All entrepreneurs can testify from their own experience that advertising is an indispensable part of business. Nowadays, there are many ways of mass dissemination of information. But the most effective means of advertising is leaflets. What it is is described in this article.
What are leaflets
This is a type of printed matter. Leaflets are an information leaflet in A4 format, which is folded several times. They are printed on both sides.
The main ways to fold such leaflets are in half, delta or accordion. The printed product 10 x 20 cm contains a sufficient amount of information and at the same time does not take up much space, thanks to folding. So, the finished leaflet is placed in an euro-format envelope.
All such flyers should contain three elements: a visual, basic information about the company or product/service, and contact details.
The main sign of a leaflet is the absence of fastening elements: staples, glue, springs, etc. Due to this feature, most customers of printing products prefer leaflets. What it is, many already know. So, leaflets usuallyused for the production of promotional products, presentation flyers, guides, brochures.
Leaflet Popularity
Leaflet is considered the most popular type of advertising printing and is designed for a mass audience. It is compact and informative. Also leaflet is one of the most profitable ways of advertising. Beautiful design often brings more efficiency when using such a flyer.
Employees of printing companies claim that over the past 5 years the demand for leaflets has grown rapidly. What does it mean? Experts explain this fact by the increased need of enterprises to advertise their services or products. Order volumes also increased. If earlier they bought several hundred copies of leaflets, now such leaflets are printed in tens and even hundreds of thousands for one client. And large companies sometimes order even millions of copies. Basically, such volumes are needed by banks and insurance companies.
Ways to execute a leaflet
The possibilities of modern printing technology are great. The client has the opportunity to order any leaflet, while its design can be either quite ordinary or very memorable. So, a flyer can be printed on one or two sides, be black and white or multi-color. In addition, the customer can choose paper of different thicknesses, white or with a colored background, smooth or textured. For an additional amount, printing companies carry out cutting orembossing. But since leaflets are considered products of mass distribution, it is still not advisable to invest a lot of money in their production.
Types of leaflets
The most common classification of leaflets is according to the way they are folded. But many printing companies often divide leaflets into two categories: fashion and mass. Image flyers are used to advertise large organizations. They are kind of the face of the company. Therefore, customers of such flyers, as a rule, set high requirements for products. High-quality design paper, different finishing methods, expensive type of printing, selective varnishing - these are the parameters that can be used to recognize image leaflets. What it is, therefore, is known to many from various specialized exhibitions, presentations and closed business seminars. Such leaflets are very expensive, but the result is always justified.
Mass leaflets are mainly used to inform a large number of people about promotions, sweepstakes, or simply to advertise a service or product. These flyers look very simple and are made from the cheapest materials. When ordering mass leaflets, the client is guided by the cost of one copy. The larger the print run, the cheaper the print will cost.
Making leaflets
Two printing methods are used to create leaflets in the printing house.
- Digital. For the production of leaflets in this way, laser printers are used, with whichit is possible to obtain a more saturated color than with offset. The main advantage of this method is the ability to make changes to a given template. Digital printing is beneficial only for small print runs. Also, a digital printer allows you to print on different types of paper, including metallized paper, with design elements. During printing, each sheet passes separately through the oven, thanks to which the ink dries almost immediately. Thus, leaflets can be processed further immediately.
- Offset printing is the most profitable way. With large volumes of printing, the cost of one leaflet is low. Among the shortcomings can be identified poor saturation of colors. Also, when offset, it is very difficult to track the color rendition. And testing is very expensive. Therefore, the customer may end up with a slightly different leaflet, the template of which was originally more colorful.
How much does a leaflet cost
The price of printing leaflets for all printing companies is different. Its cost is affected by the type of paper, and additional processing of leaflets, and the method of printing. The last factor plays the most important role. So, printing 300 pieces of leaflets from a finished layout on paper with a density of 160 g / m² costs an average of 6,900 rubles. The larger the circulation, the lower the cost of the order.
Printing leaflets on both sides in offset way costs 6500 rubles for 1000 pieces. As you can see, offset is much cheaper. And if you order even more leaflets, the price will be significantly lower.
