannequins. Creativity in creativity was expressed not only in details, but also in general images, directions, presentation of unique trends.
McQueen Alexander collaborated with brands such as Gucci (while developing his own collection for young people), Puma (in 2005 developed a collection of shoes for sports), and in 2007 he created his own brand of men's chest-shaped suitcases - Samsonite Black Label. Many times has been recognized in England as the best developer in the fashion industry.
Famous collections, fashion house, stages of brand development
UK fashion house Alexander Mcqueen (the brand was founded in 1992) specializes in the following main areas: women's and men's clothing, shoes, perfumes, underwear, accessories.
Let's get acquainted with the stages of the formation of this famous brand.
1. In 1994, the famous designer became famous for wrapping models in cellophane and using grotesque makeup. The images of the models resembled witches and the shadows of ghosts, vampires, and the dead. For this, he received the nickname "hooligan" in fashion circles.
2. Since 1996, cooperation began with Sarah Burton (andin the future, she became the art director of the Fashion House after the death of McQueen Alexander in 2010).
3. 2000: the brand became famous for the image of the skull on their products. Famous stars began to choose outfits of this brand: Whitney Houston, Madonna, Julianne Moore, Jerry Hall and others. And classic men's suits were tried on by the princes of Great Britain and the presidents of some countries.
4. In 2000-2001, the Gucci group company acquired a majority stake in the Alexander Mcqueen brand, and this contributed to its further development.
5. Starting in 2002, the main screenings were moved to Paris. The very next year, the first perfume was released (female spicy fragrance with hints of the East), and then the Alexander Mcqueen composition for men.
6. 2004 for this brand was marked not only by the creation of new men's clothing collections, but also by the appearance of sunglasses. Group Safilo obtained the appropriate license and released Alexander Mcqueen glasses, which are still popular today.7. From 2005 to the present, new fashion collections of this brand appear almost every year. The Alexander Mcqueen women's dress is always distinguished by sophistication and originality: fantastic patterns, the presence of unsurpassed manual craftsmanship, the incorporation of art into original models, etc.
Where to buy branded goods, prices
Alexander Mcqueen, a British brand, has stores all over the world. You can also take advantage of interesting and inexpensive offers from past collections through the Internet.
The McQueen brand is always original and classic, no matter what year the clothes were presented on the catwalks of the world. Men's suits, women's dresses, accessories always seem to be relevant for several seasons in a row, despite the high price category. Products of this quality and design are worth it.
What is the main identity of the style
This world-famous designer is primarily known for his freedom. He seemed to be protesting against the limits of civilization: religion, laws, violence, war, politics, disease, hunger. Often participated in charity events. Each of his collections is different, but the perfection of the classics and free solutions are felt in everything. It is not for nothing that well-known representatives of show business opt for this brand. McQueen has mood and vibrant colors, while graphics and drapery make any form look perfect. It should be noted that there is no fuss in these models. Everything is so harmoniously combined that few people will be indifferent to the product.
