Most site owners create them in order to either promote their products to the market of goods, or to make a profit directly by monetizing their site. That is, ads are placed on it, and for its views by users, the site owner receives a certain profit.
That's why administrators are interested in high attendance. The larger it is, the greater will be the profit from advertising. A full-fledged schedule is ensured by the high level of "usability" pages. So what is "usability"? What are the ways you can make your site the most attractive to users and potential customers?
Introduction to the concept
"Usability" is, in fact, an indicator of the degree to which it is convenient for a site visitor to interact with its interface. Methods that allow you to improve the site at the stage of its development are also called this term.
Assume that a user opens a particular web page. What does he expect to see? Of course, first of all, an understandable menu. And with it - a clear structure. This also applies toreadable content. However, now you can find many resources on which there is a confusion of hyperlinks, pictures and buttons. It would seem that all the necessary elements are there. However, it may take time to use them properly.
It is unlikely that any client will want to spend their precious time to do this. "Usability" is quite a serious competitive advantage in our time. Forrester Research conducted a study on this topic. It showed that almost half of the buyers leave the online store if they cannot quickly find one or another product in its sections. In addition, after such an experience with the resource, half of the buyers refused to return to it again.
Research and scientific facts related to "usability"
Sociologists also note the fact that nowadays people are already too impatient. Especially users of the Internet audience. Another study was conducted by the Nielsen Norman Group. It showed that the typical average user is on the page for only about half a minute. It was noted that in most cases, users do not even finish browsing the web page.
Jacob Nielsen believes that the reason for this behavior lies in a large amount of really useless information. So, people constantly need to filter a wide information stream in order to select from it only those fragments that they are really interested in.
Of course, a detailed study of the site can take so much time that it simply will not be left for anything else. Customers don't want and won't wait if a site is slow to load, and they won't use it if it has a complex interface. This is where "usability" comes into play. It helps to deal with many problems.
Many experts in this field speak in much the same way. For example, they say that between a simple, understandable for any user website and a well-lit storefront, you can draw a very clear parallel. "Usability" is the "degree of illumination" in this case. The developer must clearly understand that he has only a few seconds to interest the visitor and unobtrusively make it clear that his site is better than others.
This can be done through the use of a thoughtful interface. In a short period of time, he should make it clear to the user on an intuitive level what and how to do next. A person should be interested in the site, feel that here he will find what he needs. If this does not happen, the client will leave the site.
Testing
This process is in any case a mandatory step in the development of "usability". Its essence, in principle, is straightforward: several respondents solve a set of certain tasks using only a prototype of the system. The specialist, who is nearby, records all actions and words. When data collectionwill be completed, they are analyzed. If necessary, adjustments are made to the project.
Usability testing is done to find bugs or problems. They may well occur to respondents while working with the site, and you should not be afraid of this. The key is to make the right adjustments.
What does site analysis include?
Analysis of "usability" allows you to get a comprehensive picture of the entire site. This usually includes design conclusions, test results, comparison of prototypes of analyzed pages, as well as the issuance of various kinds of recommendations that will help eliminate existing problems.
A design statement defines the so-called "usability" of an interface. That is, how convenient and at the same time comfortable the user will work with this website. "Usability" examples are provided by many services that are always ready to provide their services in this regard.
Resource level differences
If advertising costs are the same, then a site with a higher level of "usability" will receive more potential customers. They will also be more loyal to the company. And this is important, because customers will visit the site and make purchases on a regular basis.
It is quite possible to unload the company's managers, because with a high level of "usability" customers can find answers to their questions themselves, on the pages of the resource. Therefore, management can reduce costs,necessary for the maintenance of managers, which will positively affect the business.
What is studied for "usability"?
This is a whole complex of factors. These include the following criteria:
- Use efficiency. How quickly can a client resolve their issues if they learn how to use the resource?
- Ease of learning. How quickly will a first-time visitor learn to use the interface?
- Memorability. Will the client be able to replicate the usage pattern learned for the first time when reopening the pages?
- Mistakes. How often does a visitor make mistakes while on the site? How can these errors be corrected, and how serious are they?
- Satisfaction from the work done. Did the user like the resource? If you liked it, how much?
Conclusion and conclusions
Statistics show that out of 10 users, more than half (to be more precise, 6) cannot find the necessary information in the international network immediately. The reason for this lies in the wrong construction of "usability". The Internet was created for the exchange of a total flow of information, but many sites do not follow the usual rules for such an exchange. This leads to the fact that the search for useful information takes a much longer amount of time. The utility factor of work falls proportionally.
All website owners are recommended to take the test. This is beneficial to themfirst of all, because due to the correct formulation of "usability" it is possible to increase the permanent audience of the site. And therefore, successfully monetize it.
