Table of contents:
- General information
- About free and paid
- Contextual advertising
- Affiliate and exchange networks
- Thematic promotion
- Social media resource
- Building an effective advertising campaign
- Final parting word
How to advertise on the Internet, and most importantly - where? What is offered as paid options? What about free ones? Where is the best place to advertise on the Internet so that it is effective?
Advertising is the engine of trade. That's what the postulate says. And the more serious the approach, the better the result. The Internet occupies a special place in the modern information society. And, accordingly, thoughts come about how to promote your product or service on the Web. Naturally, beginners have questions: where and how to advertise on the Internet, paid or free? So, let's highlight the main promotion tools:
- Contextual advertising.
- Affiliate and exchange networks.
- Thematic promotion.
- Social networks.
Each of them has its advantages, features and disadvantages. What to use?
About free and paid
Before proceeding to the main topic, I would like to pay attention to this important aspectactivities. Of course, I would like everything to be free. But, alas, this does not happen. Even what is called free, as a rule, is such only conditionally. After all, you will have to spend not money, but your time. In the future, considering each tool, in parallel, attention will be paid to the possibility of doing without material costs, but sacrificing your time. Which of these is better, let everyone decide for himself. At first, sacrificing your time may be justified. But then you will need to switch to paid options. After all, time is money. And it’s better to earn a good amount in 10 hours, part of which will later go to advertising, than to manually promote yourself.
She is, one can confidently say, a certain promotion standard. What is its essence: you need to pay the system a certain amount of money, set the display conditions - and wait for the result. With the right approach, she will let you know about yourself very quickly. Here's how to advertise online without any hassle. Of course, it is desirable to study thematic information in order to increase its effectiveness. After all, contextual advertising is such a sphere that rushing at it with a sword is fraught with significant expenses and low results. Where to advertise online? There are a fairly large number of different systems, the most popular of which are Google Adwords and Yandex. Direct. In the case of them, only paid accommodation is provided. It is impossible not to note the rather high prices: an ad in these systems will cost,at least several thousand rubles. But this is compensated by the ability to select a narrowly targeted and thematic viewer from millions of visitors. Other systems offer the possibility of advertising at lower prices, but, alas, the end result also falls with them.
In the information age, it will not be difficult for any person to convey their thoughts to a wide range of people. Sometimes it's just huge. Blogs are a pretty good implementation of this situation. Their important advantage is also the fact that they are often sites with a clearly traceable theme. There are free/paid promotion opportunities here. If you have the funds, you can agree and order a paid post, where you will review the product or service. But this is not the only option. You can also order a post, which is usually placed at the end of the text and consists of several lines with a link to the material. Another option in the case of blogs is to place a banner visible from any page of the site. All this applies to paid promotion tools. What if there is no money? In the case of small and medium blogs, you can agree on a barter exchange - writing articles for the site in exchange for a post. Of course, this is not the best option, but still better than nothing at all.
When the question arises of where to advertise effectively on the Internet, few people think about the media. And in vain - it's a good source of attracting new customers. Conditionally, here it is possible to single out the implicit/explicitadvertising (respectively, free/paid). To a greater extent, this all applies to the regional media, but it may well be implemented at the federal level. What is it? In an obvious case, it is enough just to have money and contact the person in charge so that an advertising article or a banner is placed on the media website. This is especially useful when working with thematic content. Implicit advertising can take place if the media takes an interview or has the functionality of maintaining author's columns, where everyone (with the ability to write and, sometimes, other conditions) can express their opinion about something, while simultaneously mentioning objects of interest. Here's how to advertise online simply and effectively. True, it should still be understood that it will not work to get to the federal level right away - most likely, at first you will have to be satisfied with the region, region or even city.
Affiliate and exchange networks
This is a promotional toolkit that positions itself as shareware from the very beginning. What is its essence? Sites place an insert on their pages that broadcasts advertisements of other sites, and for each transition, intra-system currency is charged, which can be spent on switching to another resource. Often the quality of users (that is, the time they spend on the pages) will not be high. There is also an opportunity to buy intra-system currency in order to direct users from the pages of other participants. The fee is not high (pennyin the truest sense of the word), but this is offset by the very low quality of visitors: the percentage of repeat visits is low.
Their feature is that with a competent approach, you can get pretty good at unwinding, spending only your own strength. Where can you advertise on the Internet in this case? Initially, you can mark your company on the maps of popular services. First of all, you need to pay attention to Google and Yandex. They offer related Maps and Maps services. You may get the impression that the number of visitors will be negligible. But it's not. In case of making a geo-dependent request from the user of the search engine, he will be offered nearby companies marked on the maps. This is a fairly effective and often thematic free contextual advertising, albeit in an unusual format.
You can also use the services of directories and catalogs. This is especially effective for small towns with a population of several tens or hundreds of thousands. They often have popular portals from whose pages you can reach out to the local population. And the territorial business likes to look for local suppliers through the catalog. In general, no matter how you look, one benefit. True, for the sake of fairness, it should still be noted that as the population grows and reaches the figure of a million people, this method becomes less and less effective. Accommodation is not always free. Sometimes,to get into the catalog, just send an application. It also happens that you will need to specify a backlink. Or you may have to pay a certain amount. But still, this way to advertise on the Internet cheap and cheerful is often adopted.
You can cooperate with other representatives of the business world to increase your own benefit. Let's look at a small example. There is company A. It is engaged in the fact that it owns a nightclub. There is company B. It is a taxi depot. What kind of mutually beneficial cooperation can be provided in this case? People visiting a nightclub often order a taxi to return home. Public transport does not run at three in the morning; you can’t go far in your own car drunk. And in a taxi, an advertisement for a nightclub may be offered. And people who will think about where to go to relax in the evening are very likely to make their choice in favor of the proposed entertainment facility.
Social media resource
If the mountain does not go to Mohammed, he goes to the mountain. It is necessary to remember this simple, but at the same time effective rule. Therefore, when deciding where to advertise an online store, you need to look at the opportunities provided by popular social networks. They can be a very good platform for promotion. But in this case, you have to work and maintain activity at the level. You must be ready to respond promptly to personal requests, respond toquestions, complaints, suggestions and remove obscenities, rudeness and third-party advertising. Speaking about where to advertise on the Internet, we can rightly say that this is a really effective tool. Some people build their business on social media. This applies to those who make furniture, talismans with their own hands, order clothes from other countries, and many others. One has only to think carefully and competently approach the promotion, as the result will not keep you waiting.
Building an effective advertising campaign
You should think about whether the promotion will be traditional or innovative. It is desirable to place accents so that the output is neat, cute and dynamic advertising of a recommendatory nature. It should be remembered that many people have already learned to ignore intrusive aggressive monsters. And no one canceled the competition. Therefore, in the case of advertising, it is necessary not to act in a stereotyped way, but to try to come up with your own product. No matter how unsuccessful or bad it may initially seem, in reality it may turn out to be completely different. Of course, experience doesn't hurt either. And you can get it only if you actively act, study, try, experiment with different approaches.
Final parting word
It doesn't hurt to study in more detail the sphere to which the thought is leaning. Here, for example, let's take contextual advertising from "Yandex" or "Google". Before you take action, we advise you to read the recommendations,how to advertise online that these companies offer. It does not hurt to look for thematic resources where advertisers live in order to read what they write. You can find detailed articles where it will be described in detail what happened at the beginning, and what is the end result. That, in general, is everything you need to know about how to advertise on the Internet yourself.