Many companies, in order to emphasize their individuality, introduce a mandatory dress code. Somewhere this concept means an exclusively business style of clothing made in a certain color scheme, somewhere the wearing of some separate paraphernalia, such as ties, badges, etc., but somewhere they go further and give employees branded T-shirts and sweatshirts. In this situation, putting a logo on clothes is a direct necessity, but a good leader should think not only about how to create the image of the company, but also about how not to spend a lot of money on it. Let's try to figure out how to print on fabric to find the most suitable one.
A little about the ways
Of course, putting a logo on clothes is a process that has been put on stream for a long time. Someone draws them by hand using special paints - a rather time-consuming way, but it still has a place to be. Others choose embroidery, both hand and machine. Still others use special printers that will put the logo you need not only on the fabric, but also on the ceramic cup and mouse pad. So it all depends on your budget and, of course, creativity. With a simplelogo, it may be possible to save the money that would be spent on applying a large-scale color drawing.
Method one - pad printing
Printing on clothes is one of the most famous and affordable ways to personalize things. There are two types of printing: tampon and thermal printing. The algorithm of action, in principle, is the same, but the output texture will be slightly different. First things first.
Pad printing involves the creation of a certain stencil, which is then transferred to the cliché. To apply the image directly, a silicone swab is used, which, wetting alternately in different colors, draws the image based on the cliché. This method is not very fast, it requires the manufacture of a cliche, and its etching with alkali, and the subsequent assembly of simple mechanisms, thanks to which the system will still work. In addition, this technology imposes a limit on the size of the image. But one of the advantages is that it is possible not only to apply logos on workwear, but also to print on various items.
Second method - film printing
Next, consider thermal, or film, printing on clothing. It's even easier here. A stencil is created again, which is then transferred to a special film of a certain color or, if the client wishes, to another material, such as velvet. This will create a convex and pleasant to the touch image. Here, however, there may be problems with the choice of colors, but usually suchdifficulties are resolved very quickly.
And then, under the influence of temperature, the pattern from the carrier, let it be called that, is literally imprinted into the fabric. Any colors and any sizes - in this situation there are no restrictions. In addition, this method is one of the most affordable. There are also disadvantages. It is not a fact that the image will last for quite a long time and will not be erased under external influence, although, in theory, such a risk is minimal.
Third method - silk screen printing
The word "silk-screen printing" is associated with something oriental refined and beautiful. And rarely do people think that it can be used to refer to another way to print on clothes. In general, the silkscreen logo makes it bright, noticeable, catchy and very accessible.
The benefits include the ability to create an image on almost any surface while maintaining all the original brightness. Forget all your associations with foggy Chinese mountains and green tea, this method involves the most banal application of the logo on clothes with paint. A number of stencils are made (one for each ink), then the image itself is applied through them.
Fourth method - embroidery
Go to the last method - logo embroidery. Yes, it will be the most expensive, but the image will never fade, will not be erased, and will generally remain in its original form all the time that the thing will be worn. Of course, ordinary homemade threads are not used here, they are usedonly special resistant materials that will ensure the perfect execution of the pattern. Everything is done, of course, on special equipment, but it's really worth it.
What affects the price?
The price for applying a logo on clothes depends on many different factors. The method of transferring the image directly plays a role: it is clear that printing ink will cost less than special threads. Moreover, the printing process itself is much less time consuming than embroidery, so it is logical that it will cost less. A lot also depends on the size and color of the image: the brighter and larger the picture, the more stencils will have to be produced, that is, the cost of production is already increasing. And, of course, circulation. Stamping the same image many times is much easier than making a series of stencils, i.e. the cost per copy decreases, while the total order price increases due to the increase in the number of copies. And, of course, as in any business, you will have to pay extra for urgency.
Conclusions
It doesn't matter whether you choose silk screen printing or one of the types of printing, maybe you will be attracted by the long service life of logo embroidery on clothes, in any case, creating a company image without special attributes is impossible. We must not forget that your employees are your face, and if everything is not so difficult with symbols like branded pens, cups and business cards, because there are not so many options for drawing a picture, then you will have to tinker with clothes.
Hardly an employee ina T-shirt where half of the logo has crumbled and the other has been visibly worn will make a favorable impression. Therefore, it is better not to spare money on something that can subsequently significantly affect your profit. The image is made up of many small details, each of which must work perfectly in combination with others. Who will believe in the high quality of the services provided with the improper appearance of the staff? The choice is yours.
