What is the main task of Internet marketing? Attract and interest as many potential customers as possible. This is what the process called lead generation was designed for. Let's take a closer look at the ways and mechanisms through which an advertising page can generate a large number of leads.
Four Key Objects of Lead Generation
Lead is feedback from a potential client, which can be in the form of registering on a website, downloading an app, or placing an order. In order to correctly develop the process of lead generation, it is necessary to have an understanding of four key objects:
- Offer. For the client, it is necessary to create an offer so attractive that in order to get something, he himself will want to leave contact details.
- A call to action, namely a bright button or a well-defined part of the text, by clicking on which, the client will go to the desired (target) page.
- Landing page is a thoughtful and well-constructed advertising product. The desire to receive an offer should appear in the client immediately after viewing and readingpromotional post.
- The task of the lead form is to turn visitors' contacts into a lead.
Inbound marketing, leads and the art of getting one
How to create a working offer for a client? A limited-time and limited-time offer always works well for generating leads. By indicating the number of people who have already downloaded the offer, you can increase the value of the offer. In addition, it should have a "sticky" name that would attract and hold attention. Eliminate words such as unique, innovative, innovative from the text of your offer. An offer that does not contain hackneyed words and phrases “catches” customers. A lead is a response to a valuable offer for your audience. To understand which offer will be more meaningful for your customers, test your product. Whether it's a webinar, research, or a mailing list, be guided by the test results.
Create an attractive lead form
The fewer fields a form contains, the more potential customers will fill it out. A lead is the sending of personal information, to which any person is very reverent. Therefore, replace the word "send" with "download free" or "get it now." Also, make sure that the call-to-action button stands out with its contrast and attracts attention. Be sure to guarantee confidentiality, convince people that the information will not be available to third parties. Try not to stretch the lead form, place the fields close to each other. The shorter and simpler the form, thethe higher will be the conversion.
Lead generation channels
Lead is the response of the target audience to your offer. What needs to be done for her to find it? Create a personal blog, a page on a popular social network, an official website, email newsletters, SEO and SMS work well. Having created your lead generation channel, it is extremely important to remember to update it and upload new and interesting information for your customers. Twice a week is the optimal refresh rate.
