Recently, one of the oldest YouTube channels called NEMAGIA has attracted a lot of attention. The reason was searches in the apartment of Alexei Pskovitin after a conflict with Oleg Tinkov. What did the creators of the channel do before the scandal and what is the essence of the trial with a big businessman? Let's find out!
Alexey Pskovitin was born on October 9, 1991 in the city of Kemerovo. He graduated from a music school, studied as a locksmith, worked as a miner, served in the army and received a higher education, but he did not work in his speci alty …
Why "NON-MAGIC"?
No one remembers how, back in 2009, young Alexei Pskovitin registered his channel on the then not very popular YouTube service. The 18-year-old boy began by debunking famous tricks, hence the original name - NEMAGIA. For a long time he posted videos that were not very popular with the audience. At this time, the guy successfully studied at the institute and was looking for ways to develop his channel.
Mikhail Pechersky decided to help him in this. Friends decided to diversify the content andbegan to shoot video reviews about films and comment on the situations that happened in the lives of their fellow video bloggers. In the summer of 2013, the guys register a new channel, calling it the same as the first - NEMAGIA. Alexey Pskovitin and Mikhail Pechersky found a format that was of interest to the audience. The rapid development of the Internet project began.
Reactions and revelations folders
Now it seems that the main hater of the entire YouTube has always been Nikolai Sobolev. Only the well-known St. Petersburg video blogger Dmitry with his releases “Larin vs.” can compete with him. Compared to the Kemerovo guys from NEMAGIA, these figures are still newcomers to this format. It was Alexei and Mikhail who began to survey their colleagues and discuss their actions and statements. They were not afraid to speak loudly about the actions of politicians and other dignitaries. For this, the audience thanked them with a large number of subscriptions.
First conflicts
The video bloggers did not really like the analysis of their activities, but only the rapper Basta decided to enter into an open confrontation with the Siberian guys. He did not like the fact that the guys not only criticized his work, but also touched on his personal life. Alexey Pskovitin has such a distinctive feature - to speak sharply against the person they are currently reviewing. Basta not only verbally threatened him, but also managed to raise his fans from Kemerovo against the pranksters. For a long time, there were rumors that the rapper even put a price on the heads of the guys,but in the end the conflict hung in the air. The guys did not apologize, Basta forgot, fans of both sides rejoice.
Fateful words
In the summer of 2017, the guys touched on the activities of Oleg Tinkov, and in particular his Tinkoff Bank. They did this not by chance - it was a reaction to an interview with a businessman in which he said that bloggers would sell their mother for money. Everyone knows that channel creators get paid for integrating ads into their videos. Tinkov, like no one else, understood that all young people are now on the Internet, which means that it is there that you need to promote your product. A large number of video bloggers advertised his bank, for which they received good fees. All of Russia knew about the attitude of this eccentric billionaire towards people. He repeatedly spoke out sharply in the direction of ordinary citizens and, by and large, did not consider them to be people. He explained his behavior by a difficult explosive character. This played a cruel joke on him.
What was the video about?
The guys decided not to spare the feelings of the businessman and thoroughly rummaged through his dirty linen. There were a large number of sites where people left reviews about working in the company and frank "scam" from the management. They do not pay salaries, they are rude, they threaten. The credit system of the bank was also considered in detail - extortionate interest and threats after delayed payments. The audience did not learn anything new - all the information was in the public domain. Lesha and Misha just put it together and presented it in one video.
Of course, it was not without sarcasm and jokes. So, in particular, Tinkov's wife got it, whom he called several times smarter, more beautiful and a hundred times richer than Ksenia Sobchak's girlfriends. The guys provided a photo of the woman and invited the audience to appreciate the beauty of the businessman's wife. This was probably the reason for filing an application from Oleg Tinkov, although he accused them of slandering the bank.
One for all and all for one
In order to secure the status of an honest person and not lose clients, the billionaire decided to use the services of other bloggers. Its representatives began to send them offers in which they asked to mention the bank in a positive way in their videos. Unobtrusively and subtly. This was a generous reward. But the businessman did not realize that he was walking in a minefield. The community of bloggers, even having open conflicts with colleagues, will always defend their honor.
Talks about venality and three lawsuits with Alexei and Mikhail have borne fruit. Video bloggers began to break off all relations with the businessman. Defiantly, the cards of Tinkoff Bank were cut on camera, and not the most flattering statements flew to the owner himself. Yuri Khovansky sharply expressed himself in the direction of the billionaire, for which he was soon knocked out the door to the apartment. It became clear that the war had begun.
Vloggers were not afraid of pen alties from their advertiser. So, the glorious friend Oblomov announced on the channel that he would rather pay a large pen alty than continuecooperation with such a person. The restaurateur tried to get out of the situation dry and even made a video in which he condemned NEMAGIA and praised Tinkoff Bank. Having received a share of contempt from his subscribers, he was forced to terminate the contract with the main sponsor of Versus.
This is no longer a joke
September 12, 2017, Mikhail urgently goes to Periscope with a statement that at 7 am unknown people broke into Alexei's apartment. They called themselves people from Petrovka, 38, and cut off all the wires - electricity, the Internet. The blogger's computer and all possible storage media were confiscated. Soon the same friendly company appeared on the threshold of Mikhail himself. But if Alexei Pskovitin does not have a wife, then these actions frightened Mikhail's wife Katya very much. The case took a completely different turn - the public outcry threatened to develop into something more than just a censure.
Vloggers began to shoot special releases, and the whole country has already learned about this case. Tinkov offered the guys a settlement agreement - they apologize with the help of a video message, and he withdraws all claims. But Mikhail and Alex decided to go to the end. Soon the president of the country also learned about this case. He was surprised that Moscow police officers, on the orders of some businessman, flew to Kemerovo and carried out an illegal search. He promised to deal with it, and this was already a very serious turn in the sensational situation.
How to merge competently, or Lessons of mercy from Oleg Tinkov
On the wave of universal hatred for his person, a businessmanmakes a grand gesture. He invited Amiran to his office and made a statement on his channel "Khach's Diary" that he was withdrawing all lawsuits against NEMAGIA. It is noteworthy that shortly before that, he called the owner of the channel himself stupid and humiliated him on a national basis. Video bloggers did not appreciate the nobility of the businessman, because it was clear to everyone that this was the easiest way to merge.
