Today, there are a large number of channels through which bulletin boards are promoted. Most of the market was occupied by advanced giants. It would seem, how to promote a bulletin board in such conditions? However, newly created and not yet known boards also have a chance of success, especially if they are focused on certain regions. The main factor influencing the result here will be competent actions. How to properly promote a bulletin board from scratch - read the article.
First steps before promotion
Before starting a bulletin board from scratch, the most important thing is to clearly define the purpose of creating such a resource, because a person without a goal will go around in circles and eventually return to where he started. First of all, for successful work, everyone should decide why he does it. If the answer to this question is not “this is entertainment”, not “try yourself”, but to make a profit by organizing advertising here, ensuring sales on bulletin boards, this resource is called an advertising platform.
In order for her to generate income, herorganized in such a way that it meets certain requirements. To complete them, you will need a little knowledge.
At the moment, the approximate annual budget of a high-quality bulletin board, which is connected 24 hours a day, is from $100,000. Support and maintenance of the platform costs this amount, but this is the case when it is a giant.
How to prepare a bulletin board for advertising?
When the main pages of the site are created, it is made cozy for future visitors by filling it with ads. It doesn't matter if the sentences are fictitious at first, it is necessary to fill the gaping emptiness of the pages that will not attract anyone. The fictitiousness of the first announcements is a necessary measure for the launch of the future board.
When the first step is overcome, it's time to optimize the site from the inside, taking care of the design of the semantic core. For this, keys are selected that are different for each of the pages of the site. It helps to take into account the region to which the site is directed. The absence of these actions can negate the entire success of the promotion. Be sure to optimize, this will give the site a good start and prospects.
How to promote a bulletin board?
And now it's time to start advertising. There are many channels for its implementation, some of them are free. In the online sphere, this is advertising a newly created resource on forums; agreements on mutual posts with other sites with an adjacent audience are effective. Paid methods - mainly through the Yandex. Direct, Google Adwords systems. In the datacases, the size of the budget is decisive. To promote on these services, you will need from 10,000 rubles and up to infinity.
The Internet is replete with instructions for setting them up, but at first it would be nice to contact a specialist and carefully follow his actions, learning from him in the process of fulfilling an order, asking questions. This will allow you to understand the systems and provide a foundation of knowledge for further advertising campaigns.
A common question is how to promote a message board offline. Offline advertising is also often used. The most budgetary method is to put up ads. If you have the budget, both leaflet distribution and billboards will do.
The next stage is external optimization. As soon as the search engines have accepted the site well, visitors begin to accept it. For this process, you need to increase the link mass of the board. This is done by ordering advertising from blogs and popular sites, attracting some of their traffic to yourself.
As soon as the growth of new users, visits to the resource begins, you need to raise the bar and keep it. To do this, the site is constantly moderated, which ensures its high-quality and attractive appearance. Posting to message boards that have recently appeared is a ubiquitous phenomenon. Tracking and eliminating spam, cleaning up unnecessary links not agreed with partners - all this is ideally done manually. Suitable for these actions and the recently popular area - the bulletin board "VKontakte". These actions will provide highposition in search engines and help attract new customers.
How to organize the work of the bulletin board for effective promotion?
Promotion is affected by the moderation of ads and control over it. This is a reliable method to improve site efficiency and requires manual adjustments.
Any site is attacked by spammers. This leads to the board being filled with the same ads, which, of course, does not add to its popularity. How to promote a message board filled with unnecessary ads? No way. It is necessary to save yourself from mailing to bulletin boards. Therefore, it is important to track this moment and establish protection against these attacks. Protection is provided by manual placement of ads by visitors only after passing the registration procedure. This affects the number of ads and their quality.
The better moderation is organized on the site, the more simplified the registration and publication of ads.
A board that does not have regular moderation will not do without a registration requirement.
An important point is the time limit for ads. If you do not adjust the automatic removal of ads, then the board will drown in ads.
What should you give up when promoting?
If the board is being promoted from scratch, then it is not recommended to use contextual, banner advertising. Also, do not count on the effectiveness of spam mailings. It is important to consider that search engines index a static web page more easily than a dynamic one. In one siteads, you can include more than one static web page, filling it with good quality information. This will be a good promotional action.
Methods such as the bulletin board ring proved to be ineffective. This is a situation when, when creating one platform, others, almost the same, are replicated in parallel with some differences. This is done by registering additional third-level domains within the main one. A website is created for each of them. Sometimes domains are created at the second level, and each also has a separate site. Someone implements a "ring" on a free domain at the third level, often foreign. The number of such domains can be any. And sometimes all these methods are combined.
At the same time, on all the resulting sites there is a link to the rest of the boards from the "ring".
Conclusions
1. The quality of the resource and its ads has a great influence on the effectiveness of promotion. Before promotion, you need to fill the site with quality information.
2. Then you need to compose the semantic core of the board.
3. Launch traffic to the site by ordering advertising for it.
4. For recognition by search engines, important factors are constant moderation of the resource, manual removal of spam and unnecessary links.
