The concept of advertising is a special transmission of certain data, for which the customer pays money. It must be convincing that the product must be purchased, and services or ideas must be used. Advertising functions are carried out by various advertising companies using a variety of media.
The advertising market is a sector where supply and demand for the mentioned services meet. In this economic sector, advertising consumers interact with advertisers, its producers and distributors. The object of their relationship is a product, service or information.
Advertisers are the manufacturer, seller of a product, or company that distributes the advertisement.
A producer is a person who puts information into the form in which it will be brought to the public.
A distributor is an entity that delivers advertising in any way, by any means, in any form.
Consumers are the people on whom all the activities of the above companies are directed.
The concept of advertising can also be defined as a way of communication, it is a method of selling goods, acting as an intermediary between the producer and the consumer. Advertising is characterized as the process of persuading the buyer to purchase this particular product.
The concept of advertising suggests that its action is aimed at several groups of the population: children, adolescents, youth, middle-aged people, the elderly. Moreover, each product is designed for certain groups of consumers. Therefore, manufacturers, having released products, develop a plan to attract buyers to purchase their goods. Marketing services are engaged in this strategy. Advertising is designed to stimulate the sale of goods in a certain place, attracting the public to this, and the population is interested in purchasing it.
Services for the sale of goods and represent the concept of advertising. It can be provided to the public in a variety of ways. Information of this nature is placed in newspapers, on television, on the Internet, radio broadcasting. Now there is a lot of advertising on the streets of the city, for this they use signs, posters, banners, billboards.
The state and its bodies can use social advertising (the concept, goals and functions of it are defined in the Law of the Russian Federation "On Advertising"). This is information that is conveyed to an indefinite circle of the population by any means and means and is aimed at achieving charitable goals in the interests of the state.
Internet advertising has become very popular now. And it is no accident, because the social network isin almost every home. It is able to convey information to a large number of users. Basic concepts of advertising in the Internet space:
- banner advertising - placed on the site, has a link to the advertiser;
- contextual advertising is a type of advertising that is displayed on thematic sites and corresponds to the content of the page;
- search advertising, displayed in search results.
But it's hard to say which method is the most effective. Each of them has its own characteristics and is aimed at achieving a certain result. In order to choose the right way to advertise, you need to study the characteristics, methods and goals of the concept in question.
