Evgeny Kostin is famous in his circles, but what kind of person is he, and how is his name gradually becoming more and more famous? This is what we will try to understand in this article.
Who is Evgeny Kostin?
At the moment, Eugene is the head of the sales department of the SeoPult system, but his career began in 2007, when he began to professionally deal with Internet technologies, Internet marketing and SEO. Until 2010, he worked in a holding called AVAGA in the search engine optimization department, overseeing the client area.
Next, Kostin began to develop his skills in the direction of SEO, working in an agency in this direction. There he developed an affiliate network, developed internal promotion automation systems. At the beginning of 2012, he became an employee of the SeoPult system.
What is he doing now?
Since Evgeny Kostin became the head of the sales department, he began to teach on the Internet and conduct various webinars. For example, in 2014, Evgeny became a teacher at Ashmanov and Partners, an academy dedicated to Internet marketing. He is also a lecturer at the educational center undercalled Cybernarketing, and his webinars (of which he has already conducted more than 200 pieces) collect 200-300 thousand views.
In addition, Evgeny Kostin is a co-author of the book "Promotion: the secrets of effective website promotion." This work became a bestseller and the winner of the "Book Award" from the site Ozon. Isn't this a wonderful achievement? But I would like to add a little about the specifics of his work.
How to make money on Internet promotion?
Creating and promoting websites is not an easy thing, but this business can be started even if you have 20-30 thousand rubles for start-up capital, the main thing is diligence. This is exactly what Evgeny Kostin thinks, because the creation and promotion of sites is his strong point. He also decided to give a couple of tips that can contribute to earning money through online marketing:
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You need to give up contractors. Intermediaries are not the best option in the money-making scheme, the advertising agency will only double the costs, and the result will not be so worth the cost. In addition, it is worth considering that advertising agencies rarely get down to business with a small budget, so is there any point in applying there at all? Solution: develop your own strategy to help you manage the promotion yourself, or hire an intern to help you, who will be the most responsible person.
- Likbez. In order to be well versed in the principles of Internet marketing, you need to know the terminology. Ideally, if you go through any webinar on this topic andlearn all the words you need to run a business.
- Desktop instruments. To work independently, you must be fully aware of the area of your work, that is, you must have your own knowledge base. The second necessary thing is a set of tools, that is, services that allow you to promote your business.
How profitable is it to own a business?
Let's just say that investing in your own Internet marketing initiative will cost you a pretty penny, some SEO analysis and promotion services are free, but in this case they have limited functionality. For extended use, a subscription will be required. This is not the only monetary investment, it is worth noting that it all depends on the methods of your work. If you learn to squeeze all the juice out of your activities, as Evgeny Kostin does, then neither a small budget nor a contribution of money to Internet marketing will prevent you from making good money in this business.
Currently, there are all possibilities for this: free training and affordable tools for the needs of users (albeit not always free, but not always expensive). The main thing is not to be afraid to start.
