Advertising remains the engine of trade even in the age of high technology. Now marketing has largely moved to the Internet, and the ability to customize ad placement allows entrepreneurs and managers not only to identify the target audience according to the interest of users in a particular product or service, geographic location, but also to distribute potential customers by other groups (age, for example, the presence of minor children, income level, interests).
"Yandex. Direct" for beginners does not present any particular difficulties, however, you can get confused in the numerous payment methods, most of which, unfortunately, are available only for Russian citizens and companies registered in the territory of the Russian Federation.
What is Yandex. Direct? Campaign budget
One of the popular contextual advertising systems, which even a beginner in the field of Internet marketing can master, is the Yandex advertising network - Yandex. Direct. The cost of promoting goods or servicesin the search engine advertising network, covering 280 million searches daily, depends on many factors: the region and period of the ad, placement sites (all or only mobile) and keywords.
The cost of a click varies significantly depending on the field of activity of the company, individual entrepreneur or individual. So, for the keyword “real estate”, the average cost of a click is from $5 to $10 (in the first position of an ad unit), and in the construction business it can reach $25. In less profitable industries (potentially), for example, the key phrase “make money online” is limited to only fifteen cents. Managers who promote cosmetics, sporting goods, sites about games and movies, used cars, and mobile phones can also count on a budget advertising campaign.
How to pay for "Yandex. Direct" when the advertising company is already set up and waiting to be launched? There are several ways, some of them are available only to citizens of Russia, while others can be used without restrictions by residents of Ukraine, Kazakhstan and Belarus. Payment ("Yandex. Direct") is carried out in just a few clicks.
Minimum replenishment
The minimum amount to replenish an advertising campaign account ("Yandex. Direct") at the moment is 300 rubles. Before the change in the dollar exchange rate, the value corresponded to 10 c.u. e. After the fall of the ruble, the amount of the minimum replenishment did notchanged.
Payment for individuals and legal entities from Russia
There are many ways to replenish an advertising campaign account for Russian citizens. How to pay for "Yandex. Direct" in Russia? For individuals and legal entities, the following options are available: e-wallets, bank or cash.
Users from the Russian Federation can pay for "Yandex. Direct" with electronic money WebMoney, PayPal or "Yandex. Money". In the latter case, it is important that the Yandex. Passport login matches the advertising campaign login in Direct. To pay with an electronic wallet, it is enough to indicate the payment method: WebMoney, PayPal or Yandex. Money - during billing of the advertising campaign. In the case of PayPal or WebMoney, you will be redirected to the sites of payment systems with the specified payment details. Payment is credited within 15 minutes.
Payment through a bank can be made by plastic card, receipt or through Internet banking. To receive a receipt, go to the “Pay” page in Yandex. Direct and select the “Issue an invoice” option. The generated receipt can be printed or sent by e-mail. To pay for "Direct" via Internet banking, when setting up the payment, you must specify the option "Cash in the bank", select the payment system and create a Yandex. Direct account. Money can also be transferred from the card. Cirrus Maestro and Visa Electron are not accepted for payment, there are no restrictions for other cards.
Payment for Ukraine, Belarus and Kazakhstan
How to pay for "Yandex. Direct" for citizens of Ukraine, Belarus and Kazakhstan? The following methods are available:
- Through a bank to the settlement account of “Yandex Ukraine” (in hryvnia), Orange Point Agency LLP (in tenge) or a general Yandex account for non-cash payments. You can get an invoice for payment by sending a message to the support email in Yandex. Direct.
- Citizens and organizations of Ukraine can reimburse the cost of an advertising campaign from Yandex. Money e-wallets (an account must be identified) or WebMoney (only from a U-wallet).
- By bank card through Privat24 (only for citizens of Ukraine) or by bank card if it is issued by Privat Bank.
Payment from CIS countries, Georgia, Abkhazia, South Ossetia
How to pay for "Yandex. Direct" from Georgia, Abkhazia and South Ossetia and other CIS countries (except Russia, Ukraine, Kazakhstan, Belarus)? To receive an invoice for payment, you need to write to the email address of Direct support. Scanned documents should be attached to the letter: passport or driver's license, documents confirming the registration of a legal entity. Verification may take several business days. Payment is made at a bank branch or with a plastic card.
Payment for individuals and legal entities from Turkey
Companies and individuals from Turkey cantop up the advertising campaign account with a bank card or to a Yandex Turkey current account. Payments are credited within 15 minutes. To issue a receipt, you should contact the official Yandex. Direct support email address. After checking the documents (passport, constituent documents of the company), the user will receive an invoice with payment details for Yandex. Direct. For beginners, by the way, paying with a bank card is one of the easiest and fastest ways to replenish.
Pay from USA, Switzerland and other countries
How to pay for "Yandex. Direct" from the USA, Switzerland and other countries? Residents of the United States of America can fund their account through the PayPal payment system. Otherwise, the payment methods are the same: through a bank using a bank card (with the exception of VISA Electron and Cirrus Maestro) or at a branch of a financial institution. Payment currency - US dollars, Swiss francs, euros or the currency selected when registering an advertising campaign in Yandex. Direct.
