One of the most important steps in promoting your name or product is mailing list services. The most productive scheme for making money on the Internet is to create a one-page site on which there is a subscription form, which allows you to collect the addresses of potential customers for your mailing list and keep in touch with them.
Such email services help to send mass sales letters, and today we will look at the intricacies of email marketing in detail.
What does bulk mailing give you
The main points that mail services decide are your contact with the target audience, the formation of a potential client base, the creation of trusting relationships, informing customers about discounts and news. There are two types of mailing list services: paid and free. You yourself understand that the capabilities and scale of these two are significantly different.
Free mailing list services do not include these options:
- Access your subscribers' mail.
- Formation of groups of subscribers.
- Referring to subscribers by name.
- Direct advertising prohibited.
Another disadvantage thathave free mail services, is that the audience of subscribers is focused on free offers, that is, they love freebies.
When choosing a paid service, you get your account and all your subscribers also automatically get their cabinets there, where they have the opportunity to manage the mailings that come to them, make changes to the settings. The most popular in Runet paid mailing service - SmartResponder: here you can use a smart autoresponder or promote your business with promotional emails. There are currently four types of accounts: one free and three paid. The cost varies from 10 euros to 25 euros per month. The free account is about to be withdrawn, so get ready to lay out the money, however, such resources have great advantages: the ability to group subscribers, send individual letters or series of letters, arrange messages with pictures. If you are serious about achieving success, we recommend using this service.
Mailing list service and programs you will need to use it
Mailing lists are delivered by mail services using special programs that are embedded in the folder on the hosting where your site or blog is located. If you are new to the infobusiness, then inexpensive versions of such assistants will suit you. Having bought the program once, you can use it for an unlimited amount of time, and it will not be difficult to set it up, because you can usually find video tutorials on installing the program. Let's sayif you have chosen the MailTUX program, then you will be able to track the effectiveness of your letters and you will be able to work with the settings of the subscriber base. However, no matter how well tech-savvy you are, you should remember that people will read your messages, and this means following some rules in the preparation of the advertising texts themselves. Write only about the topic in which you are well versed. The information should be useful and easy to apply in practice. Solve your subscribers' problems, not yours. Treat your work in good faith so as not to lose readers.
