In our time, the Internet occupies a central place in business and people's daily lives. However, to sell your products by placing them on a particular Internet resource is a whole art. What can we say, creating a website, being able to creatively describe your product and attract more visitors - all this is worth sweating over. Recently, a lot of advice on this topic has appeared on the Internet. We, too, will not lag behind the general trends. Let's take a look at how to make sure that buyers are interested by writing texts for your sites correctly.
Not the last role in writing a selling text is played by the correct selection of keywords. What it is? Where should they be used? How to choose the right keywords? Below are some practical tips to help you succeed in online marketing.
What are keywords
To put it simply, a keyword is a word that is part of the main phrase that users enter in an Internet search engine. Such an expression is the same as a key query - these are a few words that most often come to people's minds so that they decide to search insearch engine just them. As you can see, their importance can hardly be overestimated. The keyword is what we need to learn how to match. Let's see how to do it next.
Why choose keywords
It will depend on how correctly you choose the right expressions how often visitors will get to your Internet resource, bypassing your competitors. There are probably still people who create websites for their own pleasure - and this is certainly good. However, everyone knows that the Internet has become the main platform for the sale and marketing of goods or services. Therefore, whether other users of the World Wide Web visit your site depends on how much you sell and whether it can be done at all. What do you need?
How to choose keywords
To properly search for keywords, you need to know how people think and what keywords they enter most often. If you are, for example, a seller of printed materials, then you need to know which books are more popular among Internet users now and how to make sure that they come to your site for this book. Or, if you are selling clothes or shoes to the national market, then you need to determine which brand or style is currently popular among people. In addition, you need to know in what order and case Internet users enter phrases and expressions using keyword search. How to achieve this? Fortunately, there is no need to calculate something, and even more so to guess what interestsof people. To facilitate this task, there are special services on the Internet that count the number of certain requests for us. Using such sites, you can determine in which word form a particular word is used. You will also always know the latest information about what people are interested in right now.
Yandex Wordstat - keyword search engine
One of the sites that provide the statistics we need is Yandex Wordstat. It is located at: wordstat.yandex.ru. Having entered the site, you will need to register and follow the instructions.
There is nothing difficult about this. You need to enter a word or query that characterizes your type of activity or the products you sell, and click on the word "Select". But what to do with the statistics that appear?
Yandex Wordstat Statistics
After entering the name of your product, you will see a table of unique user requests in the Yandex search engine, which, one way or another, are associated with the expression you entered. Statistics will be arranged in two columns. In the first one, you can see the keywords that include the word you entered, and in the second, the most popular similar search queries. Each column, in turn, is divided into two columns - "statistics by words" and "number of impressions per month".
The convenience of this service is obvious - you can filter the information provided depending on which region you live in. This is especially important if, for example, keywords are selected fora site for a network of small shops in a particular city, region or country. If you need complete keyword statistics, use the "All queries" tab. In this case, information will be displayed for all regions.
Let's move from theory to practice and look at specific examples of how you can use this service and find keywords.
Examples of using Yandex Wordstat
Suppose you are a shoe retailer. Perhaps at first you will come up with something like: “I want to buy shoes from the THOMAS MÜNZ brand.” However, it is worth noting that, as a rule, Internet users are rather lazy to write such long sentences. If you have ever searched for something on the Internet, then ask yourself the question: “How do I do this?” Try to put yourself in the place of a potential buyer. For example, such a person can enter the query "buy shoes" - just two words.
According to the expression "buy shoes", the Yandex Wordstat system provided you with query statistics. Thus, you can see what in one month the visitors of the Yandex search engine were most interested in: “buy shoes stores” and “buy winter shoes” - each request was more than 27 thousand times. The offer "buy children's shoes" was entered at least 24 thousand times, and "buy shoes on the Internet" and "where to buy shoes" - more than 21 thousand times each. The number of people opposite this or that request is your potential buyers. By using topic keywords in your articles, you will be able to attract more buyers to your site.
Google Adwords
In addition to the already familiar Yandex Wordstat keyword selection service, there is a similar service focused on the selection of keywords for the Google search engine. It's called Google Adwords. To search for keywords ("Google"), use the same principle.
Suppose we figured out which keywords to use, wrote them down and are ready to use them in articles. However, another question arises: "How to do it right?"
Types of occurrences of keywords
It is best to use different types of keyword occurrences in one article. Let's take a closer look at each of these types of keywords and how best to combine them.
Under the exact occurrence is meant the keyword used without changes. This means that it must be exactly rewritten from the statistical table. You can not change the gender, number, endings of words and separate them with punctuation marks. Of course, it all depends on the size of the article, but as a rule, you need at least two keywords per article. Very similar to this type of keyword writing is the so-called "direct entry". The only thing that distinguishes it: words can be separated by punctuation marks. Thus, the query “buy shoes online”, in order to make it more readable, can be written as follows: “Do you care where you can buy shoes? It is not always easy to find what we need on the Internet. Therefore, we invite you to our website, where you will receive complete information aboutwhat you are looking for." As we can see, the words remained unchanged and stand in a row, but are still in different sentences and separated by a question mark. For search engines, an exact match is almost equivalent to a direct match, but it is much easier to enter it.
Diluted occurrences of keywords
Everyone could use direct matches, if not for one "but" - when there are too many keywords, this causes suspicion among search robots. Both "Yandex" and "Google" can place such a site in a kind of "black list" if they suspect that articles written by users misinform the client. Therefore, they came up with diluted occurrences that can be used in the text along with exact ones. Thus, our previous query "buy shoes online" can be formulated as follows: "Where can I buy quality shoes online?"
Synonymous and morphological occurrences
Sometimes, in cases where a word may be requested in a modified form, the customer can clarify for the copywriter that the key phrase can be used in morphological or synonymous occurrences. What does this mean? The answer lies in the names of the occurrences themselves. In one case, it will be possible to replace words in a phrase with suitable synonyms. That is, "buy quality shoes" can be interpreted as "buy quality shoes" or "buy reliable shoes." In another case, you can morphologically change the endings. Previous query "buy qualityshoes" can be rephrased as "buying quality shoes". You are a customer or a copywriter, if you are dealing with website development and writing articles in one way or another, you need to know what it is.
Grammar in key queries
Sometimes the query is grammatically incorrect, but it seems that most Internet users make a mistake in this or that word of the key phrase. What to do in this case? It is better to make a typo on your site in order to attract more visitors. So to say, marketing requires sacrifice.
Search for keywords to attract more visitors
Another important point to consider is the popularity of a particular request and the prevalence of a topic. Suppose you want to earn money from the site by placing ads from companies or links to other sites on your resource. To do this, of course, you need your site to be visited. In order to attract more visitors, it is important to choose the right theme for the site and determine the key queries that will make users come to you. But what happens if your website is one of several tens of thousands of similar ones that, like yours, contain the same keywords? Experience shows that people are more likely to visit resources that are on the first two pages in the search engine results, which means that the likelihood that no one will visit your site is very high. What to do? Alternatively, pay special attentionfocus on average keywords. For example, the keywords “buy shoes” were certainly entered into the search by 10 times more people than all the rest combined. However, is it worth hoping that on this request people will come to you? Therefore, it is better to use narrowly targeted keywords. What's more, "buy shoes online" and "buy shoes cheap" already contain "buy shoes", so you're not missing anything.
For the selection of keywords on topics, use the foreign service WordStream. Keyword statistics are shown here as a percentage.
Use keywords to promote your site
So we've learned what a keyword is. This, in turn, helped us understand the principle of constructing texts containing popular user queries. As we have seen, this is an effective way to move your site forward. Helps to find keywords "Wordstat". These are excellent statistics designed to help website builders and copywriters. It remains only to note that the measure is important in everything. As we have already emphasized, it is important not to overdo it with the number of requests. Use your keywords sparingly. "Google" and "Yandex" in this case will not add your resource to the "black lists", but only contribute to its promotion.
